Finsix Case Study

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FINsix – Dart
Description of Product
FINsix is an innovative brand with an innovative product line. The company was founded in Massachusetts in 2010 under the name of OnChip Power by four MIT graduate students with a focus to create a device that would eliminate the bulky chargers and provide a small device to charge all your electronics. Since its foundation, FINsix has been able to get in the public eye through their Kickstarter campaign, which the company launched to help raise $200,000 for the production of their small device charger known as the Dart. The company was able to meet its goal within 24 hours of the campaign and since then has raised about $6 million and benefitted from backers, such as Venrock and Sweetwater Energy. This opportunity has enabled FINsix to gain an intellectual advantage as well as a technological edge over the rest of the market and current and future competitors.
FINsix is in the business of developing, producing, and marketing their own brand of laptop chargers which are powerful, compact, sleet, lightweight, affordable, and most importantly, convenient. The FINsix Dart specifically is a compact device that uses a much higher frequency and is more efficient than standard charger. This charger also provides a USB port that allows a user to charge their phone or any other small device.
FINsix began its mission to reconsider a user’s typical laptop adapter to achieve the remarkable. The FINsix Dart is an innovation that delivers the most value in the laptop charger industry at an affordable price and is an accessory for an individual who can feel more comfortable while traveling or when using it for corporate needs.
Product Quality Strategy
Naturally, this technology lends itself very well to t...

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...ring its product to and giving a new-found idea of technology to millions. This is what the founders of the Dart had in mind when they were creating this special device. With their marketing plan this emphasizes it very precisely and will lead to the necessary acceptance of this new technology advancement.
FINsix has done a great job marketing their first product, the Dart, using their VHF power to the public. They were very smart by implementing the Kickstarter campaign to their marketing strategy; however as a recommendation they should advertise more to the general public because although many tech savvy consumers are becoming familiar with the product, there are a lot of people who are still unfamiliar with them and this product. With more advertising, this will drive an increased public knowledge of their product and can help increase long-term profitability.

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