Groupon Marketing Vs Business

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Many people would think that marketing is marketing and that there is no difference between marketing between consumers versus businesses, but there is a defined difference. When Groupon markets to consumers they are trying to give the consumer an experience by creating value and discovery. Groupon chooses the businesses that consumers may have never heard of and then features them a discount to try that business. Groupon is marketing to convert the consumer into buying by presenting deals and coupons to entice them to buy. They need to capture the consumer’s attention and interest immediately. Using these tactics “more than 50 million customers continue to trust Groupon to deliver incredible value on things they do every day…” (Groupon, Inc,

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