Graphic Design Personal Statement

Graphic design has the power to change the way we perceive the world and this is where my passion stems from. I have always had a fascination with visuals and the creative process, graphic design has given me an outlet to pursue this passion. Graphic design to me is essentially a language for living, its not only used to communicate an idea but to make peoples lives easier and I love that I can contribute towards that. I get an immense amount of gratification from developing an idea to its full potential through aspects such as advertising, packaging, branding and visualisation.

Over the past five years I have been pursuing graphic design both in and out of education. I have recently began to produce freelance work which includes promotional material and branding for small businesses such as an online game and a local construction company. This has given me great experience as a graphic designer as I witnessed the whole process and it as allowed me to interact with the clients. I posses experience and skill in necessary software including Photoshop, Illustrator, InDesign and Google SketchUp as well as creating websites for personal projects. This course is perfect for me as I possess intelligence, originality and enthusiasm for the subject. I am able to experiment with different

aesthetics and processes to find unique ways for my ideas to come to fruition.

I currently study Graphic Communication, Business Studies and Geography at A2.

Business studies as helped me critically analyse why things are done in particular ways which can be insightful when reflecting upon my own work. Geography has improved my awareness of contemporary global issues making me able to easily adapt to changes in culture, technology and society. I am mostly self taught in graphic design, however my previous studies (A level Art & Design Graphic Communication and GCSE D&T Graphics) have enabled me to discover and develop my own style through a series of different projects whilst learning crucial background knowledge from an overarching art & design

perspective.

One of my greatest assets is that I am excellent at managing my time, I am highly motivated to utilise my time and understand this is key to graphic design in order to meet deadlines and produce comprehensive and high quality of work. I have a great desire in thinking creatively and developing original concepts. I have previously had work experience within a hair salon this encouraged me to develop my communication and team orientated skills as this was a crucial part of providing for the client. Similarly this may be useful to me working with clientele in the creative industry. At both GCSE and A level I was the first student to achieve full marks in my Graphics coursework at the given institution, I am incredibly proud of this achievement as I am constantly striving to improve upon the standards set by myself and others.

In the future I would like to be a fully qualified graphic designer. After I have gained a significant amount of experience I would then like to progress to be a creative director this not only develops on the role of a designer but allows be to play a bigger part in the inspiring, dynamic and constantly evolving world of design. I feel this course will warrant me with the skills and knowledge I need to pursue my future.