FIFA Persuasive Essay

Over the past few months, FIFA has been getting themselves into all kind of trouble. From racketeering, wire fraud, and to money laundering. This is against what any organization is supposed to do with their business, but they were still able to do for such a long period of time. FIFA officials were taking bribes which is so wrong when you’re looking at a company that plays a good role into setting FIFA tournaments around the world. Then you get fans who question, if these past events were matched fairly or were they just fixing matches to get a specific end result. Recently all the allegation raised against FIFA has become to reality when officials and executives were caught. This cannot be happening in an organization that plays a big role

in soccer all around the world. It affects their fans, and even their sponsors because no one wants to support an organization that is lying and doing illegal things.
Then we question if sponsors will stay with FIFA and if they are still willing to support them in future events.

Some sponsors will keep supporting them unless they get their act together which in time they think that FIFA will. The world cup is coming up soon and they need all the support that they could get. FIFA relies on their sponsorships because without them how would they be able to set up the biggest sporting event around the world. The only reason I can see sponsors staying with FIFA is because of all the brand exposure. Although, they spend a lot of money to become a sponsor for the FIFA and the world cup; they are viewed by a lot of people around the entire world. Their brand is not just getting the same views from the same people, but from those that are not similar with their products. Developing countries will start seeing this new exposure and a lot of interest in the brand will be gained. It’s like marketing your brand for a whole month to millions of viewers around the world. This is probably the best way to market your brand. The Super Bowl is another event that creates a lot of marketing exposure to its viewers, but it only ranges to audience in the U.S. The FIFA World cup does a better job in grabbing attention to a wide audience. FIFA does not want to lose this money that they are receiving from their sponsors because it’s a great chunk of the money that they use to set up the world cup in different countries. If they lose their sponsorship, then it

will make it a lot harder especially with what is happening in Qatar.
Now the problem with sponsors and Fifa is what they did over the previous years was wrong and illegal. So sponsors are questioning themselves if they want to support an organization that is doing the wrong thing. If they continue, it might have negative effects on themselves and their reputation can be ruined from supporting FIFA after the corruption they were involved in. Many organization had already dropped their contracts and not renewed with FIFA because they will not support them after everything that is going on with their businesses. While others believe that they should give it time for FIFA to fix all their problems, there are others who have already decided not to stay with them in the future.