Fowles Dove Campaign For Real Beauty

Americans in today’s society encounter millions of advertisements in their daily lives. Many advertisements are prone to sell towards different genders, cultures, hobbies, and much more. An United Kingdom personal care brand, Dove catches consumers’ attention with their series of commercials, “Dove Campaign for Real Beauty”. Dove “ believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.” (Dove). One of Dove’s Campaign for Real Beauty Commercial named, “Dove Real Beauty Sketches | You’re more beautiful than you think”, emphasises their brand in a six minute

As mentioned earlier, Fowles defines need to nurture as the “need to take care” unprotected and vague individuals. Dove achieves this by conducting the experiment with an forensic composite artist draw several portraits with different visual observations. While the artist, Zamora sketches each woman based on their own self perception, he mentions, “The women are really critical about moles, scars, or things like that. And yet they are just describing a normal, beautiful person.” By saying, “critical about moles…” artist Zamora notices most women tend to focus on their imperfections instead they forget about their general looks. While most women focus on their own imperfections yet the stranger doesn’t notice any of the imperfection on the face. The portraits with the stranger’s observations tend to have a brighter image of each women. Most women focus on their imperfections because they feel unprotected and are not confident enough with their appearances. The sense of feeling unprotected links to Fowles’s need to nurture because with no protection, one tends to feel discomfort by being themselves. Choosing unconfident women as the test subjects of the commercial creates sympathy by the

The powerful comments on how the women finally understand how the world sees them differently compared to how they see themselves give them confidence. Fowles’s definition for need to achieve is to “energize people” and cause them to “strive in their lives”. After a woman looks at her pictures, she says, “I have come a long a way on how I see myself, but I think I have some way to go”. By stating this phrase, it shows how the woman understands how critical it is to love herself. How the woman sees herself is so different on how others see her. She describes herself as a weak and sad person, on the other hand, the stranger describes her as a happier and a delightful person. This allows her to continue on to achieve her goals and to learn to love herself. At the end of the commercial, another woman says, “Our self - perception are generally kind of harsh and on becoming that’s not how the world sees us, we spend a lot of time as women analyzing and trying to fix the things that are aren’t quite like and we should spend more time in appreciating on things that we do like.” This phrase connects to Fowles’s need to achieve because the speaker of this quote understands how women in society are busy fixing imperfections on their appearance. Yet, they should start appreciating on things that they actually like and have on their appearances. These strong