Fast-Food Advertising Causes Obesity

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There has been a long term concern that youth or children who eat from fast food restaurants have a big risk for becoming overweight. Some research shows that "greater familiarity with fast food advertising on television is associated with obesity in young people" (Pediatric Academic Societies parag.1). It is known that these children and adolescents are being extremely exposed to fast food advertising including the internet, social media, and particularly on television. The marketer and owners of these fast food restaurants use many techniques to attract children and help cause childhood obesity. Not only are they mainly targeting children but also they target low

income families and helping cause obesity in their income groups, with their low prices and dollar menus these families are vulnerable to their advertisements. They also falsely advertise their food healthy products to try and convince their target market that their food is healthy and inexpensive. Fast food advertising has caused obesity in the U.S.

Fast food advertising has caused childhood obesity by targeting children. Richard Feloni argues that "American children see over a thousand fast food commercials on television every year" (parag.1). He further explains how fast food restaurants like McDonalds targets mainly children by having hundreds of advertisements mainly targeting children every year. Children convince their parents to take them to the places advertised, the parents take them to keep their children happy. The children end up enjoying these unhealthy foods causing health issues because these additives causes obesity, diabetes and even brain damage. Amy M. Bernhardt emphasizes that 79% of 25,000 fast food advertisements aired on just four channel...

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