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Persuasive techniques/rhetorical devices
English language persuasive writing techniques
English language persuasive writing techniques
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Shawn Holton is trying to persuade his audience that colleges should go green. The author has a good variety of people to present this topic to. His audience consists of college students, teachers, environmentalist, parents, high school students, companies, and several more. When talking to this audience, the tone of the essay stays informative and well balanced. Throughout the essay, the author provides quotes and statistic from several sources.
The provides some background on the green movement. This is important because the reader needs to understand why going green is so important. The author is trying to make the reader feel more comfortable for what lie ahead. Next, he explains the definition of green as it applies to colleges.
Colleges can save money if they were to go green. The author supports his claim by providing evidence from websites and books, however, it seems a web site no longer exists or he mistyped the URL. The author mainly provides quotes and information from passage name “A Call for Climate Leadership.” When trying to check the source, it seems to be nonexistent. This makes it difficult for the reader to trust the author, but the author did think there was something worth citing.
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For example, Cornell University saved 417,00 gallons of fuel and cut cost by $36million over the last twelve year by changing its parking and transit system to carpooling, biking, and walking (“Call for Climate Leadership). Another example, the University of Central Missouri saved 31percent energy cost by replacing its old power plant with a geothermal pump system (Trane). These examples are used to show the reader one of the positive outcomes if colleges switched to green resources. These examples may also convince other college campuses to go green due to a large amount of money they could be
The tone during the whole plot of in Brave New World changes when advancing throughout the plot, but it often contains a dark and satiric aspect. Since the novel was originally planned to be written as a satire, the tone is ironic and sarcastic. Huxley's sarcastic tone is most noticeable in the conversations between characters. For instance, when the director was educating the students about the past history, he states that "most facts about the past do sound incredible (Huxley 45)." Through the exaggeration of words in the statement of the director, Huxley's sarcastic tone obviously is portrayed. As a result of this, the satirical tone puts the mood to be carefree.
Alfred M Green wrote and presented a speech about encouraging the blacks that striving to enlist in the army is worth it. He includes historical and religious allusion, political diction, and juxtaposition. Although it's understandable that you don’t feel patriotic, Green argues that striving to enlist in the army is worth it because it will prove patriotism, and we will prove our argument of justice and equality because we deserve it. Also, we will fight to prevent those values from disappearing in the South. He wants his audience to feel motivated, encouraged, and inspired, to feel and want his audience to believe in the same values as him, to make a change which is to enlist in the army.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
Bill McKibben's "The Environmental Issue from Hell" argues that climate change is a real and dire concern for humanity. His essay deals with the methods and persuasive arguments needed to spur American citizens and the government on to change to more eco-friendly choices. The arguments he proposes are based largely upon emotional appeals calling for empathy and shame, and examples of what in our daily lives is adding to the changes we're seeing in the climate.
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
Jack Shakley’s “Indian Mascots- You’re Out” published on the op-ed page of the LA times, he impacted readers about the argument over professional and college sport teams whose mascots are using Native American names. Shakley is the former chair of the Los Angeles city/county Native American Commission. The author describes the history of using Indian mascots and how it hurt a group of people. He wants readers to know that it is necessary to remove Native American names and mascots from college and professional teams. Jack Shakley uses three strategies to present his argument to show his attitude to remove Indian mascots in teams.
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
Her school was old and not ecologically friendly. She couldn’t bare to see her school like that. So she decided to do something about the problem. Celeste’s older brother , Hector, was one of the founders of the Eco Warriors. She went to support her brother one day then stayed because she loved it. The Eco Warriors was a green club at Celeste's school. They go out and try to make their school and community more ecologically friendly or as they like to call it ‘green’. They are even considered a role model for other green clubs in Washoe County School District because the club was recognized as the most active club at her high school. One of the main problems the school had was the bathrooms. The bathrooms had outdated toilets and faucets that leaked water everyday. To stop this problem, the Eco Warriors applied for a grant at GREENavada. In 2011, they received the $12,000 grant. With this money added new technology to their bathrooms. The dual flush toilets reduced the amount of gallons of water wasted per flush. From 6 gallons to only 1 gallon. The censored sinks they put in save water because there wouldn’t be people forgetting to turn the sinks off and the sink wouldn’t drip like the ‘knob’ facets did. The new automatic lights saved the energy wasted from the morning till 10 pm. They also added air hand dryers to save paper from being wasted. All these new renovations saved paper, water, money, and
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
Kats, G., Alevantis, L., Berman A., Perlman J., & Mills, E. (2003, October). The Costs and Financial Benefits of Green Buildings: A Report to California’s Sustainable Building Task Force. Retrieved from http://www.usgbc.org/Docs/News/News477.pdf
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
STATE THESIS & MAIN POINTS: I’m going to persuade you that going green is one solution you could do to help improve the environment by first explaining the problem, then by explaining the factors responsible for pollution, and lastly by listing ways that can help solve this problem.
Thus, it is essential for graduates to understand and to have the capability to cope with various environmental challenges that we are facing today. For university students, most of their knowledge about sustainability is obtained from lectures. Whereas, Winter and Cotton (2012) illustrate that learning solely about sustainability is insufficient and that sustainability literacy must take into consideration students’ attitudes and dispositions in order to develop their strategies for reasoned decision-making. In addition, Winter and Cotton (2012) point out that the limitations posed by academic attitudes and disciplinary silos hinder the embedding of sustainability literacy in the formal curriculum. Therefore, if universities want to cultivate more students with sustainability literacy, then they need to focus on constructing more sustainable
The concept of “going green” is a necessity for the future because “our children deserve cities as beautiful as they are”. Works Cited Russell, Lauren. A. Web. " An Evaluation of Municipal Recycling Programs."