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Googles competitive strategies
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Case Study
The rise of Google, now a $6.1 billion company, has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University graduate students. They created a search engine that combined the technologies of Page's PageRank system, which evaluates a page's importance based on the external links to it, and Erin's Web crawler, which visits Web sites and records a summary of their content. Because Google was so effective, it quickly became the search engine of choice for Web users. Today, Google handles nearly 50 percent of Web searches.
Google stopped displaying the number of Web pages it indexed after the number surpassed 8 billion in 2005, but some estimates now place the number at 25 billion. Google's index also includes one billion images and one billion Usenet newsgroup messages. In addition to searching for Web pages, Google users can search for PDF, PostScript, text, Microsoft Office, Lotus, PowerPoint, and Shockwave files. Google claims to be one of the five most popular sites on the Internet with more than 380 million unique users per month and more than 50 percent of its traffic coming from outside the United States.
Google's IT infrastructure is a closely guarded secret because it is part of its competitive advantage. The best guess is that Google has up to 450,000 servers spread over at least 25 locations around the world. These servers use inexpensive off-the-shelf hardware to run a customized version of the Linux operating system and other critical pieces of custom software. These include MapReduce, a programming model to simplify processing and create large data sets; Google WorkQueue, a system that groups queries and schedules them for distributed processing; and the Google File S...
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...redit card numbers and shipping information to facilitate online purchases, is forging new relationships with online merchants, who receive a more favorable transaction charge from Google than they would get from credit card companies. Google's roster of paying advertisers continues to grow.
Google Video allows users to search for and then purchase TV shows, sports broadcasts, film clips, and music videos. In this area, Google has less experience than Yahoo! in negotiating with content providers, who are particularly concerned with piracy in the digital age, Eric Schmidt, Google's CEO, says that video search and its corresponding rights issues "will be a major story for Google for years." In the meantime, profits continue to soar, and Google will continue to innovate. Schmidt estimates that Google will need 300 years to organize all of the information in the world.
Google is a well-known free net-search service that millions of people use around the world every day. Every time we don’t know the answer to something right away we take out our smart phones from our pockets and google it. The possibility to be able to google in a search engine is all to co-founders Larry Page and Sergey Brin. Google was created in September 1998. The website can be used in 120 different language and more. It has 97% revenue in advertisement, making almost all of its profit on advertisement. Google is valued at USD $100 billion, first company to be known to be valued at this amount. The company was started up from a garage in Menlo Park, California.
Batson, Trent (March 13, 2009). Campus Technology. Response to Nicholas Carr’s ‘Is Google Making Us Stupid?’ http://campustechnology.com/Articles/2009/03/18/Response-to-Nicholas-Carr-Question-Is-Google-Making-Us-Stupid.aspx?Page=1
Since its creation, the Internet has continuously grown in importance as a means to obtain information. This is due in part because it is not censored like the rest of America’s mainstream media, such as television, newspapers, and the radio. Nevertheless, the issue of censorship has raised many controversial issues, not only in the United States, but also throughout the world. In the debate by Intelligence2 (2008): Google Violates its Don’t be Evil Motto, it is argued that Google has violated its self declared motto that it wouldn’t be evil, thus putting people’s interest before their own corporate financial interests. While Google has committed certain questionable acts I do not believe they have violated their motto. Harry Lewis, Randal Picker, and Siva Vaidhyanathan argue that this violation is exposed in Goggle’s agreement to cooperate with the Chinese government in exchange of a larger monetary market and in its advertisement market (Intelligence2, 2008). Nevertheless, Esther Dyson, Jim Harper, and Jeff Jarvis argue that while such actions have occurred, the good it has brought to the over all population exemplifies their don’t be evil motto.
Google uses tools like Ad-words in which advertisers and business owners bid for good keywords. Any advertiser that wants to be able to have their ad displayed on Google search must continuously monitor the price of the keyword and maintain a bid high enough to keep their ad active. As competition for the best keywords increases the price goes up. The customers are what drive the increase in ad revenues for Google. Strength about Google’s monetization plan is the fact that it’s one of the most brilliant plans in the world trying to be copied by companies across the globe. Its business plan has led Google to the top already. The only weakness I see is the fact that its business relies so hard on advertising. 66% to be exact and if a new search engine were to come around and captures the public eye more (highly doubt it anytime soon) then Google will see huge losses in their strongest capital generating sector.
“Google Inc. is an Internet giant with a record $22.9 billion in advertising revenues in 2009 and the indisputable leader in Internet search,” (Unrealist, 2014). Within the industry of Internet Information Providers, Google, Inc. is ranked number one over Yahoo!, MSN, and Facebook, Inc. The majority of Google’s revenue comes from advertising sales. Google has many competitive advantages over other search engines in its industry.
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
The technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).
Google uses data encryption as a method of ensuring that data stored in its cloud is secured and confidential (Bradley, 2010). GovCloud is a special cloud established by Google for storing government related information and data (Bradley, 2010). Due to the sensitivity of the information stored in GovCloud, Google encrypts the data in such a way that the data is not availab...
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.