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What do you understand by the phrase “stakeholder analysis”? Attempt a stakeholder analysis of an organisation that you are closely associated with.
Introduction
Stakeholder analysis is important for successful implementation of projects and/or strategic activities within any organisation. It is used to analyse the stakeholders in order to understand them and classify them according to their power, influence and interest. Stakeholders are people who have an interest in a commercial entity including those within the organisation and outside. These include the boss, senior executives, customers, suppliers, government, your co-workers, the team and others. All these people are important in the implementation and success of strategy.
The tool stakeholder analysis is used to: -
• Identify people or groups and institutions that will influence your initiative
• Anticipate the kind of influence, positive or negative, these groups will have on your initiative
• Develop strategies to get the most effective support possible for your initiative and reduce any obstacles to successful implementation of your program.
The following are steps that may be followed in using stakeholder analysis:
INDENTFY THE STAKEHOLDERS
There is need to think of all people who are to be affected by the project or strategy, those who have influence or power over it or have an interest in its successful or unsuccessful conclusion. Stake holders for Delta corporation include:-
 Government departments( Zimra, RBZ, Min of industry trade and commerce, ministry of sports and culture)
 Municipal authorities
 Standards association
 Customers
 Employees
 Management
 Trade union
 National employment council
 Directors and shareholders
 Suppliers
 The community and the public
 My family and extended family
 &...
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...nbsp; Who else might be influenced by their opinions? Do these people become stakeholders in their own right?
Talking directly to the stakeholders will help answer most of these key questions. For IT projects meeting the key stakeholders in a forum to review progress on the project is key to its success. Therefore a well drawn up project plan will ensure that there is enough representation of the stakeholders at the regular project review meetings.
Identify those stakeholders that may try to bring to a halt or slowdown the successful implementation of the project.
CONCLUSION
In any project it is important to do a stakeholder analysis in order to be able to identify the stakeholders and prioritise them by power and their interest to the success of the strategy or project. Once you identify them there is need to fully understand what motivates them in this project and what might be done to get their much needed support, thereby reducing obstacles to successful implementation. There maybe need to dangle carrots in order to get buy in from key stake holders. Incentives and rewards goes a long way in motivating other stakeholders to get results oriented effort.
Stakeholder is anyone with an interest in a business; stakeholders are individual, groups or businesses. They are affected by the activity of the business. There are two types on stakeholders who are internal and external. Internal stakeholder involves employees, managers/directors and shareholders/owners. External stakeholder involves suppliers, customers, government, trade unions, pressure groups and local and national communities.
Peter Singer states a strong opinion about how affluent people are morally obligated to give some of their time and money towards the less fortunate. He argues how certain countries
Singer categorically states to the Americans that if they can donate their luxuries to the poor, then they can prevent them from dying from preventable diseases and malnutrition (225). It is
Hence, the stakeholders which are described as those who are affected by the organisation performance ,actions and duties and those actions includes employees, clients, local community and investors as well. The theory of stakeholders also suggests that it is the responsibility of firm to make sure no rights of stakeholders are dishonoured and make decisions in the interest of stakeholders which is also the purpose of stakeholder theory to make more profit and balancing it while considering its stakeholders (Freeman 2008 pp. 162-165). In the other words organisation must also operates in a more socially accountable approach by carrying out corporate social responsibility as (CSR) activities.
IT projects require buy-in from stakeholders. There are several reasons to get buy-in before starting an IT project, some of which include investment during development and commitment to transition away from old processes to the new system upon completion. Unilateral IT projects often lack the level of investment and commitment required for a successful IT project. This becomes even more critical as the scope and size o...
Stakeholder, plays an important role in decision making progress whom can provide the new information, some extra solution, the benefit in other degree, and make the outcome. Indeed, stakeholder’s joining can bring a lot advantage to the company, but before we discuss the strategies to make sure their continuous involvement and commitment, let me explain the reason why they not want to join in or why they lost the passion to have the commitment.
Stakeholder can be defined as “any group or individual who can affect or is affected by the achievement of the organization’s objectives”. This theory focuses on wider aspect rather than only focusing on just the shareholder. Stakeholder theory is a fundamental theory about how business works at its best and how it could work. It is concerning on the value creation and trade on how to manage a business effectively.
Stakeholders’ analysis is the analysis which tells that how the company is dealing with the people which are directly or indirectly related with the company’s operations. These are called stakeholder and they include the employee, society, suppliers, buyers, shareholders, got and other tax related companies.
Sometimes, the stakeholders of the projects have their own personal objectives which become a hindrance in carrying out the project successfully.
Microsoft is an American multinational Corporation that is located in Redmond, Washington. It was founded in Albuquerque on April 4, 1975, by Bill Gates and Paul Allen. The Corporation develops, manufactures, licenses and sells computer software, consumer electronics and personal computers. Its best known products are the Microsoft Window line of operation systems, Microsoft Office, and the Internet Explorer web browser.
Stakeholders are interest of an individual or groups that directly or indirectly affected by the organisation’s activities, policies and objectives (Henry Frechette, 2010). Stakeholders can be divided as internal (managers and employees) and external (shareholders, customers, and suppliers) (BPP F9). Different stakeholders may have common interests or conflict interests with company. Company board members or management must take care about stakeholders’ interest. They can’t make the decision based on their own interest or their relation with others organisation. Conflict of interest will arise when interests of organisation act in concert with managers’ personal interests or interests of another person or organisations, (Anon, no date).
The first step in any project is developing a project management oversight plan that defines expectations, outcomes, and establishes a timeline. Key organizational stakeholders and influencers are interviewed to identify the issues and concerns expected to be resolved by the project. The key issu...
Microsoft Company is a multinational technology company based and headquartered in Redmond Washington. It was founded by Bill Gates and Paul Allen in the year 1975. Its current CEO is Satya Nadella. It is among the leading companies in developing computer softwares, licencing of computer softwares, manufacturing computers together with lately manufacturing of smartphones. It also provides gaming consoles such as the Xbox. Its range of smartphones include Lumia and non- Lumia phones. However, Microsoft plays a vital role in providing information technology solutions besides proving enterprise softwares for businesses.
Task two will be looking at what is a stake holder and will describe how a stakeholder management strategy would be constructed while sticking to company policies and procedures for this project. Also this document will include a brief description on the benefits from a stakeholder management system on the project.
The first and most crucial step is to create a solid plan. Plan should include the techniques, tools and data that are going to used in the project. The responsibilities of all the members should be distributed at this step. The utilization of resources and budgeting of the project should be done here. Management tools such as probability and Impact Matrix, FMEA are useful at this point.