Gender Socialization In Toys

Gender Socialization is defined as learning the social expectation and attitudes associated with one’s sex. A child and an adult can look at the toy and see that it’s for sale. The expectation is the child wants it but on the other hand the adult may or may not approve of it. Especially when there is an ad in the newspaper or on the TV about advertising a brand new toy, the child will ask for it. Every toy in the store is unique and has a different value for it. I think that adults should approve of the toy first before the child wants to buy it or not. Some adults don’t care if the toy is inappropriate or not which is a little sad.

The toy store I went to go look at is Walmart. As I was walking up and down the aisle to see what kind of toys there were for sale. I saw a whole variety of dolls, different action figured from different movies. Some of the action figures had a bit of a strange look on the face. Other toys were furry animals. The layout of the toys for sale was very neat and there was a price for every toy. The toy aisle was very neat and tidy. Sometimes it isn’t because of all the kids play with the toys to try it out. Most of the toys had packaging on it and

the labels were nice and neat, so that it’s representable for sale. Some of the toys didn’t have description on there because it was already labeled on the toy itself. It did have a label on which age it was appropriate for and what age shouldn’t have been playing with that toy.
Most of the ads for toys target the younger child and sometimes the parent’s. Once they see what the toy is like and how fun it is the child will want it. One way to get the adults attention for advertising toys as if there’s something cool about the toy that it can do. The point of advertising toys is to make the child beg their parent’s to buy it for them. Every new toy that gets advertised, some of them don’t have much usage to play with. For example, Barbie dolls, there just dolls with different types of features on there face and different style and color of hair. Some of the toys that don’t have unique things like: pressing on a button so the doll can talk or having special effects with the Barbie.
Some toys intend both boys and girls.

It could be any new toy that gets developed and planning to be advertised. Usually the advertising company for toys tries to grab the child’s attention to get their parent’s to buy it for them. It depends on the child on what they like. A girl could like a boy toy, a boy could like a girl too. People start judging when a boy plays with a girl toy. It shouldn’t matter what gender plays with the toy as long as the child is happy. The parents may judge their child for playing opposite gender toys. The parent would want their child to play with there own gender toys but if the child decides they want to buy the opposite gender toy the parent’s may or may not approve it. I believe there’s nothing wrong a girl purchasing a boy toy and girl toy purchasing a boy

toy.
There might be a few racists toys out there in the world. I don’t think the people who made the toys or who were developing them wanted it to be that way. I am sure there are dolls out there for sale that have different facial skin colors. When a child see’s it. The child may ask their parent about why their skin tone are in different colors. The parent may not know the answer. When I walked into Walmart I didn’t see any toys that were racists on sale. Well there was a doll or two that had different types of skin color. I think it was just how they wanted to display it with the different options you can choose from.
Toys can be so addicting to play with. Once you buy them a toy and if it really interests the child, he or she will get addicted to it. The child could let go of everything and just focus on the toy. People are supposing to do one activity for a few hours and then move onto the next. It’s not good to do one activity for the entire day. Children don’t understand how toys can be so addicting to play with when the toy could talk or walk. I believe adults need to set a rule that you can play a toy for a certain amount of time and go onto other duties. It’s not healthy for the child to just focus one subject for the entire time.
All toys are aimed at girls and boys. Even though they divide the toy section between the girls and the boys. The toy company tries to reach out to the child’s attention of getting this amazing toy because it either has special effects, just want it, or add to there collection. When advertising for toys, gender sex has an impact for which gender can be in the ad. If you look at ad’s on tv for toys, for Barbie commercials usually girls appear in them and for the boys when a nerf gun is for advertising boys are mainly in it. In my opinion a girl and boy can be in any type of toy commercial. It’s not fair to label the gender for which specific toy there going to advertise. A child should have a choice to pick out a toy whether or not it fits for there gender.
Resocialization plays a part in a child’s life. Once a child is born, they’re learning the values, attitudes, and norms of the culture by there parent’s. Resocialization leads to similar meaning to norms. Norms make the rule and expectation of the person of who they want to become and be. For boys and girls, when it comes to toys, any gender should be allowed to play with their option of toy choice. That’s the child value and expectation of themselves when they see a toy that they like in the store. People may judge and look weird thinking why is that child holding an opposite gender toy. That child should be picking for their own gender. It shouldn’t matter what people think of the child who pics up a girl or boy toy at the store.
When advertising companies advertise toys, they always make sure that the female toys have only females, and for male toys be only for males. The reasoning behind it is because once the advertisement is out for the whole world to see some people may think it’s weird for a different gender to play with the opposite gender toy. They advertise the toy for which gender it should be for so then it wouldn’t look weird to people who are watching it. Obviously they want any gender to buy any the new toy to develop to make more money.
Nowadays children when they see an advertisement that catches there eye the child will want it. I don’t think it’s fair to be judgemental on different genders who want to buy their opposite gender toys. Children have the right to pick and choose the toy they want. In the last few years’ children still are still wanting to buy new developed new toys they see anywhere and put away the old toys that they bought from a very long time ago. Children want new toys every now and then, that’s how toy companies make their money.