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Google in china case study
Google in china case study
Google ethical issues
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At the beginning of launching of a search engine in China by Google, the firms need was to incorporate the Chinese language into the Google search engine. However, Google gave the Chinese government mandate to decide the content that would be censored. Later, the Chinese search was shut down by the government. As a result of this, Google decided to put a computer in china to help investigate illegal sites of websites. The computer was programmed outside the vicinity Chinese government which helped Google identify the restricted websites. And as a result, Google launched a new product that gave users the best and high quality internet services.
In 2006, Google created google.cn, this new browser offered competition to its competitors in that, there was a possibility of information privacy, hence information could not leak outside China. The users were informed of the screening process, and the Chinese-language was incorporated in google.com (Martin n.d). The censoring was due to the various results obtained as a result of various searches. The search results obtained received negative reactions from various scholars, non-governmental organizations and the citizens in general.
The long term objective of Google was to ensure that everyone would have an access to the most valuable information in the world, at all places and at all times when one was looking for such information. This objective was limited by the restriction of the Chinese government on the anti-Chinese government information censoring. The short term objectives included: to satisfy the needs of users while competing favorably with other companies in the same industry, to increase the accessibility of information to all people in order to make people get informed a...
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...nlimited access to internet, the firm is compromising the users’ freedom to get as much information as possible from the internet. The firm therefore is violating its stated ethical standards. The firm further presents a case whereby firms are oriented on having a market share and gaining revenues, but compromising their ethical principles in the process.
References
Griseri, P, &Seppala, N, 2010, Business Ethics
Ferrell, O, Fraedrich, J, & Ferrell, L 2009, Business Ethics: Ethical Decision Making and Cases
Martin, K n.d, Google, Inc., In China: Teaching Note for Bri-1004
Morrill, C n.d, Ethics In Question: Is Goggles Censoring of Anti-Chinese Information on Its Chinese Search Engine Ethical
Musielak, L n.d, Google-Ing China: An Ethical Analysis of Goggles Censorship Activities in the Peoples Republic
The Kenan Institute for Ethics n.d, Google in China
...t be in business very long. But, for instance, what if RGIS was offered the chance to perform one “test” inventory for a company that had many stores and the inventory went extremely well because of the customer service levels provided? RGIS would have the opportunity to service this customer’s other stores not because of the data, but because of the service they received. This human factor played huge role in garnering business for the RGIS and yet their employees have no chance in earning any more compensation than they would have for simply putting data into a machine. Let’s look at other ethics principles and see where an example like the one above would fit in.
Deva, Surya. “Corporate Complicity in Internet Censorship in China: Who Cares for the Global Compact or the Global Online Freedom Act?” The George Washington International Law Review. Washington, DC: The George Washington Intl Law Review. 2007. Web. 31 Jan., 2011.
Since its creation, the Internet has continuously grown in importance as a means to obtain information. This is due in part because it is not censored like the rest of America’s mainstream media, such as television, newspapers, and the radio. Nevertheless, the issue of censorship has raised many controversial issues, not only in the United States, but also throughout the world. In the debate by Intelligence2 (2008): Google Violates its Don’t be Evil Motto, it is argued that Google has violated its self declared motto that it wouldn’t be evil, thus putting people’s interest before their own corporate financial interests. While Google has committed certain questionable acts I do not believe they have violated their motto. Harry Lewis, Randal Picker, and Siva Vaidhyanathan argue that this violation is exposed in Goggle’s agreement to cooperate with the Chinese government in exchange of a larger monetary market and in its advertisement market (Intelligence2, 2008). Nevertheless, Esther Dyson, Jim Harper, and Jeff Jarvis argue that while such actions have occurred, the good it has brought to the over all population exemplifies their don’t be evil motto.
The Great Firewall of China censors innumerable amounts of content for an assortment of reasons. The most common objective is to silence criticism of the Chinese government and to prevent ideologies contrary to Chinese Communist Party (CCP) policies from gaining momentum. The Chinese government goes beyond just blocking individual websites however, using “techniques to scan URLs and web page content for blacklisted keywords like ‘Tiananmen’ and block such traffic” (Hoffman). Due to this, they most often target social media platforms, virtual commercial exchange markets, and information-based registers. To compensate they have developed their own social networking sites, search engines, and directories, completely controlled by the Chinese government, allowing them the abi...
Ethics in business is a highly important concept, as it can affect a company’s profits, salaries paid to employees and CEOs, and public opinion, among many other aspects of a business. Ethics can be enforced by company policies and guidelines, set a precedent when a company is faced with an important decision, and are also evolving thanks to new technology and situations that arise due to technology usage. Businesses have a duty to maintain their ethical responsibilities and also to help their employees enforce these responsibilities in and out of the workplace. However, ethics and the foundation for them are not always black and white. There are many different ethical theories, however Utilitarianism, Kant’s Deontological ethics, and Virtue ethics are three of the most well known theories in existence. Each theory is distinct in that it has a different quality used to determine ethicality and allows for a person to choose which system of ethics works best with both the situation and his or her personal ethical preferences.
Why should the reader care about the impact of technology on market morals? Rising prevalence of technological products raises a concern for the increasing power of technological corporations such as Google. It affects our life especially when the intensifying competition drives corporations to gain comparative advantage over their rivals by spying on their users. Although internet is still a relatively new field, internet-based companies have already experienced countless lawsuits regarding the intrusion of privacy. As consumers, our growing dependence on technology allows these corporations to know and control every move we take. The section about collecting users’ data under Google’s terms of service exemplifies privacy invasion, but the most alarming part is that we do not care about it for most of the times. We regard privacy less important than the technology we are able to use by simply agreeing to give the data away. It is time we ask ourselves whether technology companies have gone too far in their reach of market domination and whether it “reduce the capacity of democracy to respond to citizens’ concerns” (Reich
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
...mmunity. In addition, businesses should not play by their own rules because they would put rules to their own advantage and ignore consumer’s rights. There is no doubt that businesses want to motivate themselves to maximize profits; however, that should not be acceptable it the consumers livelihood is at stake. Businesses and organizations influence the community at large therefore they should be responsible for their community and indeed implement ethical behavior.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
China, also, will be able to achieve economic and technological advantages by working with Google while still controlling public opinion. By restricting Google by censorship, with minimal compromises on some services, China will be able to affirm its status as an independent actor in the global marketplace as well. Work Cited:.. James S. O’Rourke IV, Brynn Harris, Allison Ogilvy: Google in China: government censorship and corporate reputation Journal of Business Strategy Vol. 28.
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
Prior to entering China, Google had high expectations of succeeding in China’s booming market for Internet companies. As Google entered China, they experienced unexpected problems that Google was not prepared to solve. Some of the problems Google faced were: criticisms from the US government and its citizens, poor service to their Chinese users, and a loss of market share to their Chinese competitors.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Despite existing laws and privacy enhancing technological methods, the US is progressively taking full advantage of its dominant position not just as the home of companies like Facebook, Google and Twitter but also acknowledging jurisdiction on all websites registered in the US. Therefore, countries such Brazil, Iran, Russia, India and China “are now challenging United States hegemony of the Internet and even calling for the creation of a new governing body to oversee Internet policy” (Brooke, 2012, p.245).
At the beginning of the new millennia, Google won their first Webby Awards. Even more people started using Google, but a reoccurring problem came up. How can people who speak another language come up with results? The solution was the first ten languages that are able to be read by Google search. They are French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish. A year later Google images was launched. A program where someone can come up with pictures for whatever they want. As Google started to become more and more popular in America they decided to put an international office in Tokyo. At the end of the year Google came up with Zeitgeist, which is an overview of Google searches and trending titles that went on over that year.