Glocalization And Globalization Of Starbucks

1732 Words4 Pages
bulb-icon

Recommended: Demerits of globalization

Introduction :
In this paper we would like to analyse if Starbucks use Glocalization approach which represent quote : “act globally think locally”. This quote exactly represent the ideological approach of globalization with respect of local culture, represent autonomy for global unit. We would like to analyse the process of globalization and focus on new concept of global market developed in Japan, which is “glocalization”. At the end of this paper we will present outcomes of our research.

Theoretical background :
In our work we use theoretical background in order to analyse the empirical findings which we gather during our personal observations in Warsaw Starbucks coffee shop. Our literature research was based on materials concerning globalization focusing the most on aspect of “glocalization”. We read many articles and readings including this topic to gain hard knowledge in this field. In order to find theoretical background we use Google Scholar and Google Books by use key word : “ Glocalization “. We also overview several trustworthy database available …show more content…

Author states that, some corporations “operated as if the entire world (or major regions of it) were a single entity; such an organization sells the same things in the same way everywhere”. Theodore Levitt make a point on the future of globalization and arising problem of unification : “Everywhere everything gets more and more like everything else as the world’s preference structure is relentlessly homogenized”. In our opinion author draws attention on negative aspect of globalization and how global entities can destroy world culture and habits

Show More
Related

  • Business Analysis : H Mart

    1334 Words  | 3 Pages

    Globalization god both ways between cultures, and H Mart is a perfect example. The layout of H Mart is like a mini supermarket consisting of all sorts of Asian foods. As we wondered though the store we first thing we saw was cash registers, nothing to different from what we have, probably because they purchased the materiel here in the US. This is one way our US culture is effecting the people who shop in H Mart. I believe this store came to be because the diaspora Asian’s here in the US, missed their native food and culture someone had an amazing idea to create a store that could bring a little of their culture to them. Building this store not just effected the Asians in the US but also everyone in the US. Many people have been able to try Asian food and experience their culture though this st...

    Read More

  • Starbucks in the Australian Market

    1319 Words  | 3 Pages

    Starbucks is an American coffee company based in Seattle, it was founded in 1971. Starbucks use twin-tailed mermaid as their logo, the reason behind it is because, according to a greek mythology the twin-tailed mermaid used to seduce mariners into jumping out of the boat in to the water, it just simply means that it is irresistible. Today, Starbucks is one of the largest coffeehouse industry in the world. They provided high quality coffee, pastries and snacks. Regardless of its expensive price customers are still willing to pay for its quality.

    Read More

  • Ethnographic study at McDonalds

    2127 Words  | 5 Pages

    This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization.

    Read More

  • Home Depot's Failure in Chile

    1372 Words  | 3 Pages

    Each country has its own culture, with subcultures inside the dominant culture (Schaefer, 2009, p.69). “Culture is the totality of learned, socially transmitted custom, knowledge, material objects, and behavior” (Schaefer, 2009, p.57). Values, artifacts, and ideas are also part of culture (p57). With globalization there is the integration of these cultural aspects, as well as language, social movements, and ideas throughout the world (Schaefer, 2009, p.20). Internationalization helps with this integration. Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures (Linfo, 2006). Numerous American retail firms have expanded to other countries. Many have been quite successful due to their internationalization. However, failure to study the culture, retail practices, and consumer market of the country they intend to expand to can be quite costly. Although Home Depot is one of the world’s largest home improvement stores, their expansion to Chile cost them enormous financial loss, resulting in their divestment (Bianchi & Ostale, 2006, section 1, para3). This paper will look at successful international expansion of Home Depot stores, analyze what mistakes were made in Chile, and make suggestions of what could have been done differently.

    Read More

  • Starbucks Expansion in China

    1734 Words  | 4 Pages

    This case study revolves around Starbucks ability to launch an aggressive expansion in China, a coffee frontier steeped in nearly 5,000 years of tea, Starbucks location-scouting skills and marketing savvy will be put to the test. This case study involves three questions: 1) Should Starbucks continue its expansion in China? 2) Will the Chinese be persuaded to drink coffee instead of tea after 5000 years of no consumption of coffee? 3) Will Starbucks current marketing plan work in China without advertising?

    Read More

  • Marketing Research Plan: Starbucks in China

    1269 Words  | 3 Pages

    Harrison, J. S., Chang, E., Gauthier, C., Joerchel, T., Nevarez, J., & Wang, M. (2005). Exporting a north American concept to asia: Starbucks in china. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 275-283. doi: 10.1177/0010880404273893

    Read More

  • Hong Kong Disneyland Case Study

    1721 Words  | 4 Pages

    Although from an outside perspective many cases of globalisation may simply seem to increase cultural homogeneity, one culture can alter different parts of a global culture and incorporate them into their own and create cultural heterogeneity. In simpler terms, homogenisation and heterogenisation are both features of modern globalisation. Evidence for the contended statements above will be provided through the evaluation of case studies regarding global companies such as Starbucks and Disneyland Parks adapting to the local cultures of the areas to which they have spread to within the Asia-Pacific region. Not only global brands highlight the interconnectedness of homogenised and heterogenised cultures, but the glocalisation of traditional rites

    Read More

  • Analysis Of The Starbucks Experience By Joseph Michelli

    875 Words  | 2 Pages

    This paper will summarize the book “ The Starbucks Experience” written by Joseph Michelli in an effort to explain the company’s runway success. In addition, the paper will provide a personal insight on how this book is related to international business and to the concepts that has been learned in the International Business course.

    Read More

  • Starbucks: Foreign Market and Diversification

    1275 Words  | 3 Pages

    Introduction This paper will provide an argument for diversification to be presented to the board of directors for Starbucks. A strategy for diversification indicating the products and industries for diversification and how synergies may be gained. The identification and the discussion of the foreign market Starbucks should enter will be presented, along with the strategy it should use to enter the market. Challenges Starbucks may face in the foreign market will be discussed, as well as how it might respond strategically to minimize the impact of these challenges. Also, this paper will encompass a scenario when it would not make sense for Starbucks to diversify or expand into a foreign market, and how the company will create a business environment conducive to ethical behavior will be assessed.

    Read More

  • Globalization and Organizational Structure

    1227 Words  | 3 Pages

    Globalization remains a pivotal topic in many schools of thought, and continues being a topic of controversy even in local economies today. Perhaps the reason for this is integration and competitiveness the world over. Conceivably, even more than integration, is the competitiveness of organizations, has possibly facilitating the fascination and misconception about of globalization. Nevertheless, globalization has brought about a number of effects influencing the design and geographical location of the organization. However, globalization has effectively placed the world in a bubble, or maybe one could equate the changes to being placed in an envelope.

    Read More

  • The Pros and Cons of Globalization

    458 Words  | 1 Pages

    It is widely accepted that there are a lot of benefits globalization brought to our life. Firstly, advanced transportation system makes different places of the world closer. Considerable amount of exciting tourists can visit remote villages in the corner of the earth. Secondly, new telecommunication, such as internet and TV, makes people’s common life colorful. Fans in China who are interested in Manchester United can also share their joy with their counterparts in United Kingdom, when the team won a game. Moreover, we can buy the popular products of high quality made in other countries, such as automobiles of Volkswagen and furniture of IKEA. Finally, globalization can lead to cooperation in trade between different countries. Even though globalization can bring so many conveniences to us, we still worry about its severe negative aspects.

    Read More

  • Globalization and Human Resource Management

    1375 Words  | 3 Pages

    Globalization can not only affect a company opening an office in another country but it can affect a small local business as well. As the internet brings the world closer together it becomes far more likely that a business that opened with no intention of selling internationally will have customers form different parts of the world asking for their product. For instance a steel company located in Pennsylvania may suddenly find orders coming in from South American factories. How the steel plant chooses to handle this new international customer could mean ...

    Read More

  • Globalization: A New Form of Economic Imperialism

    2008 Words  | 5 Pages

    Globalization is a new concept that was introduced to the world after the fall of the communist regime. Globalization has to its identity social, economic, and political reforms, .however the globalization that we are about to discuss is the term that combines the past socio-economic and political reforms and cross with them to the world where their are no boundaries, restrictions, and immobilization what Mittelman describes as ? cross-border flows of capital, knowledge, and consumer goods ? (Mittelman 1). For the world to become a one or a single entity it has to pass through a process of economic, and technological integration. The consequence of this unification is the aim of this research, positive and negative, although the negative aspects will be the dominating part.

    Read More

  • Benefits Of Globalization

    1059 Words  | 3 Pages

    Globalization is associated with bringing together world economies and cultures. Globalization is a controvertible conception. This allows powerful corporation change local enterprises and in the future make the gaps big between, rich people and poor people. The benefits of an international market to integrated where labour, ideas, capital and goods can be free and to promote the economic development all of the levels in the society. Globalization is a process to interact and integrate among companies, people and the governments of other nations. Globalization is process which international organization, corporations, individuals and communities has become more interconnected with politics, cultures and the earths environment. “It is characterized

    Read More

  • Impact of Globalization on People

    1497 Words  | 3 Pages

    Globalization is one of the main aspects in the 21st century. Globalization has brought the world closer; all the things that are happening nowadays are recognized globally even if they happened locally (Buckley). According to Nayef Al-Rodhan GCSP (Geneva Centre for Security Policy) globalization is not a single word or concept. It contains many other concepts within itself. Globalization is composed of different concepts like incorporation regarding the economics, transmitting information or understandings, stability within beliefs, and other concepts (Al-Rodhan p.3). This paper deals with the definition of Globalization, the advantages and disadvantages of globalization, and based on these information the views that to which extend the globalization is beneficial for majority of the world's population. The concept of globalization has changed the whole shape of the world. It has both its positive and negative impacts on people's life. However, by taking both the advantages and disadvantages into consideration we can find that to a large extend globalization is beneficial for majority of the world's population. With the help of globalization the works that were difficult in past is getting easier in today's environment. People are getting closer to each other, which is a product of globalization. Moreover, the knowledge and informations are being circulated in very good way which is a very good sign for having a good and prosperous life.

    Read More

More about Glocalization And Globalization Of Starbucks

Open Document