Evaluating Different Issues Concerning a Beach Bag

Evaluating Different Issues Concerning a Beach Bag

The purpose of this case study is to evaluate different issues

concerning a beach bag. Mary Ricci, an entrepreneur, has hired a

consulting company to study this new product concept she is willing to

introduce to the market. I have chosen to look at the strengths and

than the weaknesses. At the end of this case study analysis, I will

give some recommendations to help the company do better.

The Strengths

The first and the most important thing to point out is that Ricci is

“creative, optimistic, enthusiastic, flexible, and motivated.” I think

that it is extremely important to have someone who is devoted and

creative. Therefore, Ricci seems to have all the necessary skill to be

a successful entrepreneur. Concerning the product, I think that it has

some advantages. The first strength about this product is the number

of pockets. I think it is important to have a lot of pockets in a

beach bag because it allows one to be organized. Another advantage is

that Ricci want to provide her customers with a variety of colors. The

will allow her to satisfy potential customers that differ in tastes.

This strategy will also give Ricci a competitive advantage in

comparison to her competitors that offer at most three different

colors.

Finally, the online selling seems to be a good idea to start with

regardless the disadvantages it might have. I will further develop

this idea in my recommendation section.

The Weaknesses

On the other hand, the way this study was conducted appears to have

some weaknesses and limitations. Concerning the product, I think that

the size of the bag is really...

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...e cosmetic products will not need such a big bag. I also think

that a beach bag might be heavy with an umbrella and chairs. For this

reason, I believe that it would be interesting to introduce a two

shoulder straps bag instead of one. Another possibility is to

introduce a product that has the same wheels as a mini quad and that

can be droved using a remote control. This will be the most convenient

but further research should be made on the cost and the potential

market for this product. Concerning the online selling, I think that

the best idea is that Ricci should hire a company to help her with

security issues. Another alternative would be to hire an intermediary

company such as amazon.com that would sell her product online.

Finally, I recommend Ricci to think about a targeting an international

market in the long run.