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Gender representations in media
How media contructs our understanding of gender
Gender representations in media
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The days of blue is for boys and pink is for girls are coming to a victorious end. Now more than ever, child products are marketed specifically towards just girls or just boys, and not for children in general. This outright gender specific marketing can have poor effects on the children consumers, who feel pressured to play with the toys made specifically for their gender. A boy who likes Barbie or a girl who likes race cars and trucks may not want to play with the toys they really enjoy because they feel they are not supposed to be for them. The idea of gender-neutral toys is becoming more and more popular, because this change is greatly needed. The removal of gender specific toys from current marketing and stores has the capability to empower …show more content…
children by relieving the social pressure placed on them to play with limited toy selections, increase child creativity and skill development by allowing children to develop full ranges of passions and preferences, and aid in the removal of outdated gender stereotypes. Gender-neutral toys will relieve the social pressure placed on children to play with specific toys that pertain to their gender.
Young girls who enjoy action figures and race cars or young boys who enjoy playing with dolls and playing dress up may feel like they are wrong in liking things they believe they are not supposed to like, forcing them to feel like they must push away these “incorrect” interests. Children know from a very young age what interests they are supposed to have and what interests they believe surrounding people would want them to have. In a 2007 study performed by Nancy K. Freeman and her research team for the Early Childhood Education Journal, results showed that “when 3-year-olds separated ‘girl toys’ from ‘boy toys’ 92% of their responses reflected gender-typical stereotypes” (Freeman). Children were also able to distinguish that their parents would not approve of them playing with the opposite gender’s toys. (Freeman). This data shows the profound impact that gender stereotypes have on young children, which would greatly influence their play choices and perhaps choices made throughout their entire lives. Children should not feel such a pressure and should be able to express themselves outside of the gender roles society has assigned to them before birth. In Alice Robb’s opinion …show more content…
piece, she mentions that “girls’ preference for pink is learned, not innate; cognitive research suggests that all babies actually prefer blue” (Robb). This is a very interesting point because all gender stereotypes that we know are completely taught to us. If children were not limited to such gender stereotypes, they could be able to play with whatever they truly wanted and were meant to play with. Some opponents may say that making toys gender neutral will confuse children and make them unclear about their sexuality throughout their childhood, meaning gender roles are important for them to follow at young ages. This is a valid concern, but children should not need to attempt to follow social gender standards. Forcing children to follow outdated ideas of womanhood and manhood can have harmful consequences, limiting future possibilities and outcomes, while leaving no room for expansion. Children should not feel limited and self-conscious about their interests, and should be able to embrace items that they enjoy. The use of gender-neutral toys has the possible effect of increasing child creativity, and allowing children’s full ranges of preferences to develop. For example, if a young girl really loves cars and building with Legos, but never feels comfortable enough to play with them because they are traditionally seen as “boy’s toys” and her parents encourage her to play with dolls instead, she will never get the chance to explore her interest in cars and may never have receive the possibility of becoming a mechanic. The toys that children play with have an enormous impact on who they grow up to be, and have the power to restrict their future range of possibilities if limited. In her opinion piece, Alice Robb mentions a woman, Megan Fulcher, associate professor of psychology at Washington and Lee University who stated, “Play with masculine toys is associated with large motor development and spatial skills and play with feminine toys is associated with fine motor development, language development and social skills” (Robb). This directly contributes to girls growing up with less math and science backgrounds, and it chews away at girl’s chances of becoming doctors. Deborah Lepkowska from the Guardian, examined gender specific toys and found that “of the girls’ choices, the learning potential was limited, and there was little that could be related to skills development that relates to curriculum…[the play choices for boys, however] were often technical, requiring boys to draw on their literacy skills, and provided knowledge and activities around construction and technology” (Lepowska). Boys or girls could miss out on opportunities to learn certain skills due to the stigma attached to playing with the opposite genders’ toys. Children need access to a large variety of toys to gain beneficial skills and to allow them to grow to their full potential. Some stores have recently decided to be gender inclusive by removing gender signs, specific rows, and placing all toys in the same area, based off of campaigns, and customer pressures including: Target, Toys R US, and the Disney Store. Children’s horizons should be kept wide and open, allowing them to develop into who they want to be. Some may say that it will be difficult to buy children toys now because no one will know what might be a great girl gift or great boy gift if they are located in the same section in a scrambled mess. It should not matter. Instead, shoppers should be asking the child what they are interested in anyways, allowing people to get children a toy they actually want. While this concern may make it a tad more difficult for adult shopping, it allows the adult to become closer to the child, and gives them something they would enjoy without the pressure of abiding to gender stereotypes. Getting freed of toys geared for boys or girls may aid in the removal of outdated stereotypes, allowing girls and boys to do what they really would like to do regardless of social standards.
The gender stereotypes we are experiencing today are outdated and need change. Right now, gender marketing is higher than it has ever been. A comparison can be shown as Robb states “In the 1970s…few children’s’ toys were targeted specifically at boys or girls at all; nearly 70% of toys had no gender-specific labels at all” (Robb). Since the 70’s gender marketing has climbed its way up to its peak. There is a sort of disconnect between marketing and new gender advancements that have been occurring recently. The gender standards that are currently being used are outdated and do not hold true as more women are excelling in the sciences, while more men choose to become stay at home fathers. The “Let Toys be Toys” campaign website claims that “themes of glamour and beauty in toys and playthings directed at even the youngest girls tips over into a worrying emphasis on outward appearance. Stereotyped attitudes about boys are equally harmful as the constant assumption reinforced in toy advertising and packaging that boys are inevitably rough, dirty, rowdy…which feeds low expectations of boys that undermine their performance at school”(“Let Toys be Toys”). These outcomes are not acceptable, and gender-neutral toys may aid in combat against these old age ideals, and could possibly help make the
stereotypes true to today’s standards. Some may state that gender-neutral product advocates should be focused on more important issues than toys. It may seem as though this topic is insignificant and that there are better things to focus on, however this is a real issue affecting the next generation of children. We are at a time and place where we must foster more creativity without the restricting constraints that gender roles endorse. The removal of specific gender marketed children’s toys has the capability to remove the social pressure placed to play with limited toy selections pertaining to gender, increase child creativity, skill development and allowing children to develop full ranges of s and preferences, and help get rid of current outdated gender stereotypes. The benefits for young children, our leaders of the future can aid in the creation of a better, more tolerant tomorrow. More stores, companies, and parents should join in the movement of endorsing gender-neutral toys to benefit the minds of all young children, allowing the youth to flourish without any limitations.
Young children are typically raised around specific sex-types objects and activities. This includes the toys that that are given, activities that they are encouraged to participate in, and the gender-based roles that they are subjected to from a young age. Parents are more likely to introduce their daughters into the world of femininity through an abundance of pink colored clothes and objects, Barbie dolls, and domestic chores such as cooking and doing laundry (Witt par. 9). Contrarily, boys are typically exposed to the male world through action figures, sports, the color blue, and maintenance-based chores such as mowing the lawn and repairing various things around the house (Witt par. 9). As a result, young children begin to link different occupations with a certain gender thus narrowing their decisions relating to their career goals in the future. This separation of options also creates a suppresses the child from doing something that is viewed as ‘different’ from what they were exposed to. Gender socialization stemming from early childhood shapes the child and progressively shoves them into a small box of opportunities and choices relating to how they should live their
I will not impose “gender specific” toys on them or tell them that it is not acceptable for a boy to play with a baby doll or tell my future daughter that it is not allowed for her to pretend sword fight. My children will be able to decide what they like and what they do not like and I will not allow anyone to decide that for them. This assignment has definitely opened my eyes to the market that is out there stereotyping children without much notice. Taking time to actually look into what is being done with toys and society with children has broadened my understanding and awareness of the impending problem that children are being faced with. I hope that one day we will see an end to gender stereotyping so that my future children will not be forced to feel out of place if they do not identify with a specific feeling or emotion that a boy should have or a girl should have. It sickens me and breaks my heart that things so minuscule such as toys can have such a negative effect on lives, especially on such a young children. This ideology of gender segregation should not be supported or further produced because it is harmful to the children that are directly or indirectly being affected by
In David Barry's article, Guys vs. Men, he discussed the differences between "guys" and "men". This article made several valid points, including that guys will try and out perform each other where sports are concerned and that the space shuttle is the ultimate guy toy. My question is why do only guys play with all the neat toys?
In order to fully comprehend the how gender stereotypes perpetuate children’s toys, one must understand gender socialization. According to Santrock, the term gender refers to the, “characteristics of people as males and females” (p.163). An individual is certainly not brought into the world with pre-existing knowledge of the world. However, what is certain is the belief that the individual has regarding him- or herself and life stems from socialization—the development of gender through social mechanisms. For instance, when a baby is brought into this world, his or her first encounter to gender socialization arises when the nurse places a blue or pink cap on the baby’s head. This act symbolizes the gender of the baby, whether it is a boy (blue cap) or a girl (pink cap). At the age of four, the child becomes acquai...
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is on the girls’ side and which section is on the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys, however, are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
Even though our country supports equality in gender, differences still exist. This issue of gender and sexuality of our society has had one of the biggest impacts in my life since I was raised with five brothers. Since birth, I was immediately perceived by my parents as my gender role of girl and daughter. My brothers were given action figures, cars, and guns to play with. I was given the traditional girl toys Barbies, baby dolls and kitchen sets. Of course, I enjoyed my traditional girl toys but it might have been nice to have a choice and be able to have the same toys as my brothers to play with. I eventually concluded that I should be satisfied with whatever toys were given to me by my parents.
The toy industry makes it seem acceptable that only certain toys are suitable for one or the other gender by marketing them as such. For a parent to differ, it would mean stepping out of the box, possibly alienating their child from others with a choice that might seem odd. Rather than making their child feel or appear awkward, parents continue to support the gender biases found in toys, thereby promoting gender socialization. It is important however, that parents, as role models and consumers, must be diligent in their choices and make decisions that will help either negate or balance out gender biases in
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
In the article The gender Marketing of toys: An Analysis of Color and Type of Toy on the Disney Store Website, Auster and Mansbach conducted research to examine the gender marketing of toys on the internet. They looked at what characteristics of “boys and girls” toys share, such as color of toy, type of toy, and witch toys were labeled for girls and boys. The pre - research of this study suggested that children are making gender distinctions of themselves and their group based on the types of toys that are bought for them. Bright and darker colors are meant as a distinction for “boy” toys, while pastel colors are meant for “girl” toys. The previous research also suggested that toys for boys and girls express traditional gender roles and that gender neutral toys are more likely to
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
Children start to define their gender identity in early preschool (Zhumkhawala 47). This means that the toys children are given go a long way to further (or help change) gender stereotypes and inequality. In general, boys are given trucks, blocks and doctor’s kits, encouraging them to build, explore how things work and be a...
Wood, E. (2002). The impact of parenting experience on gender stereotyped toy play of children. Sex Roles, 47, 39-50.