Examples Of Product Placement In Movies

Introduction The concept of product placement describes the advertisement or publicity of a branded product or brand itself through various mediums. Product placement is often presented in mediums such as movies, television series, music videos, and song lyrics. Research and studies have also demonstrated that product placement in movies has been around for many decades going back to the 1910s and even the 1890s, so it is nothing new. However, product placement was not displayed as often in movies during the 1950s and 1960s, as product placement was more recurrent on television series. However, this changed during the 1980s as this was the decade that product placement in movies began to increase rapidly. E.T. is a prime example of how

Studies have also proven that product placement has become an effective and powerful method of advertising brands and products to audiences. In particular, if someone were to purchase a product, it may be due to the fact that it was in the movies, and that they enjoyed the movie so much that it convinced them to buy that product, regardless of their opinions on that product before it was presented in the film. Product placement has its advantages, as it can be relevant to the film’s storyline and characters and also tell a story with the product itself. However, product placement can also have its disadvantages, as the placement of certain products in films may be irrelevant to the film, as some companies will request movie producers to find a way to use their products in their scenes. In this case, it will possibly appear as though that they are just displaying the product for show, and not integrating it with the plot and characters. Since product placement in films became more relevant in the 1980s, films from the 1980s and forward were analyzed by examining the branded products influence after the film’s release and

In fact, movies have been shown to integrate product placement into their scenes before World War I. That goes back to the decade of the 1910s, so it is evident that product placement has been around for many decades and has been an effective method in marketing products to viewers. In fact, Model T Fords were often displayed within Mack Sennett comedies credits, and during this time it was more about promoting products themselves on screen rather than promoting the brand or requiring advertisers to pay a fee. (Lehu, 2007). Likewise, by the year 1915, movies were considered to have the chance of portraying their product placed in their film in a positive light, rather than just simply displaying their product on screen. (Newell, Salmon, & Chang, 2006) Although product placement hit its peak in the 1910s, it was not until the 1930s that film companies have gradually developed the objective of placing branded products into movies by means of sharing detailed scripts to marketers clearly identifying all the chances to place their products in their scenes. For example, the media production company Metro-Goldwyn-Mayer was the very first film studio to start an office related to product placement, and Walt Disney Studios also started to create and promote dishes and silverware that featured photos from some