Global Expansion In Canada

Introduction XYZ has expressed desires of global expansion into other parts of the world. Today, we will discuss options such as barriers, laws, and cultural issues to determine the most logical country for potential expansion. We will explore the possibility of expansion into Canada, Poland and Great Britain by the following assessments. Also to be discusses, will be global completive dynamics, a globalization strategy, and the processes for gaining entry into the recommended country will be provided.

Cultural Issue Considerations It goes without saying that there are going to be cultural issues. All must be considered before bringing our American products to the international marketplace. Topics to explore include, but not limited

In China consumers rely heavily on social media and word of mouth before purchasing a product. The consumer in China will generally write an online review of a purchase while in the United States consumers are not likely to do so. In the United States consumers rely on advertising of a product when making purchases (Spelich, 2014 ).

Canada

Canada has low entry barriers, banking stability, a highly skilled workforce and competitive corporate taxes. Canada is also in a position where future endeavors into Asian countries make the location ideal for expansion. Culture in Canada is like the culture in America. While these are all positives there are also some issues to consider. XYZ should take into careful consideration that manufacturing in Canada is quite costly. Labor costs for employees is higher than the United Sates. Purchase prices in Canada are also higher than in the

United Sates and many Canadians will travel to the United States to make their purchases. This could cause low profits for XYZ.

Great Britain has recently voted to withdraw from the European Union which will affect a variety of international businesses wanting to move into Great Britain. The United States however is not affected by this recent decision (Cumming, D.J., & Zahra, S.A., 2016). Given the established relationship that the United States and Great Britain already has achieved, entry into the country would be a fairly smooth process for XYZ.

Recommended Country Considering Canada, Poland and Great Britain as three possible countries, I recommend that XYZ move business into Great Britain. The economy, location and availability of the workforce needed make the country the best choice for expansion. Low entry barriers and the relationship already in place makes Great Britain a good choice.

Globalization Strategy XYZ’s globalization strategy should focus on looking at the competition in Great Britain of other successful clothing companies. Determining the cultural issues discussed earlier