Foot Locker is a worldwide specialist retailer for sports apparel and athletic shoes. Founded by Frank Winfred Woolworth. The geographic segmentation of this company is global, there are stores located all across the globe. This company owns more than 3,400 stores within 23 countries and has been in business for more than 100 years. According to Foot Locker, Inc. (2014) “The company operates 3,473 athletic stores under various brand names, including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction and SIX:02. Foot Locker has presence in 23 countries (Foot Locker, Inc., 2014).” There are stores located in many malls and outlets. Foot Lockers’ are found in almost every state in America. Therefore, based off the retailer’s …show more content…
increase in sales, from back to school; there are stores near communities where there are many school age children. The company is one of the most profitable retailer’s amongst its competitors.
Foot Locker’s are known for setting the trends for the urban world, males and females. The store is popular with the young demographics. Owning stores that also cater to women and children store’s like: Kids Foot Lockers’ and Lady Foot Lockers’ along with six other stores that provide a wide-variety of the latest and stylish trends and is known for specializing in name brand shoes and apparel for the entire family. There are more than 40,000 employees at this establishment. The majority of those employees are young adults. Therefore, the company’s behavioral targets its audience by employing mostly younger people to lure their highest volume of customers, which is males ages …show more content…
10-35. The psychographics of the retail store is to target young people that would purchases their products at their prices, because most shoes are affordable for consumers. According to Elaine Low, (2015) “Teens could help boost Q3 results. Retail Metrics' Ken Perkins said August store checks have pegged Foot Locker as "one of the busiest locations in the mall this back-to-school season (Elaine, 2015).” Brands and products other than Nike and Reebok are popular, brands like Air Jordan, people are willing to stand in long lines and camp out at the stores to purchase these tennis shoes. They are limited in low in quantity and there is no guarantee that all customers will get an opportunity to purchase the legendary basketball star Michael Jordan’s shoe. This is a must have shoe for the younger population. Nowadays, people are more computers and technology salvage, looking in a traditional magazine is not the norm for today’s modern society.
They advertise and connect with consumers through commercials on television, social media even when using their using mobile devices. Using the Internet to place orders on Footlocker.com and other owned stores, like Eastbay. They post free ads on social media sites like Facebook, Instagram, and Twitter, to give away coupon codes and to promote and advertise there newly released stylish brands. According to Christopher Heine, (2015) “Customize Your Own" posted by sportswear company Foot Locker on Instagram, an online mobile photo-sharing social networking service owned by social media company Facebook, which received 28,000 likes and comments from Instagram users since January 29, 2015. It presents the views of marketing consultant David Deal on Instagram. It informs that the Instagram's video encouraged views to go to the company's store to purchase a T-shirt. (Heine, 2015).” Foot Locker uses this as a tool to keep up with trends and by getting feedback on their footwear and apparel. This will help give the company some insight on how well the consumers like or dislike the new
styles. This multi-billion dollar global empire has been leading the sporting apparel industry. Therefore, the height of its success is based on some criteria’s such as: demographics, geographic, behavioral targeting, and psychographic targets. A masterminded marketing team is a chief component for sales and businesses. Furthermore, they are the individuals that help determines the degree of success and prosperity are accomplished. This has to take place in order for this company to obtain and maintain its levels of success. Every strategy is taken into consideration when building an empire. It is important to know your customers, so that customer service and convenience are the first priorities. Without customers there will be no businesses. SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS • Started out as a small company and grew to become one of the largest apparel and footwear retailers. • Increased the number of stores and employees. • They became global. • Widely tradable company. • Strong management and business relationships. • Strong marketing team. • Highly respected in retail. • Customers are not guaranteed products after standing in long lines. • Limited supply in Air Jordan’s. • Caters more to younger demographics more so than the older demographics. • Lack of customer services because customers will shop with retailers competitors. • More advertisement. • Increased Staff turnover because of the age group hired. • Increase sales from online shoppers by introducing e-commerce set-up. • Introduce valuable products to enhance market share. • Join hands with other stores to increase sales. • Change in trends. • Government regulations. • Substitute products. • More competition. • Competitors are able to obtain the same amount of inventory. Reference Foot Locker, Inc. (2014). Foot Locker, Inc. Market Line Company Profile, 1-28. Heine, C. (2015). Should Instagram Let Brands Target Users Based on Location?. Adweek, 1. ELAINE, L. (2015, August 24). Foot Locker Sees Women's Lift From Nike Rival Under Armour. Investors Business Daily. p. A01.
Foot locker, Inc. is an American sportswear and footwear retailer that operates in about 20 countries worldwide. Foot Locker, once formerly known as Venator Group, Inc., is the successor corporation to the F.W. Woolworth Company. Foot Locker operates a series of athletic footwear retail outlets such as Kids Foot Locker, Lady Foot Locker, Champs Sports, Foot Action USA, Eastbay, and footLocker.com. Foot Locker is traded on the NYSE under the ticker symbol FL and according to the SEC had 3,921 mall-based stores worldwide. Between 1963 and the 1980s the corporation diversified its portfolio of specialty shops. F.W. Woolworth Company purchased Kinney Shoe Corporation and operated it as a subsidiary; Kinney later branched into specialty shoe stores, including Styles, Susie Casuals, and Foot Locker. The company’s aggressive strategy was if a particul...
The closure of Finish Line sportwear stores, reasons and outcome Finish Line is a regional sportswear retailer in the United States. A few of the significant peers of the firm are Dick’s Sporting Goods and Foot Locker. In the past 5 years, the revenue of Finish Line, Foot Locker and Dick’s Sporting Goods increased at a CAGR of 8.4%, 7.1% and 8.7% respectively as shown in the graph below. Source: Televisory’s Research. Revenue growth was due to an increase in Finish Line stores.
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
Sneakers are one of the many things we wear day to day. You’ve most likely gone to the mall or a local store to buy a pair. If you’ve never bought a pair of sneakers from Foot Locker, then stop what you’re doing and go get yourself a pair right now! Foot Locker only sells what's best out there in the market, if a pair of sneakers is Foot Locker approved then you won't even have to hesitate about getting them. Not only will you be satisfied with the shoes you buy but Foot Locker is always supplied with the latest athletic clothing. Foot Locker was founded in 1879. This company is one of the many on the NYSE (New York Stock Exchange). The headquarters of the store is located in New York City, New York. This company is one of the most successful athletic sportswear and sneaker retailer in the world. Throughout North America, New Zealand, Europe, and Australia this company operates about 3,335 athletic retail stores under the brand names of: Footaction, Lady’s Foot Locker, Kids Foot Locker, Foot Locker, Champs Sports, The Locker Room, and SIX:02. Foot Locker focuses on their customers too, its more then just the money they make, and getting the good quality shoe, equipment, or apparel to you, they also give away scholarships. On the stores website (www.footlocker-inc.com) after you click the “About Us” section a banner appears. The banner talks about how they give away 20 of their $20,000 scholarships. The chance to apply only comes from October 2nd- December 19th, The following are the rules and what you need according to the Foot Locker website, “ The applicant must:
Executive Summary Introduction Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, was considering buying shares in the fund she manages, the NorthPoint Large-Cap Fund, with an emphasis on value investing. Ford held an analysts’ meeting to disclose its fiscal-year 2001 results and, most importantly, to communicate a strategy for revitalizing the company. Nike has maintained revenue of about $9 billion since 1997. However, its net income had fallen from almost $800 million to $580 million. Moreover, Nike’s market share in U.S. athletic shoes has fallen from 48% in 1997 to 42% in 2000.
During a trip to Japan, they found a great athletic shoe with a new design
Brand identity is about story telling. Using the latest content that has been published, compromising the five best images that reflect the profile of the brand, a consumer-photo-storyboard can be developed to: Describe the profile of the brand; Identify the main communication and publicity themes; and Critically assess the integrated modes of communication with consumers, including limitations and negative content.
1. Is the international market arena in which your athletic footwear company competes characterized by multicountry competition or global competition? Explain why.
In addition, Nike is a worldwide known company and it is among the top empires just as Adidas and Puma. It has more than 900 factories which are located in an estimated 50 countries, they also have more than 660 000 workers which most of them are women. However, although they have a lot of factories around the world, their main manufacture factories are located in China, Indonesia, and Vietnam which are basically countries with the most minimum salaries rate given to the workers. Nike chooses these locations for their production of their merchandise because of the cheap ...
American Eagle Outfitters is a fairly new company but they are doing extremely well because they have a clear grasp of who their target market is. They posses a fresh new hip look with great quality clothing at a reasonable price for consumers (http://www.prism.gatech.edu/~gte201w/aeostrat.html). This is one of the main reasons why teenagers and young adults are so attracted to the company. American Eagle is aiming to appeal not only to the targeted 20 year old but also consumers between the ages of 16 and 34 years old. This will widen the gap between their major competitors because they are trying to appeal to more segments than just one. American Eagle seeks to be assessable, fashion orientated, and has a strong value proposition, which has allowed the company to thrive and take shares from competitors over the past five years. Not only is their clothing line very comfortable, bold and fresh, the store layout and atmosphere is also major key factors in American Eagle’s success over the recent years. AE also has a strong competitive advantage because of their short lead times and their ability to position themselves in high-visibility, high-profile locations in key markets. American Eagle’s cycle time is about five months from design to delivery, versus about nine months for The Gap and six months for Abercrombie. AEOS minimizes lead times by maintaining sourcing relationships with a few key manufacturers and producing much of the merchandise in North America, versus 9% for The Gap and a minimal amount for Abercrombie. AEOS has the ability to quick-source some of its simpler product categories in order to react quickly to sales trends. (http...
With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week, implementing proper ventilation systems to filter out toxic fumes, increase worker access to protective equipment, and increase the capacity of medical facilities and medical staff for their workers.
Main drivers for US profitability has been within women shoes, broken down in sub categories of casual (17%), dress (13%), and athletic (10%) shoes, composing roughly a 40% demand of the market. However, domestically men’s athletic shoes represent 20% of the market and show signs of increase, globally men’s athletic shoes make up 30% of the market. This increase in sales within the athletic sub-category can be lead by the increase in demand for shoes that allow easy, fast movement. Studies show that ages within 18 and 45 in the U.S. have increased physical fitness by 17% since 2006. According to the Outdoor Industry Association, outdoor footwear grew...
Payless ShoeSource was founded in Topeka, Kansas in 1956 by two brothers, Shaol and Louis Pozez; which was first owned by Collective Brands Inc. Payless ShoeSource has a global network of stores that all operate under ‘Collective Brands Inc.’ as franchisees. Today, Payless helps millions of consumers through its strong network of global stores in all of the United States, Puerto Rico, Central America, the U.S Virgin Islands, Saipan, and Guam. The corporation has also begun to put its efforts towards the Eastern Hemisphere through franchising. There ...
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)