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Advertising objectives of mcdonald's
Obesity and fast food industry essay
Obesity and fast food industry essay
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Super-Size Me Super-Size Me is a 2004 documentary by Morgan Spurlock. He is an American independent filmmaker. This documentary explores the fast food industry’s influence on our nation. America has become the fattest nation in the world. Mississippi is the fattest state in the nation. Obesity is a national epidemic. Almost over a million Americans are either overweight or obese. About 60% of them are adults. Since 1980, the total number of children that are obese has doubled. Obesity is now second to smoking as a major cause of preventable death in America. There are over 400,000 preventable illnesses related to obesity every year. Weight gain and being overweight or obese causes a numerous number of health problems. Hypertension, coronary …show more content…
He attempts a month long diet consisting of just McDonald’s menu items. This will show the effects of fast food on a person’s health. In a thirty- day period he must eat 3 full and complete meals each day. He must eat at least one available item on the menu at least once during the experiment and supersize that meal if cashier recommends it. In order for the experiment to work he limits his physical activity to no more than 5000 steps per day. This helps to closely approximate the activity of a regular American. During his experiment he met up with a few doctors. A cardiologist, gastroenterologist, and a general practitioner. He also met up with a nutritionist and a personal trainer. Throughout the experiment he experienced weight gain, depression, lethargy, and a decreased sex drive. He gained 4.2 pounds, his liver turned to fat, his cholesterol shot up 65 points, and he almost doubled his risk of contrary heart disease. The film concludes that after the films first and original release, McDonald’s discounted the Super-Size menu and began to advertise healthier items such as …show more content…
I’m actually glad that I watched this video because I recently just stopped eating McDonald’s a little over a year ago. With me creating a fitness plan and wanting to stay healthy and toned, McDonald’s will not help me accomplish that goal. My BMI is currently in category 3 which is acceptable. Morgan Spurlock ate McDonald’s for thirty days and he was a french-fry away from having contrary heart disease. America spends billions of dollars trying to prevent obesity and McDonald’s spends billions of dollars on advertising their unhealthy foods. Even though they are trying to advertise healthy foods such as salads, their premium salads have 51 grams of fat and more calories than a Big Mac. Detroit is now one of the fattest cities in America. I think to decrease the rate of obesity and overweight people in America it starts at home and a person willing and wanting to keep their selves
Fast food, while a quick alternative to cooking, has always been known to be less healthy than traditional preparations, but the extent of its health benefits or detriments was not known until a lawsuit came out which inspired documentarian Morgan Spurlock to engage in a 30 day experiment. The resultant documentary specifically targeted McDonald’s, the largest fast food chain in the world, which also happens to be a major recipient of lawsuits linking obesity and their food. Spurlock endeavored to spend a thirty day period eating nothing but food that came from the golden arches, with the rules that he would supersize only when asked, and every time he was asked, and that he would have everything from the menu at least once. In the 2004 film Super Size Me, Morgan Spurlock explores the concept that McDonald’s contributes to the nation’s obesity problem through the utilization of statistics and scientific evidence as a logical appeal, comedy and repulsive qualities as an emotional appeal, and s...
When people consume supersized fast food meals, is the food to blame when they themselves become supersized? Morgan Spurlock takes on the challenge of eating only McDonald's every day, three times a day, for thirty days straight to see how these meals affects the physique and general health of a human body. The Film Supersize Me uses logos, pathos, and ethos to effectively persuade the audience that eating fast foods, namely McDonald's, has horrible side effects.
America has always been about being the biggest nation: the biggest houses, the biggest cars, biggest cities and unfortunately the biggest bodies. There is no doubt that fast food is causing major health problems for many Americans today. In his documentary, Super Size Me, released in 2004 Morgan Spurlock decides to eat only food from McDonald’s for thirty days to see how it would affect his health. Spurlock starts out healthier than the average man for his age. Throughout the film, we can see that his health gradually degenerates and reaches a critical point, before his thirty days are over. Super Size Me is very persuasive in showing the negative effect in fast food restaurants by using logos, pathos, and ethos.
The United States of America has long been considered a “big nation”, whether is has the biggest cities, houses, and on a negative note, biggest people. In 2003, Morgan Spurlock, a healthy-bodied film director, set on a quest to show America the detrimental effects of the fast food industry and raise awareness on the controversial issue. He produced the documentary “Supersize Me”, where McDonald’s meals were consumed for every meal of the day for thirty days. His film was released to movie theatres so that people could understand the devastating effects of McDonald’s on his body in a very short time span. At the end of his experiment, Morgan gained twenty-five pounds, developed a thirteen percent body mass increase, cholesterol skyrocketed immensely, and fat accumulation in his liver rose to. He became depressed and he only felt happy and in no pain when he was eating the fast food. By using ethos, logos, and pathos, “Supersize Me” became one of the most watched documentaries in the United States. Without these appeals, this documentary would not have developed the effect that it did.
While the film Super Size Me by Morgan Spurlock replicates the eating habits of what he believes are “average” americans, Fat Head by Tom Naughton on the other hand dives in deeper into the physiology behind the ingestion of food and replicates a more believable eating habit of an average American. Both films try to teach people about nutrition and change issues about either the government or companies such as McDonald’s, however one film proves to be more accurate and honest out of the both films. Fat Head not only disproves Morgan Spurlock’s film, but also shows how the government has been lying to all the American consumers the whole time by showing what professionals know about nutrition and showing facts to support his claims.
Super Size Me begins with Director and actor Morgan Spurlock being 32 years of age at the time of filming in 2003. Spurlock is recorded as being physically above average, which is attested to by several doctors as well as a nutritionist and a personal trainer. He asks these professional to track his health and wellness during the “McDiet”. Spurlock’s McDiet is a test where he will eat only food from McDonald’s for thirty days to see how it would affect his health. Throughout the filming of Super Size Me, Spurlock’s health g steadily degenerates until it eventually reaches a state of critical danger for himself, even before the experimental thirty days have concluded. While Spurlock is testing his McDiet, he also investigates further into particular
In the documentary “Supersize Me” by Morgan Spurlock, America’s obesity issue was exposed and pinpointed at one of the giant contributor and fast food marketer “McDonald's”. Throughout the documentary, many rhetorical devices were utilized to provide reasons as to how America’s obesity issue is dangerous and how Mcdonald's and major food companies contribute to this disaster in the American society. Drastic continuance of unhealthy eating habits on top of an increasingly growing population calls for an alarm to everyone. He then stresses the dangers of obesity and addresses the issue’s cause. Morgan creates a strong visual and effective argument that eating fast food is the key reason to America’s obesity issue.
Morgan Spurlock decided to make this documentary to investigate the fast food companies, and the effects of certain fast food chains products, particularly McDonalds, on the health of society. This Documentary explores the United States growing epidemic of obesity and diabetes as well. Morgan decides to eat nothing but McDonald's food for thirty days. He must eat one of everything on the menu at least once, and when asked to super size his meal he must do so. Another stipulation of Morgan's experiment is that he can only take 5,000 steps a day to replicate the exercise that most average Americans get on a daily basis. He must also eat three meals a day, no exceptions and if McDonalds doesn't serve it Morgan can't eat it.
McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's themselves.
... the health risks that are caused from eating McDonald's and other fast food, Spurlock incorporates many visual and textual pieces into this documentary. This includes documenting his personal life throughout the experiment and his final health analysis graph from the start to the end. He also includes many instances of evidence to help support his argument. He includes his own personal experience, the experience from other individuals, and expert testimonies. By including all of this, Spurlock was able to justify his reasoning towards criticizing the fast food restaurants for their role in the obesity epidemic. The techniques used by Morgan Spurlock is very effective in detailing the causes and effects of obesity in order to make people more aware of the situation.
Unfortunately, the observation is in error because the graphic is located in the Business section of Time Magazine, not the Health section. After reviewing the visual meticulously, the drawing proves to represent an issue that is not quite as literal as it may seem. The obviously struggling Ronald McDonald depicted in the cartoon is making an honest attempt to lose his weight, but he seems to have no real chance. It seems the harm is done for McDonald's; and regardless of its efforts, McDonald's can not catch up to its growing competition.
Director Morgan Spurlock was present all throughout the documentary Super Size Me (Morgan Spurlock, 2004.) Morgan Spurlock was the centerpiece to this puzzle of a documentary. Morgan Spurlock was included in almost every scene. The film focused on the body's reaction to consuming nothing but Mcdonald's for 30 days, and the director was involved in the whole experiment. There is no star bigger than the director in this mid 2000’s documentary, other recurring characters include his girlfriend (Alex Jamieson) and the doctors that helped him along the way. The way Morgan Spurlock conducts this documentary is very interesting, he was involved in mostly everything hands on. He interviewed people, asked doctors for questions,
The overall rate of obesity for children comes in at 17 percent, or about 12.5 million obese children in America today (Doheny 1). The number of children who are obese is growing at a fast rate. Most cases of childhood obesity are caused by eating too much and exercising too little. Extra weight puts children at a risk of serious health problems; such as, diabetes, heart disease, and asthma (Smith 1). Although obesity can be prevented, it has become a growing problem among children due to several factors that lead to health problems.
Strom, S. (2011, June 26). McDonalds€™s Alters Happy Meals and Shrinks Fries. The New York Times. Retrieved from http://prescriptions.blogs.nytimes.com/2011/07/26/mcdonalds-alters-happy-meals-shrinks-fries/
McDonald’s, one of America’s fastest growing fast food restaurants, has made more than its share of money within the last twenty years serving more than 46 million people daily. They have twice as many restaurants as Burger King and more restaurants than KFC, Wendy’s, and Taco Bell Combined. Often children have the dream of eating fast food for every meal of every day. Well, Morgan Spurlock took the challenge to see how dangerous it would be to eat McDonalds for every meal. He also took the challenge in response to a lawsuit against McDonalds by a family whose children became obese by the contents of its meals. Directed and starring Morgan Spurlock, who is married to a vegan chef and a healthy man for his age, Super-Size Me is a film that followed Spurlock for 31 days as he follows certain rules set by a series of physicians. He was only allowed to meals off the McDonalds menu including water. Also, he couldn’t exercise but had to walk the same amount of steps as the average American. Filmed all over the United States, Super-Size Me was made to inform the public on the manufactured foods they consume daily. The film also raises awareness on the dangers of what manufactured foods do to the body. Super-Size Me showed how one of the most popular fast food restaurants around today may be leading future generations to severe health problems.