Front Street Food Ethnographic Assignment

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Ethnographic Assignment 1: Music and Commerce Front Street Foods The first place I went to was called “Front Street Foods” located at the Union Station on Front Street. Front Street Foods is a wide-ranging culinary market that showcases Toronto’s best chefs, restaurants, bakers, food entrepreneurs, and the fresh edible items they create. The music I heard in the background was a remix of hit-music played by a DJ. I think this music was being played because it was a Friday night with Blue Jay’s home game. Therefore, people were very excited and welcoming the weekends with great foods on the street. The music definitely was an add-on from the atmosphere of the place. People were enjoying the beat and bass and some were even dancing on the street. The pedestrians, not only noticed the music, but the sounds and good vibes also attracted them to join the culinary market to enjoy the atmosphere. In my opinion, having a DJ that plays the excellent music in such “event/festival” is a great idea. The remix that were played certainly helped the vendors to be more profitable by attracting more consumers from the streets, and also accelerated the atmosphere to the next level. Soul Café …show more content…

The music I heard from the background were mainly K-Pop (Korean Popular Music). I think the reason why K-Pop was played because the café is located in the Korean town so their targeted customers are Koreans. Therefore, the music blended into the atmosphere very smoothly. I think most Korean customers did notice the music and some were even humming the lyrics along the song. The overall theme of the café was very cozy and gives reminiscent of back home (South Korea) with their Korean songs and Korean desserts. I think that the K-Pop music definitely improved the image of the store since the main customers were Korean. Hence, playing music that they could understand is definitely an

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