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The influence of disney on the society
The influence of disney on the society
The influence of disney on the society
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Growing up, Disney was a focal point of my childhood. From watching almost all of the films, to going to the parks with my family, I only have fond memories of Disney. Decoding Disney opened my eyes to the subtler, more undesirable aspects of Disney. Although the course focused on the villainy and overall negativity of the Disney corporation, it was not overbearing, nor did it convince me to turn against my Disney ‘roots’. Rather, it just made me more aware of what I am viewing when I watch the Disney films. My view of Disney has changed since August. Now I see Disney as more of a corporation rather than a company focused on learning. I do not blame Disney for its lack of progressive content as it is a money making company and their goal is to appeal to whomever will consume their products. They avoid straying from the norm to protect their company. From what I have learned and researched over the course, the racism and sexism used to characterize villains has been decreasing since the earlier films. Disney is moving …show more content…
I have come to the realization that my views of evil are subconsciously skewed in the way Disney (and many other children’s programs) portray their villains. They characterize them as darker, as uglier, as non-Americans (often with accents); Seeing the way in which Disney subtly markets these characteristics to children is unsettling; However, with all of these studies and articles written about the stereotyping Disney uses, adults still allow their children to watch these films. The main thing I have come to believe since taking this course is: yes, Disney does use racism and sexism and genderism in some of their films, but ultimately, it is the parent’s responsibility to understand what they are showing their children. If they allow their kids to consume this type of content, they are the ones responsible for teaching them that the stereotypes portrayed are inaccurate and
Disney is the epitome of children’s entertainment. Disney serves as one of the largest sources of
The two Disney films that I decided to watch and research are Robin Hood from 1973 and Toy Story 3 from 2010. I decided to choose these movies because they both have a good amount of action and adventure in them, which is what I like best in movies. Stereotypes are very common in todays’s society according to Robert Sapolsky who states, “Face it, we all do it—we all believe in stereotypes about minorities. These stereotypes are typically pejorative and false, but every now and then they have a core of truth.”(Sapolsky,1997) The Disney animated films Robin Hood and Toy Story 3 portray many issues and gendered and racial stereotypes that are still present in society today.
For several years now, Disney seems to be determined not to offend anyone in order to keep its audience; indeed we are confronted with animation films full of compromises; they are not as degrading for women as Snow-White and the Seven Dwarves (1937), but they are nonetheless still filled with clichés. Films such as The Princess and The Frog (2009), Tangled (2010), Wreck-it Ralph (2012), have in common the sense of being progressive and however we can notice the resurgence of harmful gendered stereotypes on the subjects of the social scale, women’s role in society, or the status quo. Frozen comes in and turns out to be no exception. Though it includes several encouraging and gratifying elements, it contributes insidiously to spread numerous
"The Negative Portrayal of Mothers in Disney Films" Why is it that in Disney films, motherly figures and role models are completely diminished, whereas fatherly roles are extravagant? Why does mainly a woman play the role of the villain? If you notice, you will find that in just about every classic Disney film, the mother is portrayed in a horrible and questionable fashion. However, there is always a fatherly or male figure that everyone boasts about. Let us start with the films where the main character fails to have a mother mentioned or seen at all.
Of course Disney does not intend for these things to offend you, that would just be stupid. But none the less they are still here. Though Disney in my eyes has started to move away from these old and out of date stereotypes in their new films there is still plenty of room to grow and improve still in this area. As I write this I also think about what might the movies would be like if they moved outside the stereotypical lens that they currently operate under. And if instead they embraced characteristics like caring, compassion, femininity, and self acceptance. There is no true easy way to do this, as so many people still seem to not really care or even see the gender roles and stereotypes being forced upon them. In conclusion, gender stereotyping and role are often overlooked in Aladdin due to its heartfelt and magical charm. But it 's the unnoticed and underlying meaning truly does have a large and profound effect of the view of the young child audience as it can truly change their cultural and overall development. Something that must be changed sooner rather than
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future. According to Disney films, it is important for women to achieve the stereotypical characteristics of a woman, such as maintaining their beauty to capture a man, and being weak and less educated than male characters. The women in Disney movies are always beautiful, which helps them to find a man.
Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite their mask of progression, Disney princesses still have the potential to corrupt the minds of young children through sexism and racism.
...ironment. Young people use all kinds of media to find out who they are and what the world is like. The media is a powerful influence on children’s ideas and understanding of the world. If Disney continues to portray women with these stereotypical ideas, this endless cycle of gender roles will never be diminished.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
In reviewing the vast corporation of the Walt Disney Company and all that it has to offer, one profound statement made by Walt Disney himself comes to the forefront, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse” (Walt, n.d.). This statement suggests that the company has a strong focus to continually guide them in the way of the original idea of the company. Even as it watches the changes taking place in society and adapts to the new technologies and innovations, the Walt Disney Company has been able to implement diverse strategies for its growth and prosperity.
Critics have warned the public audience about Disney programming’s affect on the “invasion and control of children’s imagination” (Ross 5). These movies express the typical gender roles “such as males being physically strong, assertive, and athletic, and females being prone to overt emotion, inc...
In society today, there is pressure from all sides to conform to a certain ideal of beauty. People are overwhelmed with the different types of images and media forms that are telling people how to act and what to look like. Media is one of the most powerful tools at our disposal. It has the power to educate, affect social change, and much more, but if taken incorrectly people will take drastic lengths to change something about themselves. There have been many attempts to empower women through different types of media, but many have failed miserably. Over the last couple of years, Disney has struggled greatly with the representation of women throughout Princess movies because young girls are hounded with images of princesses,