Fashion Industry And Young Women's Body Image Concerns

Fashion industry’s Effects on Young Women's Body Image Concerns

Women are becoming increasingly more frightened of gaining body weight rather than more serious events such as, world war, or losing a family member. Women are bombarded with an endless torrent of fashion media and societal pressures associated with their physique and physical appearance. The fashion world's obsession towards skinny women clearly pressures teenage girls to become skinny. Every year, millions of girls are hurting themselves by trying to be carbon copies of these fake standards of ideal figure presented by the fashion industry. Through TV shows, commercials, magazines or any form of advertising, fashion industry enforces a certain body type which women rival. The

These industries are conveying a concealed message through these adverse images of body that all women necessarily be skinner or more muscular from some particular region of the body. this type of widely spread portrayal of women’s body image have emotional impacts of almost all ages of women, and can also have harmful effects on the mental and physical health of females. Moreover, in this modern era of technology fashion industries are portraying some images of women’s body by using sexual stereotypes, encouraging thinness, and promoting unnecessary products that affecting women negatively. Particularly, all these stereotypical images that are influenced by media are distressing women’s self-esteem, self-satisfaction, and self-confidence. During this modern period of technology, where the craze of media is at its peak; it is practically impossible to ignore the sexually stereotypic images of slim, beautiful, perfectly hot bodies of women. Moreover, almost every single page of all fashion magazines is covered with commercials that presents a creature particularly women with the perfect body, a slim figure, a blissful look, and well-groomed or stylish outfits. In most of the magazine commercials, publishers try to present fake models as realistic representations of ideal women for customers. According to a documentary film, “Killing Us Softly 4 (2010)”, in which the author Jean Kilbourne discussed the negative image of women in media. In this film Kilbourne exposed the way women bodies are inspected, symbolized, portrayed and scoffed in commercials. She also explained her argument to the spectators in a satirical way by adding some humor in great criticism through the numerous pictures collected by her. Kilbourne stated, “Ads