Event Organizer Interview Paper

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Recommended: Sexism in the gaming industry

Top video game conference organizer and marketer speaks on her history in the industry and the future of women in the gaming industry

Ali Fearnley Gaming Event Organizer

Ali Fearnley has been in the gaming industry since the 90’s as a top gaming event organizer and marketer. She was named as one of the 100 Women in Gaming and is known for her remarkable marketing skills. Ali was gracious enough to interview with Gamer Women.

I know you are known for your terrific marketing, how would you describe your current job to someone that is unaware?

You're too kind! I'm the Conference Director for Tandem Events, we're a small company who organise conferences for the video games industry. What I enjoy about working for a small company is that …show more content…

It's important to get the right speakers talking about the right issues and topics, we also need to constantly evolve the event to ensure it reflects a fast moving industry - things never stand still, which is exciting and I love that! I'm always keen to hear what our delegates think too whether good or bad we value their …show more content…

The event director was one Andy Lane who then set up Tandem Events many years later. The rest as they say is history.

What would you say is the reason for the success of you and your company?

I think it all comes down to people - I love the people I work with at Tandem (we're kind of like family now) and I'm so inspired by the developers we work closely with, I think in events you have to be a people person because people are what makes an event come to life.

Through your experience, have you seen an increase in women participating in the gaming industry?

Absolutely - every year we see more women attending and more women speaking - this year we had 20 out of 100 which is the highest number yet - it may not seem like a lot but believe me compared to even 5 years ago this is a huge increase. As the industry has changed it's meant more women are actually making great, original games themselves and setting up really successful indie studios. But there's obviously a long way to go I'd love to see a 50% gender split in our speakers!

What advice would you give to women that are interested in working in the gaming

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