Executive Summary of Sun Cosmetics, Inc.
There are many components to a successful organization, among them is a steady
flow of innovative products that are consistently produced to high standards,
available to customers when and where they are needed, and backed with diligent
service and support. We will demonstrate the viability of capturing a
significant market share of sunscreen products Down Under. We will inform you
of our unique market entrance plans, our unique product and its marketable
attributes. We will layout our target markets and their demographic information,
and we will conclude with the profitability remarks necessary to gain your
confidence and investment.
Sun Cosmetics, Inc., the parent company, was founded in 1955 and has been a
publicly held company since 1973. It was incorporated in the State of
Massachusetts. Any U.S. legal conflicts fall under the jurisdiction of the
Massachusetts state court system. It's annual North American sales of sunscreen
products are in excess of $20 billion. Sun Cosmetics created Oceana's
development team for the express purpose of penetrating Australia's regional
markets. Its members were selected based on their cultural appreciation and
adaptability, their research expertise, and their discerning abilities with both
primary and secondary data.
Cheri Brown, Vice President of International Operations
Robert Roy, Director of International Sales & Marketing
Helen Quinn, Director of Cultural Adaptation
Becky Barth, Director of Research & Development
Sun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &
Company Limited to work in commensurate positions and pay grades. The training
and marketing guidance is invaluable from both perspectives.
Product introduction and formulation
Due to the high incident of skin cancer Down Under, primarily originating in
young children, we have developed an additive that enables parents and children
to see that this sunscreen has in fact been applied to all areas of exposed skin.
This additive is a coloring agent that fades approximately three minutes after
application. Taking advantage of the Sydney 2000 Olympic Summer Games approach,
we have incorporated the additive with an olympic theme: Oceana
Gold, Silver & Bronze. The coloring agents will actually be gold,
silver or bronze according to the label of the particular sunscreen purchased.
In addition to these choices, each color would be available in several degrees
of sun protection factor (SPF): SPF4, SPF8, SPF15 & SPF30 (SPF4 being the least
and SPF30 being almost total sunblock). Oceana is a non-greasy water resistant
sunscreen with aloe vera gel, vitamin E and is paba free.
Incidence of skin cancer
The high incidence of skin cancer in Australia is the reason for our choice of
this product. Skin cancer has been on the rise due to environmental issues
In World War II the soldiers used a jelly-like substance, called “red vet pet” to prevent themselves from the sun. Finally, Benjamin Green combined this substance with cocoa butter and coconut oil, which created the new line of Coppertone suntan cream. Coppertone has come a long way, to make their product better. As they changed the product, the advertisement changed over the years to appeal to the audience. Although both of these advertisements are being presented to get people to buy Coppertone, the modern day advertising is more appealing than 1944 advertisement; the modern day advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
The Cancer Council NSW and NSW Health Department Skin Cancer Prevention Strategic Plan for New South Wales (2001) Gladesville NSW The Cancer Counsil New South Wales and NSW Health Department 2001
Hamlet is one of the most controversial characters from all of the Shakespeare’s play. His character is strong and complicated, but his jealousy is what conduces him to hate women. He sees them as weak, frail, and untrustworthy. He treats Ophelia, the women he loves, unfair and with cruelty. Similarly, he blames his mother for marrying her dead husband’s brother, who is now the King of Denmark. Hamlet’s treatment for women stems from his mother’s impulsive marriage to his uncle who he hates and Ophelia choosing her father’s advice over him.
In this passage from from F. Scott Fitzgerald’s The Great Gatsby, Nick Carraway is describing happy yet fake looks and persona of his cousin Daisy. Through using this explanation Fitzgerald argues that people often project the opposite of their insecurities. Nick, being nonjudgmental, analyzes Daisy's “charm” with true realism, and shows to the reader the real reason behind her personality. Fitzgerald uses the oxymoron “her face was sad and lovely with bright things in it” to display the flashy and excited aura Daisy illuminates, yet at the same time describing her face as “sad” showing the real sorrow and regret she carries with her. Later in Nick’s description Fitzgerald depicts her voice as “a promise she had done gay, exciting things just
skincare as well as the labeling on it so we can avoid false advertisement. Actually, two years
Born in 1881, the son of Jose Ruiz Blaso and Maria Picasso Lopez. Young Picasso at the start of age 7 had lessons involving art from his father. His father taught figure drawing and oil painting to him at that point. Pablo started his first oil paintings as portraits of his family eventually doing caricatures of villagers. By 13 he was working on his own oil paintings. In 1895 he lost his younger sister to diphtheria. (Pablo Picasso's Early Life - Before 1901).
Shakespeare’s Hamlet is set in the late middle ages, in Denmark. A time in history when women were not respected and thought of as the inferior sex. There are two women characters in Hamlet; Gertrude, Hamlet’s mother, and Ophelia, Hamlet’s love interest. Magda Romanska the writer of “Ontology and Eroticism: Two Bodies Of Ophelia”, argues that Ophelia represents the typical idea of women in the nineteenth century. I agree with this, but argue that it is not the only aspect of Ophelia’s character. Ophelia becomes the bearer of Hamlet’s hatred toward the world, and is also the character of lowest status because she is an average women. Ophelia surrenders herself to the cruelty of those around her, and sacrifices her sanctity to please and conform
Skin cancer is a disease in which malignant cancer cells are found in the outer layer of the human skin. This particular cancer is one of the most common cancers among the U.S. population, affecting and spreading over more than one million people a year. “Skin cancer is categorized into two separate groups being; malignant melanomas and non-melanoma cancers.” (Adam, 2013)
What happens when a trial is held against God? In the plays, Trial of God, written by Elie Wiesel, and God on Trial, written by Frank Cottrell Boyce, both share a very rare demand that is appointed by one specific person. That specific person Berish from Trial of God, and Moche from God on Trial , are very upset and enraged with God for letting great evil to occur towards their people, the Jews, and for allowing them to continue to suffer through their agony. This leads for both of them to be the Prosecutors in their own individual trials. The Trial of God is in book format, and begins with a group of actors who enter an inn where they begin to drink. Without any money to pay off their drinks they offer to perform a Purim play, the inn keeper
Picasso was born into a very artistic family on October 25th 1881. At the age of 14 he started producing and selling oil paintings. He was a very determined young man and dropped out of a renowned art school
Merriam-Webster defines diversity as “the condition of having or being composed of differing elements; especially the inclusion of different types of people (as people of different races or cultures) in a group or organization” (Merriam-Webster, 2016). With diversity including many different elements, the concept of workplace diversity also covers a broad spectrum of topics, and continues to evolve as many companies look to expand globally. This subject has become increasingly important among managers over the last couple of decades, and has helped to reinforce other concepts such as affirmative action and equal opportunity employment. While most people believe that everyone should have the same opportunities available to them, and that we
Skin cancer is a disease where cancer (malignant) cells are found on the outer layer of the skin (epidermis). The three types of cells found in the epidermis are squamous cells, basal cells, and melanocytes. These cells in time grow to be cancerous. Thus, the three types of skin cancers are squamous cell, basal cell, and melanoma. Melanoma is the most deadliest and destructive type of cancer. (“Skin Cancer” infotrac.com) The number of people with melanoma has risen in Scotland from 3.5 in 1979 to 10.6 per 100,000 in 1998 for men and 7.0 to 13.1 for women. (Miller 945) Squamous cell and Basal cell skin cancer can kill up to 2,200 people a year in the United States. (Sommerfield SIRS.com) Basal cell, being the most common type of skin cancer, is the cancer that about 75 percent of the people have. (“Skin Cancer “ infotrac.com) Melanoma is mostly seen in older men but ever since tanning came in during the 1970’s, it has increased in women 60 percent around the ages 15-29 over the past three decades.(Sommerfield SIRS.com) “And basal cell and squamous cell cancers are increasing at a rate of about 5 percent per year”(Sommerfield SIRS.com).
The men in the book use women to accomplish their plans and the women, who are continuously seeking the men’s approval, fall into their trap and obey the men. Claudius uses Gertrude to get his throne, which ends up leading to her death. As well as, Hamlet, in addition to killing her father, does not to tell Ophelia of his plan to act mad; which leds to her into thinking that he hates her. Hamlet’s mistreating of her combined with the loss of her father on whom she was very dependent leads to her suicide. Both of the men do not respect the women enough to not use them or to not play with their trust for their own
Hamlet, by William Shakespeare is a well known play, that not only tells a tragedy about revenge and philosophical thinking, but it indirectly emphasizes societies’ views toward women. Shakespeare does a fantastic job at depicting the expected behavior and roles of women through his female characters; Ophelia and Gertrude. Gertrude and Ophelia are portrayed as weak and dependent, a common belief of society toward many women of the time. Hamlet was written and published during the late middle ages (14th -15th century). A time when women were necessary, simply due to their child bearing abilities. They were to be seen as their husband's property, and if they were unfortunate enough to lose their husbands, they would most likely follow command from the next man-most likely their son. The views of this era are clearly shown through the actions and behavior of women in this play. Shakespeare’s play Hamlet captures the stigma, that still exists today: women are weak and dependent upon their male counterparts.