Greek Life Video Analysis

The purpose of our video is to show the culture of St. John's University with our focus on greek life. Our goal is to show how greek life is depicted on campus by interviewing non-greek affiliated persons, and showing how they are stereotyped in media. We will be interviewing people from a St. John's frat, sorority, and an academic based greek life organization. At the end of the video we are hoping to shed the truth on the life of a Greek, and what comes with it. The video should be an advertisement to people looking into joining greek life, showing them what they can expect. Our project should be produced because with the negative stereotype of Greek life, many students might not take the opportunity they to join one of the organizations. With the questions going to be answered in our video, we will answer the stereotype and hopefully help guide someone to join. We plan to get our message across by remixing aspects such as mode, audience, purpose, and situation.

The genre of our video will be an advertisement, because we are showing the audience the truth about Greek life in hopes to prompt them to join.

It would fit for this project because it is such a big group on campus, that most people consider greek life due to the constant exposure. The audience we will be reaching out to specifically will be the students of St. John's University, but it could be applicable to any student because there are Greek organizations at most campuses.The purpose of this video is to show the truth, and give a place where you can belong in college. The situation has changed because the platform we are using is new for us, with a paper you can use words to persuade someone to believe in your argument, but in a video you have to make your words and what you show to the audience

correspond.
In this semester, our very first major assignment was to reflect on a time where we did or didn’t belong. Belonging somewhere can be very beneficial to someone's life and help them gain a sense of identity. That is how we came up with the idea to do an advertisement on Greek Life because one of the main objectives of these organizations is to find where you belong, your new brotherhood or sisterhood. College can be a tough adjustment for people who don't exactly know where they fit, and the organizations can help them. They say that there is at least one group that you could belong to, and the extra push that we can give by clearing the stereotype of these groups, can help someone find where they belong on campus.