Globalization and Analysis of Lenovo in an International Market

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The world become globalization through the economic, political, cultural, ecological, and ideological[1]. Global economic and political ties more closely; cultural communications are very frequently; global warming, sea protection and other environmental issues need all countries to cooperate to solve. In the multipolar world , the "BRIC" (Brazil, Russia, India and China) ,G20 such emerging economics have an more impact to the world.

World multiplarization and economic globalization make the emerging market developing very fast which stimulate the booming of EMMNs (Emerging Market Multinationals). Here is some data already illustrates these new changes. Developing markets accounted for 60% of incremental world GDP from 2000 to 2010. Over the next decade, most of the world’s expected population growth of approximately 750 million people will be in these economies[2] . Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion，which only have 0.4 percent of word outward foreign direct investment(FDI) and 15.8 percent by 2008[3] .And the numbers of the multinationals from emerging economies are estimated 21,500 multinationals[4].

After economic crisis, Companies from emerging nations are facing increasing competition in their home marketplaces and are venturing abroad in a bid both to secure resources and to better service foreign demand. Looking for new marketing and needs of advance management and technology are pushing them to go out. They have their own advantages, both country-specific advantages and firm-specific advantages for EMMNs: Natural resource endowment, multiple Human capital, large Market size and growth, Per-capita income, low Wage levels; As to firm, Optimizing p...

... middle of paper ...

... October 2, 2009.

[2] Global Agenda Council on Emerging Multinationals 2012-2014[R]. Dalian，China:People’s Republic of China, May 2013.

[3] ElGhazaly B S C A H. Multinationals from Emerging Economies [J]. The Regional Economist, July 2010.

[4] Ramamurti R. What Have We Learned About Emerging-Market MNEs?[R]. Copenhagen Business School, Copenhagen, Denmark:, October 9-10, 2008

[5] Zhitao C. Lenovo Group, an international strategic research company[D]. Foreign Trade University, 2005.

[6]F Spulber D. Global competitive strategy[M]. 1. Cambridge University Press, 2007.

[7] Cheng W W, Chien C, Chen, etal. The Strategic Marketing Management Analysis of Lenovo Group[D]. .

[8] Tse T, Couturier J. Lenovo’s Acquisition of IBM’s PC Division:[R]. ESCP Europe Business School, London:, 2009.

[9] Zhou yu,Nathaniel Ahrens. China'a competitiveness [R]. CSIS, January,2013.

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