Globalization And Global Village Case Study

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Globalization and global village according to Professor Theodore Levitt’s theory

Yes, we think Professor Levitt’s scenario will continue until we live in a global village (“the term global village is the idea that the internet, modern travel, and modern ways of doing business make it possible to deal with the whole world as if all areas of it were local”). Information technology is the driving force for globalization because we are able to reach the world and do business internationally at the minimum cost. According to John et al. 2014, information technology connects with people’s needs and is driving the world to in convergence of markets. This era of Information Technology development has contributed to positive trends towards increased …show more content…

However the development of information technology has led to a convergence of buying behavior in markets throughout the world. Professor Levitt’s theory will live on as more and more people become part of the global village by interacting online and getting access to the latest technology as it comes to market. Currently the world is experiencing cultural diffusion which encourages cultures to converge i.e. The reality shows on TV are been duplicated like strictly come dancing, idols, apprentices and master chefs. The boom of the online e-commerce will also drive globalization through allowing more interactive purchase and irrespective of nationality; customers from similar education levels from all over the world now have access to information online and can interact with each other irrespective of their cultural …show more content…

The Global village identifies with an increase economic integration and growing interlink between countries and the rest of the world. Globalisation brings potential for growth because more and more people are being connected to technology innovation like internet, e-mails and social platforms. Companies will have to determine what their objective is.
It is not just the product but also the message which needs to reflect the current consumer mind. The communication messages of today needs to reflect sentiments of care and protection, rational and considered behaviour and performance and value Communication is much easier with the introduction of products and services such as Skype, WhatsApp, Facebook, emails and twitter. Shopping online has become easier, which means many products can be accessible to all around the world with little hassle, for an example Amazon

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