Gender Expectations In Advertising

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Gender expectations are expressed through advertisement and toys. They include male, female, boy, and girl roles. For men, the roles that are shown are, they do all of the hard labor, they have to remain strong and be the finical provider. The roles for women consist of cleaning and cooking, or not being as good as men are. The love my body campaign advertisement by Vitoria’s Secret teaches females of all ages to body shame themselves and each other. One gender expectations the love my body campaign advertisement teaches is that females are supposed to be tall and thin. First way the advertisement is showing how females are suppose to look is none of the women have body fat. When females of all ages see that, they are going to think that …show more content…

Next, the women that are in the picture have long legs, or are photograph to have the appearance of longer legs. Women who have long legs may not think anything about it, but when one who does not have long legs sees it, they may think about what they have to do to make their legs have the appearance of looking long. The love my body campaign advertisement is allowing females with longer legs to body shame women who may not be as tall. That also sets up women who have shorter legs think they are not good enough because of an advertisement that was created to make females love their bodies. The last way the love my body campaign advertisement shows women to be tall and thin, is all the women shown have a tiny waist. For some women, that is advertising what the perfect waist looks like. The females who …show more content…

The main way the love my body campaign advertisement is allowing men to sexualize females is because it is public. When Victoria’s Secret came out with the advertisement they did not think “how can we make this advertisement where only females can see it.” The marketers for the advertisement made sure that it would get advertise well in hope of increasing their sales. The advertisement is placed everywhere for people to see the “perfect” body, not to help to learn to love their bodies. Therefore, if the love my body campaign advertisement is public then, it was meant for everyone to see. If the advertisement was not created for that purpose, then it would have been placed where only females have access to it. With the advertisement being in public it puts the pressure on females of all ages to look like that because it is what they see everywhere. Women see the advertisement will start to body shame themselves and other women if they do not look like that. The love my body campaign advertisement makes women objects for men because it is a public advertisement for lingerie. Men will see it and want a woman like that. When men see a picture of a female dressed in just lingerie their mind will automatically start to sexualize the image. The advertisement was created to teach females to

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