Fast Fashion In The Fashion Industry

Fast fashion has been a main reassurance in the fashion industry. Cute but cheap garments and bad quality clothing is popular amongst people in the world. Negative feelings has been shown for this plenty of times by the youth, adults and workers by protest. The slow fashion movement has been on a rise for years and has made a name for itself in the fashion industry while discouraging other fast fashion brands. Somehow, fast fashion still thrives and is supported by many people. The sources that were seeked for this explanation all supported fast fashion. The authors shows true facts that answers the question of ‘Why is fast fashion still thriving, even with the consequences that comes with it?’. All of the articles presented approaches the

They produced a clothing brand with Lily Pulitzer that carried all of the correct elements to be successful. One thing that went wrong was that the brand sold out in an hour and were not able to restock. Money was wasted for the company. This is where fast production comes into play because it would prevent this from happening. Rosenblum then concluded that fast fashion will not go away because of the changes that is demands in the apparel industry. The brand consisted every element of fast fashion to be successful except for potential demand which caused it to

She explains that one way that the brand keeps supporters is by creating sustainable collections and recycling their garments. In 2013, H&M also teamed up with a nature company to educate farmers on how to grow cotton in a way that’s beneficial to the economy. Clothing was also recycled (1,100 garments) and used to create new ones in certain collections. She also mentions that H&M was the first fast fashion brand to sign a commitment to start a safe garment industry in Bangladesh, one of the most used places for factory work. Back in 2013, they launched a Conscious collection that had been created in way to help the environment and was more sustainable than their