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Purpose of sneakers
Nike brief history
Michael Jordan success essay
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What's on your feet? Is it Nike, Adidas, or Jordan? Well those are just some of the popular sneakers most people wear, either to play sports, go to the gym, or casually wear them on a date, but would you ever buy a sneaker just for collection purposes? For some people, collecting sneakers is a full time hobby and job especially if it's shoes by Michael Jordan, who is arguably the best athlete to ever play basketball in the NBA. With six NBA championship wins with The Chicago Bulls, Michael Jordan has made a name for himself. With one sneaker to another being a part of Michael Jordan’s career highlight, fans from all ages were drawn more and more to these sneakers. The “Jordan” brand has become a huge success in the sneaker industry, so
He created the shoes called?Air Jordan? and created a line of shoes called Jordan? which made him very famous. Nike?s profits upped 20% through 1984-1986 helping them to be the dominant shoe company in America (? The Best Frequent Flyer?). In 2007 his brand of shoes are still making money in stores everywhere around the U.S. Nike sold more Air Jordan?s than any basketball shoe ever made (?
...er Jason Taylor “Team Jordan is something I wanted to do my whole career. Michael exemplifies everything that I think an athlete should be. The desire the competitiveness, everything about the man says winner and that’s what I’m about.” The hard work and desire Jordan put forth in order to achieve his dreams is well documented, and he has used this as the main focus in advertising his clothing line. By using other sports superstars who have achieved great things, he has been able to capture the attention of the sporting world. Once you put on the shoes and the clothing, you will begin to expect great things out of yourself. These goals come only after dedication and effort. Showing the work ethic of other great athletes and the thoughts that motivate them, Jumpan23 has successfully captured the idea of its clothing line. One has to look no further than the miniature symbol of a man flying through the air in order to imagine the possibilities and see what makes this advertisement so appealing.
Michael continued his Jordan line in 23 different designs. It was after the Air Jordan XIV, that Michael was not playing basketball anymore; designer Tinker Hatfield was now designing shoes for looks and not for playing basketball. Even today, Air Jordans are still rising and still creating a lot of talk as they did in 1984. Many great basketball players have worn Air Jordans, and are following the steps of Michael’s path to luxury. Jordan has proven every critic that doubted the prospering of his shoe line, wrong and continues to do so.
Famous Footwear is a leading countrywide chain of trade stores in the United States which deals in branded footwear, normally at low prices which they get from manufacturer's recommended prices. It was founded in the year 1960 as a single store, "Famous" is famous for being a pioneer and champion of the trend towards the trend of discount shopping malls in America. The chain is at present a part of the St. Louis-based Brown Shoe Company and has more than 1,125 storefronts in 2010. By the October of 2010, Famous Footwear had around 1,126 retail stores in the United States, which includes 947 Famous Footwear stores and 179 thematically structured outlet stores. The company plans to shutdown 126 underperforming stores by the end
I myself am the owner of two pairs of Jordan shoes, which I consider to be my favorite shoes, although I certainly realize that Jordan's merchandise is way too expensive and I along with the rest of the basketball fanatics am being suckered in to paying large sums of money for an image. Ever since I started my journey as a basketball player, Michael Jordan has been an idol and a role model for me to follow in my quest to reach my own goals as an athlete. I have devoured all the information about this man I could possibly attain and have been inspired by his life as a basketball player as well as a role model off the court. Many people characterize Michael Jordan as a typical athlete, who was successful within his sport, but because of his personal flaws and his self-destructive competitiveness never managed to exceed the level of other very competent and well known athle...
Air Jordan, is one of the two most explosive dunkers of all-time, the other being Dr. J. He has won the Slam Dunk Contest Twice (1987 and 1988, competing previously in 1985), then basically retired from the competition. Michael dons a brand new pair of Air Jordans for each game, usually donating the pair after the game.
In the fifth game of the finals, the team was suffering from the stomach virus. Jordan motivated the team to a win and they won the championship (“Biography.com Editors”) In 1997-98 the BUlls were again in the playoffs and won again. Jordan claimed his sixth NBA finals MVP award. Jordan’s other professional life was selling clothes and other sporting goods for companies such as Nike and Wheaties. Jordan also owns his own golf company and produces Michael Jordan cologne which sold 1.5 million bottles in the first two months.(“Biography.com Editors”) In 1997 he was the world’s highest paid athlete(“Michael
Worn at the 1988 Dunk Championship (which he won) and many other historical events in his early NBA basketball career were Michael Jordan's favorite shoes. Being one of the most famous shoes in the Air Jordan lineup. The Air Jordan 3 has prove to be the greatest sneaker of all time by poll takers.
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
The sport of basketball places significant and spontaneous forces on the feet, ankles, and lower leg of the participants. Their shoes must be able to absorb and this pressure to prevent the participant from getting seriously injured. The basketball shoe frenzy began with the "one- design" era of the Converse All-Star "Chuck Taylor" basketball sneakers in 1917. The Converse's (or Chuck Taylor's) construction was a rubber sole and canvas upper. It was specifically designed to be an "elite sneaker" for professional basketball leagues. The only choices that consumers had between the shoe's designs were a high-cut model or a low-cut model. It was a pretty basic sneaker that came in an array of colors. Today, basketball shoes are high tech advancements of participant performance, as well as a fashion accessory. Basketball shoes have swept beyond the basketball world and penetrated the world on a large scale, but its purpose of "protecting players" remains the same.
Michael Jordan not only changed the game of basketball, but more importantly, he changed the sports industry. Because of his American values of motivation, dedication, and a hard work ethic, he has helped define the way society views the sports industry. When people think of Michael Jordan, the thoughts that come to mind are most likely something to do with his Jordan Brand. Jordan had endorsements ranging from food products, store products, and his own brand “Jordan.”
Nike, Inc is one of the leading companies in the world that is known for its brand of athletic footwear, apparel, equipment and accessories.
Nike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
Most people in the world gratefully have the chance to make their own choices and decisions every day. One of those choices and decisions that they make is what they are going to put on their feet for the day. Unknowingly the decision of what type of shoe a person wears for a specific day will affect their entire day. There are also many factors that contribute to what type or style of shoes a person buys or wears such as economic status, design, usefulness, and popularity. As of today, there are various types of shoes which are sandals, heels, boots and athletic and casual shoes.