External Attributions: Dos Equis

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Dos Equis was put on the map in recent years because of the booming luck with their “The Most Interesting Man in the World” commercials. The commercial start airing in the early 2000s and it has become an empire for the commercial world. Each new commercial builds off of the last one. “The Most Interesting Man in the World” uses attributions to shape the way this commercial affects the viewer by the internalization, externalization, and fundamental error.
The first way this commercial draws their viewers and potential customers in is through internal and external attributions. The internal attributions are the ways in which the commercial uses the name “The Most Interesting Man in the World” and then continues to list his ventures throughout

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