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What are the effects of sexism in media
An introduction to the criticism of Feminist Literature
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Gender Inequality Gender inequality, in my definition, is the unequal and biased treatment between two sexes. Media plays an important role in providing a glimpse of what is going on around the world, providing entertainment, and reporting current events. People tend to believe what they continuously see in media, and with time they take it as the normal way of life, the way things should be. For the same reason I believe media plays a crucial role in creating and shaping gender role. In “Taking a Bite Out of Twilight” by Carmen Siering, she has presented a tale of romance that overcomes the struggles of an overbearing love triangle between the protagonist, Bella, and her two lovers. She basically shows the female character Bella as an object …show more content…
The feminist view this series as a regressive ideology of women because it is simply copying traditional tales of love in which female’s dependence on the rescuing of her lover is romantic, rather than degrading. In traditional roles, this type of dependence represents the security that women may seek, whether financial, emotional, or physical security. The reason why anti-feminist view twilight saga as an innocent love story, because it portrays the main protagonist as needy of a male to take care of her. She even mentions that just about every chapter she needs saving from something. Even regarding sexuality, the male is the one able to control himself, while the protagonist has no self-control. According to Siering, the series end with the protagonist as a housewife and a mother, send a message to the reader to be like the protagonist Bella (441). As per anti-feminist view Meyer was more focused on creating a love story and including supernatural forces and myths and they do not analyze that females are portrayed as meek, demure and …show more content…
Women are characterized as inferior in comparison to men. For instance, she says, “The woman is rewarded for her sexuality by the man’s wealth” (459). In one ad Kilbourne explains, how a tie company advertises ties by seeing ties laid in a messed up bed, as if indicating that this brand of tie will help you get laid. This also sends out a mixed message to men that a tie will actually help them score with women. She also shows an advertisement in which a man is standing over a woman while the women is saying, “no” but laughing or possibly screaming (461). This explains how men are encouraged to not take “no” for an answer, and it’s the cause for many rapes. Kilbourne uses some of the images that degraded women, like a women being strapped down by wrist watches, a man pulling a women 's hair back aggressively, little girls in panties, a girl with the word bitch on her, and many others that show how society depicts women. These advertisements are displaying violence towards women; this violence will soon become more socially acceptable in our modern day society. In addition, advertisements that encourage women and young girls to act in a submissive, teasing manner further promotes sexual harassment and violence when
Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
The world is becoming more aware of the gender hierarchy occurring in our society. Men are consistently leaders and placed in positions of power while women are seen as inferior. Jean Kilbourne, author of “Two ways a Woman Can Get Hurt”, investigates this ideology as she looks throughout media and advertisements and highlights their sexually explicit commercials that degrade woman. In comparison, Allan G. Johnson, writer of Why Do We Make So Much of Gender?, discusses how the world’s view of gender has changed over time and how it has affected the world. Kilbourne and Johnson outline the presence of a gender hierarchy but do not accurately interpret why it happens. The underlying presence driving patriarchy is hidden deep in men’s resistance
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
According to Jeanne Kilbourne essay, Kilbourne talks about women being abused by men in visual advertisements and the consequences of those representations. I for one, argue with Kilbourne that women are being too exposed and hurt when they are in advertisements. So using Kilbourne 's analytical perspective and my own perspective we can give our insights on why we feel women are being treated badly and unequally from men with the following pictures. From the past till today women in advertisement pictures have been mostly victimized by men, and Kilbourne and I feel this sort of action needs to come to an end.
In “Still Killing Us Softly,” Jean Kilbourne points out that advertising and media are partly responsible for the behaviors and attitudes expected of women.
Bloodchild by Octavia Butler is seen as a story about the relationship between alien oppressors and a group oppressed humans. It has also been described as a love story between the human narrator and the chief alien. In her afterword, she describes “Bloodchild” as “a love story between two very different beings,” “a coming of age story” and a “pregnant man story.”(Hardy) However, when one comparing Butler’s “Bloodchild” to Simone De Beauvoir’s essay “The second sex”, similarities surrounding the social issues of gender inequality arise. The circumstances of the narrator mirror social issues affecting modern women. Bloodchild by Octavia Butler examines the dynamics of power between the sexes; by switching the gender roles in the story, she show how women are marginalized in society.
Gender inequality is prevalent in all major societies. The way that I would describe gender inequality is the unequal and unfair treatment between the two sexes. Sex makes up the biological differences of male or female. While gender is learned through social interactions and behaviors applied to the sexes. As a result, from a very early age, we are taught to follow certain gender expectations. For this reason, I agree with the statement that inequality is the result of gendered systems in which we live. I will evaluate certain chapters by Michael Kimmel in his book Gendered Society, to help show how we use certain concepts learned from society to run our lives. In today’s society children are raised to be a certain gender and they are expected to perform certain gender roles.
Thus, we can assume that the audience itself, the members who believe in the content of ads and its sincerity, as well as, people who agree with the portrait of the women that is being created are the only prisoners in this particular situation. “To them, I said, the truth would be literally nothing but the shadows of the images” (Plato 868). On the other hand, according to the Jean Kilbourne, author of “Two Ways a Woman Can Get Hurt” what is not mention to the public is the fact, that many women from the very young age during the process of finding out the truth and being blinded by the “light” are fighting with depression, low self-esteem, eating disorders and sexual harassment. “I contend that all girls growing up in this culture are sexually abused – abused by the pornographic images of female sexuality that surround them from birth, abused by all the violence against woman and girls, and abused by the constant harassment and threat of violence” (Kilbourne
On a daily basis people are exposed to some sort of misrepresentation of gender; in the things individuals watch, and often the things that are purchased. Women are often the main target of this misrepresentation. “Women still experience actual prejudice and discrimination in terms of unequal treatment, unequal pay, and unequal value in real life, then so too do these themes continue to occur in media portraits.”(Byerly, Carolyn, Ross 35) The media has become so perverted, in especially the way it represents women, that a females can be handled and controlled by men, the individual man may not personally feel this way, but that is how men are characterized in American media. Some may say it doesn’t matter because media isn’t real life, but people are influenced by everything around them, surroundings that are part of daily routine start to change an individual’s perspective.
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
Gender Inequality: Gender inequality refers to unequal treatment or perceptions of individuals wholly or partly due to their gender. It arises from differences in (arguably socially constructed) gender roles. In the essay ”I Want A Wife” written in a feminist's perspective and the essay emphasis the point of the ideal wife's roles and unfair compound to a husband, it shows a difference between both showing inequality of the of roles between a wife and a husband. Simliarly hold the same judgement as the author with the topic gender equality. Since many women out there still face sexism and gender equality even here in Canada many women still do . Many things I have experienced or heard of second hand that women are take the roles
This endeavor is necessary to protect women’s rights in the labor force in matters such as sexual harassment, salary, work opportunities, etc. Currently, there are several trade unions in Malaysia namely Malaysian Trades Union Congress (MTUC) and Congress of Unions of Employees in the Public and Civil Services (CUEPACS). However, specific trade unions that fight for women and their equal rights does not exist. At the most, women are only a small part of the committee in general trade unions due to a low number of female workers in the labor force. Therefore, the formation of FTAs can reap benefits in terms of gender inequality and female labor participation which eventually leads to an increase in income per capita and economy
As we all know, gender inequality is a social issue that has been addressed over the years and has however, given rise to other issues such as misogyny, feminism, male sovereignty, female oppression and criticism, and the list goes on. Most times, especially during the Elizabethan era, before feminists began to fight for their rights as women, women were viewed as substandard when compared to men and they were classified more as possessions rather than as people. These gender biased opinions were developed under the reign of Queen Elizabeth and Shakespeare’s explicit exhibition of this fact in his plays can be traced to the circumstances at which the society was at that time. Shakespeare shared this opinion and had few female characters in his works and even when he did have them, he portrays them as either “deceivers”, for example Cleopatra in “Anthony and Cleopatra” and Cressida in “Troilus and Cressida” or better still, he just cuts off the female role in the plays. Even if it appears as though Shakespeare exhibited a form of short shrift towards women in his works, we are however in no position to judge his beliefs concerning whether or not he had a hatred for women because it might just appear so because of the occurrences in the time at which he made his works, a time where the unsympathetic treatment of women was just a customary trend. We are however, uncertain as to whether Shakespeare’s display of sexism in The Tempest is intentional or not. However, I personally think most times it is unintentional, because sometimes he presents his female characters very outstanding roles, just like Miranda.
With so much exposure to this type of media, it is easy to become desensitised to it. With America becoming numb to the violence in these advertising tactics, domestic violence is an increasing problem as brutality against women has become trivialized. Jean Kilbourne 's “‘Two Ways a Woman can get Hurt”: Advertising and Violence’ argues that violence in advertising profoundly affects people in a skewed physiological manner, leading to violence against women. Kilbourne insists that “...violent images contributes to the state of terror...” felt by women who feel victimized by men who “...objectify and are disconnected...” from the women they mistreat (431). She furthers her argument by dictating that “....turning a human being into…an object, is almost always the first step towards justifying violence against that person” (431). So much of the media that America consumes is centered on dehumanizing women into an object of male enjoyment. It is difficult to have empathy toward a material object. Because of this objectification, men feel less guilty when enacting brutality upon women. Violence becomes downplayed because it is seen everywhere - in advertising and media - and this has contributed significantly to the cases of domestic violence in America. America has become numb to violence against women in advertising, leading to an alarming increasing domestic violence in this