Nowadays, the world is undergoing permanent change due to the rapid progression of science and technology, which is reflected in the attitudes and behaviors of its users. It is difficult to escape the influence of technology on every aspect of our daily lives. However, smartphones and advanced gadgets cannot survive alone without instant messaging applications such as Facebook and WhatsApp. Recently, Facebook's Mark Zuckerberg acquired WhatsApp.Inc to combine two of the most famous platforms with a large number of users (Bushey, 2014). Although Facebook and WhatsApp are both social communication techniques, each application has its own unique daily use and distinctive flavor that attracts more users to their platforms. Facebook was established by Mark Zuckerberg in 2004 as a platform that he could use to share events and photos with his college mates at the campus of Harvard University, USA.
Alternatively, WhatsApp was established in 2009 by former Yahoo! staff Jan Koum and Brian Acton. WhatsApp is a messaging application that permits users to exchange messages without the necessity to pay for SMS service, but users need to have internet service on their cellular phones (Wagner, 2014). Besides, it is compatible with the majority of smartphones. Therefore, users can establish groups, send each other unlimited images, videos, and audio messages for free. As stated by The Daily Telegraph, WhatsApp transfers about 20 billion messages on a daily basis, which is twice the size of Facebook's daily messaging traffic transferred by Facebook Messenger (Sibi, 2014). To use WhatsApp, it is configured on the user's phone number without the need to have an email ID, similar to Facebook. However, when installation is complete, WhatsApp contacts the main server and compares the contacts in the user's phone. It automatically adds the people who are already using WhatsApp to the "Contact List" of the user's phone.
Facebook, Inc.’s challenge is that they are too invested and dependent on their advertisement revenue. The company’s prime source of revenue comes from web and mobile advertisements and payment and fee from online gift purchases and virtual games (Stevens).
Originally, Facebook was started in 2003 by a man named Mark Zuckerburg in his college dorm room at Harvard University. It began as a social network for Harvard students and then quickly expanded to universities across America. Facebook as we know it today started in the year 2004 and now does not only include college students but ages ranging from teens to middle-aged individuals. The social network site has quickly developed into one of the most trafficked networking websites which runs thousands of databases. By building a network that has spread across various countries, Facebook has successfully created a form of technology that allows people to connect with friends across the seas with different cultures.
As the name suggests, instant messaging, or IM, is the real-time delivery of a message from one user to another. Communication between any computing stations can occur as long as the appropriate version of the program is installed. Users must also be concurrently running an IM client (program) as well as be on the same IM network [7]. A conversation that occurs between two or more users is known as a session (or channel). A session can either be public, where any and all users can participate, or private, where users must be invited to participate in the session. Buddy lists, also known as contact lists, allow users to maintain communication with specific users of the same IM client and network.
Social relationships are essential for one to function properly within today’s society. Cell phones have affected social relationships by changing them from social conduct to contacting someone through a text message. “ Research in human interaction using communication technology like text messages and phone calls could deepen an understanding on how society manages their everyday life” (Rippen). Cell phones have become such a necessity in everyday life that cell phone users rely on a device to manage their everyday social relationships. Cell phone users can manage their social relationships with the touch of a screen. The user can access facebook, send a tweet, send an email, text, or call anyone anywhere in the world. As of lately cell phone users seem to be driven by their own need to be connected to anyone with in seconds. Some people find it overwhelming when it comes to manage their social relationships and have issues when confronted with human contact.
In 2014, CEO of Facebook Mark Zuckerberg, faced a problematic situation when he bought a mobile app called “WhatsApp”. While you may know, Facebook generates most of its revenue through advertising, this created an obstacle for Zuckerberg to overcome with his new investment in WhatsApp. The founders of WhatsApp were not fond of using advertising to gain, in fact, they used other methods to gain income
The social media, today, has become one of the most effective ways to communicate. Emails and telephones are no longer the primary way of electronic communication. Consumers today prefer to ‘tweet’, ‘comment’, or even ‘chat’ with their friends, relatives and colleagues. WeChat is a mobile text and voice messaging service that was developed by Tencent, China in January 2011. It is used in the form of a mobile application. WeChat application is available on various mobile platforms such as Android, iTunes, Blackberry, Windows and Symbian. It supports languages such as English, Chinese, Indonesian, Korean, Japanese, Turkish, Malay, Portuguese, Thai, Hindi and Russian. In most of the countries and mobile platforms, it is available for free downloading.
Reyes elucidation of social media networking shows popularity facilitating connections with one another, it’s a popular and effective means of staying connected. Clarifying how oftentimes people expect more from technology...
“We barely have time to pause and reflect these days on how far communicating through technology has progressed. Without even taking a deep breath, we’ve transitioned from email to chat to blogs to social networks and more recently to twitter” (Alan 2007). Communicating with technology has changed in many different ways. We usually “get in touch” with people through technology rather than speaking with them face to face. The most popular way people discuss things, with another individual, is through our phones. Phones have been around way before I was born in 1996, but throughout the years, they have developed a phone called a “smart phone”. The smart phone has all kinds of new things that we can use to socialize with our peers. On these new phones, we can connect with our friends or family on social networking sites such as Facebook, Twitter, and Instagram. Technology has also developed Skype, a place you can talk with people on the computer with instant voice and video for hours. The new communication changes have changed drastically from the new advances made in technology through our smart phones, social networking sites, and Skype.
What is Facebook Facebook is a wide online platform that allows you to Post status updates, send messages, share videos and photos with family and friends. It is a social networking service that enables you to share your views, opinions and also contribute to other peoples' posts. Background Facebook was founded on February 4, 2004, by Mark Zuckerberg with help from his fellow Harvard College students in Menlo Park, California. The website's membership was initially limited to Harvard students but later gradually expanded to various other universities and eventually became accessible to the whole world. Since 2006, anyone above the age of 13 can be allowed to register on Facebook depending on local laws.
In past few years, SMS has a remarkable increasing involvement in marketing practice, it has been used with other traditional media, such as print advertising, television commercial or other broadcasting, to strengthen the efficiency of the campaign (Zhang and Mao, 2008). It was claimed that SMS itself enables to enlarge the campaign’s reach and effectiveness because of ability of interactive to create viral effect. Wohlfahrt (2002) explained that when receivers receive message, they then forward to further other people in their contact list, and it has been proven by Kroeber-Riel and Weinberg (2003) that those messages delivered by familiar senders were seen in more trustworthy than those sent from advertisers directly.
In recent years, social networking sites have rapidly gained popularity among people at all ages. A large number of people have registered and become members of some social networking sites, such as Facebook, Twitter, and Wechat. Also, people spend a lot of time on these sites chatting, playing games, and making friends. Social networking sites have become a part of people’s life. However, what accounts for the popularity of these sites? As far as I’m concerned, this phenomenon, which social networking sites are very popular nowadays, is caused by three important reasons.
Instant messaging is a form of communicating through sending instant texts and receiving instant texts. Every person has a “screen name;” a chosen name that identifies an individual and allows others to know if they are online. A screen name is like a phone number; it is a way to instantly connect with someone. All the screen names a person has stored are visible on a buddy list. A buddy list is a window that lists everyone on a person’s list that is online and everyone on a person’s list that is offline. If a person is online the person is able to talk. With a double click on a screen name a text window will pop up for communication with that particular person. The smaller text box of the window is where a person types what they want to say. With the push of the enter key the message is instantly sent to the particular person. Then the receiver can type their response in the little text box and send a message back instantly. The bigger text area of the box shows the conversation of what has been sent and received. This form of communication is a lot like a phone, allowing people to communi...
I think it doesn't matter how many messaging apps are available in PlayStore. No one can replace Whatsapp. Now Whatsapp has become an important part of everyone's life. In today’s time people loves Whatsapp because of its simple interface. Whatsapp is the first messaging app which comes in your mind when you wants to connect or chat with anyone. Chatting on Whatsapp is an comfortable for everyone just open the app, then open contact and type the message. That’s it.
Nowadays, we are living in the “ technology world”, digital’s century, science and technology are being devolopped like a rain-storm, people try their best effect to serve for human’s infiniti demand. Internet in general and social network in particular are exceedingly funtional tools. Indeed, with over 1.3 billion active users in June,2014 ( Wikipedia), there is no suprise that Facebook has been becoming a leading social network in the world, “Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected” – CEO of Facebook: Mark Zuckerberg (google). Facebook truthly brought many useful; however, it is still “ a double-edged sword”.
Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world. With 1.23 billion monthly active members, Facebook has certainly surpassed all other social sites. To put it in perspective that is roughly one-sixth of the entire world’s population. According to his book, Introduction to Digital Literacy Mark D. Bowles (2013) stated that Facebook is “the leading social networking site” where you can update your status, share information like photos, find friends and establish networks (pg. 184). This is exactly why Facebook is so popular amongst other social sites.