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The effect of advertising weight on people
Effects of advertising on childhood obesity
Obesity is growing around the world
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Recommended: The effect of advertising weight on people
If you were just at home watching your television you most like saw an advertisement that made you hungry or at least tried to do so. Fast food advertisers are becoming enemies to society by creating such poor eating habits because of what they advertise. A question a lot of us as ourselves is: Should fast food advertising be banned? Fast food advertising can be a very controversial subject and everyone views the issue differently. Fast food advertising has become more popular over the years and a lot of money is being spent on this kind of advertising alone. I, like many others believe that food advertising should and needs to be banned. Over recent years the number of people suffering from obesity has increased significantly. Advertisers …show more content…
Advertisers always use a well-liked character from a movie to catch children’s attention and get them to crave that food. What is sad about it is that the foods are always really bad and unhealthy. The article states that “Parents have a particularly tough time saying no because spots frequently feature beloved TV and movie characters like Scooby-Doo”(McConnel 1). I can see why it is so hard for parents after reading this article. Advertisers use the characters as a way to kind of get the children to trust them and then they are automatically hooked and want the product. According to a parent “It is not that the parents aren’t interested in feeding their child well” she opines. “It is just too hard” (McConnel 1). The parent wants the federal government to set nutrition standards for the kinds of food that can and cannot be marketed to children (1). She states that little things like not placing candy and unhealthy food at a child’s eye level could help a lot …show more content…
There are others who disagree with people like myself and don’t believe that food advertising should be banned. When the AAP, CSPI and other companies bashed food advertisers and recommended a ban on TV food ads others obviously had something to say about the issue. According to the article “AAP urges ban of TV food ads for children” the author states that “GMA and others dismissed CSPI’s suggestion in as early as June” (par.2) they said “It was a rehash of the same arguments made by the same people” (par.2). The FTC said that the AAP’s recommendation goes too far and it isn’t necessary for food advertising to be banned. I believe it is ridiculous for the FTC to say that these recommendations are going too far and are unnecessary. You never go beyond when you make recommendations that can only benefit our society and that’s what I believe these companies were doing. There are overwhelming statistics that prove the point that I am in favor of. According to Bill McConnel “Today 15% of children age 6 and older are overweight, more than double the proportion two decades ago” (1). These stats have only increased since the rise of advertisers targeting a large percentage of young people. Even worse now more than ever conditions that were once limited to adults are now hitting today’s
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good
...oft drinks, or candy. Parents like me trying to give their children a healthy example are overwhelmed just as the 5-a-Day campaign?s $2 Million advertising media budget is overwhelmed by McDonald?s $1.4 Billion media budget. Morgan Spurlock jokingly suggests fighting fast food?s impact on his child by punching the child in the face every time they pass a fast food restaurant to attach a negative association to fast food. Instead I plan to show Super Size Me to my child when he is old enough to understand it, as should all responsible parents.
Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. “Research shows that food and beverage product placements in movies may be a potent source of advertising to children.” Hood Center of Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html)
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
...ance, there needs to be organizations that limit food advertising; just as was done with cigarettes. Even though it is evident that fast-food companies are winning the marketing battle, their success depends solely on their returning customers. Should people stop eating the tempting fast food, and start making time in their day for exercise, not only would fast food companies suffer greatly, but we might have a chance to veer away from our heavy fates. Most importantly, media productions that educate people on the truths of the fast food industry should continue to focus on the risks and consequences of obesity, particularly on groups most susceptible to targeting from fast-food companies? marketing campaigns: minorities and children. With increased education and a pro-active stance on regular exercise, people can start to reverse the trend of obesity in America.
Advertising for fast food disproportionately targets children, obesity rates are going up, there are labs dedicated to creating food flavors, and the cleanliness of the restaurants where the food itself is served is questionable. The negative impacts the fast food industry has on the world have their roots in biology. The taste of the food is engineered to appeal to our taste buds, and after the access to fast food increased, our bodies began to crave it. Clearly, the fast food industry must undergo significant change to ensure its impact on the world is a positive one. It’s imperative that this change must be made within the near future, should the mass consumption of unsanitary food be prevented, and ensure that cheap food is somewhat
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
Termini, Roseann B., Thomas A. Roberto, and Shelby G. Hostetter. "Food Advertising and Childhood Obesity: A Call to Action for Proactive Solutions." ERIC. N.p., 2012. Web. 22 Apr. 2014.
It is the parent’s choice if they want to but the product. “There are no true legal grounds to support it, and honestly, everyone has a right to choose. Eating junk food is a life choice and should not be ashamed. It’s also a double edged sword to put forth a ban on ads and could hurt the industry.”(Should junk food) There is no good reason to ban junk food and fast food ads. “Junk food ads should not be banned during children’s programming because it’s the parents who should regulate what their kids eat or watch, not the companies.”(Should junk food) It is also not the company’s responsibility to keep the kids healthy but it i...
It is said that fast food advertising is linked to rising childhood and teen obesity. The childhood obesity epidemic is a serious public health problem that increases morbidity, morality, and has substantial long-term economic and social costs (opposing viewpoints). Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed (opposing viewpoints). U.S. Surgeon General Richard Carmona said, “obesity is the fastest-growing cause of illness and death in the United States.” When I read this I was shocked. This is something that can change, but its up to ourselves to make that commitment. No one else has the power to do so but us. Did you know that treating obesity-related problems cost Americans $117 billion annually, that’s $420 per person (CQ Researcher).
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
A man on the point of death is shown lying on a bed, Aids has taken
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.