External/Internal Factors

In this modern business world that utilizes multitudes of technologies from powerful computers to hand held smart phones, one company has managed to secure it position. Google is now a household name in many parts of the world. The success that Google has enjoyed the past decade was not the result of pure luck. Rather it was a well organized business endeavor that incorporated sound business principles planning, organizing, leading, and controlling and timely quality products. In a number of ways Google is a benchmark company in regards to Technology, Innovation, Globalization, Diversity and Ethics. Google is a great modal of a modern technology company producing the software tools and toy that the world desires.

Technology and Innovation

Since its beginning in 1996, Google has always in the forefront with technology and innovation. Founders, Larry Page and Sergey Brin, collaborated on an idea that would amaze their peers and the world (Google history, 2010, figure 2). Larry and Sergey were faced with internal and external forces that would propel and inhibit the invention of Google. Their plan was to develop a search engine that their fellow college students could access for information. They were able to organize their thoughts and pool their talents to start formatting and formulating the search engine. One of the external forces that very quickly became a problem was that Google had outgrown the bandwidth it was using, and they had to find more room.

Larry and Sergey began hiring the staff that would propel Google into the history books. They hired people who had the technological savvy and innovative ideas to lead Google into a market that they could only imagine at the time. In May 2000, Google rele...

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..., 2011). Like every business owner, they strive to make their products and organization the best it can be. Instead of resulting, once again, to dishonest practices, they have kept their moral compass intact and have expanded globally hiring the best talent. These employees now constantly monitor the web through the use of Googlebots, ensuring that accurate and relevant information is provided quickly, every single time. In short, when it comes to controlling and adapting to change, Google is well ahead of the curve. Today the main component of the business is the search engine, although Google has added new innovations such as Google Earth, Universal Search, Realtime Search and Android. By staying informed and making conservative decisions, the leaders at Google will be able to maintain the quality of their produces and ensure their popularity for years to come.