Foucault And Power

. A contemporary or modern family from a folk philosophical perspective can be seen as any family that consists of any structures that differ from a stereotypical and traditional family. This ideal of a traditional family can be linked and seen as a form of a patriarchal institution in which the structure consists of a male father, a female mother, and children. The mother in this foundation is seen as subservient to the father and the children to their parents. Hartmann describes the heroic age and Greeks’ differing beliefs in society compared to her life at home to her husband. In society, women are more respected “than in the period of civilization, but to her husband she is after all nothing but the mother of his legitimate children and

Foucault uses the expression ‘power/knowledge’ to indicate that through accepted forms of knowledge, understanding and ‘truth’ scientifically, power is constituted. Power is what makes us what we are as human beings on a diverse level. Foucault sees that power is not just a negative, coercive, or repressive act that forces us to “conform” but it can be a necessary and productive force that is positive in society. Foucault’s ideas of power in society points to many of the ways that norms of society can be so embedded in us beyond perception and this causes us to discipline ourselves even without thinking of the wilful intimidation from

In the article, Why Super Bowl Advertisers Are OK That the Commercials Don’t Boost Sales, by Wolff-Mann in 2016 it is shown through studies that companies are okay that these advertisements during the Super Bowl don’t automatically start selling products. However, these advertisements can boost product awareness among customers- which to companies matters the most. The article explains that, “In 2014, Ad Age reported that communications firm Communicus found that 60% of Super Bowl ads didn’t boost purchases—or even intent to purchase—though it did increase “brand awareness.””. There are viewers that tune into the Super Bowl game every year simply because of the commercials and how well known they are to bring light to the game even if you aren’t rooting for one team in particular. The simple fact of companies knowing that there are millions of people that will be watching their commercial has already increased brand awareness before it even hits the television. The idea of disciplinary power applied to this article shows that the focus and laughable parts that come with Super Bowl commercials mark a spot in every viewer’s brain. These companies are paying 5 million dollars to put their ad on television during the Super Bowl to increase their awareness to customers. When customers see the ad