Explain the construction of the service package offered by the Lewis

668 Words2 Pages

Explain the construction of the service package offered by the Lewis

Partnership at the Swan Hotel or the Moat House Hotel.

1. Define the concept of “service package” and

explain the construction of the service package offered by the Lewis

Partnership at the Swan Hotel or the Moat House Hotel.

The Service Package is defined as:

“ a bundle of goods and services that is provided in some environment ” 1

The Service Package is composed of the following four elements:

Supporting facility, facilitating goods, explicit services and

implicit services.

It’s quite difficult for the service managers to identify their

product. This is partly due to the intangible nature of services, but

what really has a huge influence on the total service experience is

the presence of the customer in the process.

The service manager has to offer a total experience to the customer

which is compatible with the desired service package.

The four features of the service package are the base of the customer

perception of the service.

The Lewis Partnership, as a service company, take into account and

manage all the parts of the service package.

- Supporting facility: are the physical resources which a service

needs to can be offered. For example a building for a restaurant,

a swimming pool, etc.2

The main supporting facilities of the Moat House is the building

with it’s rustic furniture. It is located in a accessible rural

landscape not fare away from Stafford.

With the collaboration of Lloyds TSB Corporate, Mark Lewis

the General Manager of the Moat House has been able to

realise big invests in the supporting facilities of the partnership.

The eager of perfection and development leads to a constant

evolution and improvement of the supporting facilities.

- Facilitating goods: the material which the buyer purchases or

or consumes, or the items provided by the customer. For example

towels, skis, shampoo, etc. 3

For the Moat House the facilitating goods are part of his

resources. Quality is the most important aspect of the culture of

this family business, so we can find a long list of suppliers which

provide excellent selection of products, like B&S Dairies, Cottage

Flowers, Chartley Coffee, etc.

- Explicit services: the benefits that are quickly noticed by the

senses that are based on the intrinsic or essential features of the

service.

Examples are the relaxed feeling after a massage, the improved

sound of a car after tuning, etc.4

Due to the policy of the partnership, we can find a intensive control

of the Explicit Services which are the accommodation and feeding of

their customers.

The culture of this company is “ Only the best is good enough” but his

More about Explain the construction of the service package offered by the Lewis

Open Document