Ghostbuster Company: Ineffective Recruitment System

From clips 1, we can clearly see that Ghostbuster Company had apply an ineffective recruitment system. They simply hire the reception people which is Kevin just because of his handsome face, tall and strong body figure. During the interview section, they had review Kevin’s weird design for their company’s website. But they also employed him because of the persuasion by Erin. This mistake is also call halo effect problem, which is means by the transfer of goodwill or positive feelings about one characteristic such as pleasing appearance, possibly unrelated, characteristics such as performance.
Besides that, the other problem that under this mistake is the poor employee technology job fit. Kevin always ignore the phone call from customer, this

For example, even though Kevin unreasonably hang up the customer’s phone but Erin and Abby didn’t give any control to handle their employee’s mistake.
According to Gordon (2008), stated that the effects of ineffective in human resources are such as loss of team focus, customer dissatisfaction, and missed potential of employees. All these effects are reflected in this movie, because of the deficiencies in human resources mistake that make by

From scene clips 3, when supernatural debunker Dr. Martin Heiss challenges the Ghostbusters, the incensed Erin releases the ghost as proof. Erin’s impulsive behaviour not only break their service promises, and also lead Dr. Martin Heiss presumably to his death. This action break their service promise and trust to customer, since their service purpose or promise is to help customer to catch ghost. Failing to keep promise will decreases customer confidence toward a company service’s quality. Besides that, it also will lead loyal customer to leave your company, it also will lead company’s sales to decreases. Breaking of trust to customer will also lead their relationship become worse and the gaps between the customer expectation and actual service received become larger. According to Kassim and Abdullah (2015), their results indicate that both trust and attraction have a significant positive impact on relationship commitment with trust having a strong positive effect, while communication representing the most important determinant of attraction. So, if a company want to retain and increases their customer loyalty they should make sure they have the capabilities to manage and achieve the promises they made with