Examples Of Commercialism In Not Just A Game

The main point of the movie Not Just a Game would be does sports and politics mix in U.S sports culture. Throughout the movie Not Just a Game it presented many convincing arguments that support the main point, like for example Dave Zirin points out that American sports is the center of a major political struggles that involve the issues of race, gender, nationalism, war, homosexuality and capitalism. Other examples that support the main point is how Dave Zirin talks about race and how Muhammad Ali took a conscious political stand against the injustice of African Americans in America and also how Ali does not want to be a corporate puppet, and could careless about any endorsements that drop him because "Ali was willing to sacrifice everything

Another argument would be capitalism with athletes and commercials, Zirin explains how sports was suppose to be pure and untouched by the outside world but have been defile by commercialism. Zirin stated "It seems only commercialism is capable of making sports safe for politics...more than anything else, I 'll argue it is corporate power and fear of a backlash from sponsors that drive the anti political attitude that we find in our sports culture and make athletes afraid to rock the boat." Commercialism involving sports athletes shows how the big corporate power have control over athletes from taking a political stands against something that impact a certain group, which limit their say on a issues but their goals is to present their product and not say a word that involve

For example Zirin stated “And as it turned out this gendery of athletic achievement, present a problem not just for women who just play sports but also for the men who don’t measure up to the sports culture masculine ideal.” Men who don’t play any sports are consider not masculine because they didn’t lived up to what society expect from them to do which is to play sports. A book called Sociology of North American Sport authors George H. Sage and D. Stanley Eitzen have similarly in their book that connect with the movie and Dave Zirin quote, like for example in the book I quote “Each individual in society is because of his or her wealth, occupation, education, religion, racial and ethnic heritage, gender, and family background ranked by complex hierarchy exerts pressures, both subtle and blatant, on people to behave in prescribed ways”(Sage and Eitzen 7).We can see how their is a connection between the movie and the book because both sources describe a society where a person background is measured by a hierarchy system that put pressure on that person to live up to that stereotypes. Another connections between the book and movie would be how in the movie historically African American were segregated from sports with whites. Zirin stated “Robinson demonstrated great courage in the face of hostility from the legion of white people