Expansion Into Canada

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Your business is always looking for new ways to grow. You may have been growing nationally for some time now, but you know moving outside of your borders could entail greater complexity. If you’re looking to continue growing, however, international growth could be the answer. If this is the path you want to take, you may decide to start with Canada. Canada is a great place for businesses to choose as their first international expansion project. Why? There are quite a few reasons to expand your business into Canada. Consider these five. 1. A Waiting Market The best reason to expand a business into Canada is because you already have a waiting market. Canada’s economy is import-heavy, which means Canadians are used to bringing in products from other places. Canadians also travel quite frequently, most …show more content…

While you must manage your expansion carefully, brand awareness is one of the best reasons to expand your business into Canada. 2. A Common Language English is the lingua franca of the modern world, but it isn’t everyone’s native tongue. Many Canadians do speak English as a first language, however, and many more speak it fluently. If your business is based in the United States, the UK, Australia, or South Africa, you share a common language with Canadians. The same thing can also be said of France and other French-speaking countries. While the majority of Canada is English-speaking, there are pockets of French-speaking communities all across the country. Canada is officially bilingual, which means you may share a common language with Canadians in Quebec, Manitoba, and New Brunswick. The use of a common language can ease expansion issues as you can communicate your needs more readily. It can also help you prepare your product or service for the market more easily. 3. Geographic Proximity This reason is certainly aimed at businesses located in the

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