Franklins Progress Essay

Franklins progress
Year by year Franklins has done an absolute job and done a great progress. In the beginning Franklins is the second supermarket chain across the world. Between the year 1941to 1978 a huge progress can be seen and by the end of 1978 both the leaders sold about 75 stores to Dairy Farm International which is famous company in Hong Kong. The stores started getting more popular and company is starting enlarging themselves outside the region of Sydney and opened their first store in Victoria. In Queensland they open their store in 1983.
The progress goes on increasing year by year and in the year 1989, Franklins expanded their stores and open one more store in South Australia. Also in this year they contracted into the ACT, and

covers the mainland Australia as well as South Australia too. By the year 1992 to 2001 the sale is suddenly increased as the new innovative ideas are generated by Dairy Farm International. Franklins is able to open their 200th store in 1990. With the launch of Franklins Fresh in 1994 baked goods as well as meat and groceries increases the sale very rapidly. They become such a big brand that they started their first advertisement in 1998 and the slogan changes year by year according to the growth. Their journey from 2001 to 2010 varies accordingly. They sold their 86 stores to the retailer Pick 'n Pay in 2001. Ups and downs come in their path and by the end of 2015 this company is defunct.

Products and Services
Franklins offer general brands such as No Frills, First Choice and Dairy Farm. Both the products offer different services.

No frills is launched in the year 1978.

This product has completely changed the market scheme as well as shopping habits in Australia. Dry groceries and also frozen perishables are the products sold by No Frills. In the beginning, No Frills was known for its peanut butter, honey and also potato chips but as the company expands they start selling about 800 products in the form of packaged groceries. No Frills become the leader of market as they started providing money back guarantee in 2003. Services given by this brand is unbeatable. As the popularity increases by the advertisements the sale of this brand goes high. No Frills supermarkets are popular among the consumers as 20% of the products are on sale and about 80% customers started purchasing the products. This brand always sell generic as well as private labeled products only. They introduced many innovative ideas to attract the customers. They do not use various sizes to pack the products, they simply sell their products which are packed in one specific size. No Frills work upon one payment method i.e cash or debit as suited by the customer. All the shopping carts consists of coin functioning slot, to assure that all the trolleys are kept on tract after use. These services and new ideas increases a rapid sale year after year. No Frills is serving more than 900 products to their customers

currently.