Ethos Pathos Logos

Prompt #1. What are some of the ways this film trailer goes about evoking pathos?

The music in this video appeals to the audience emotions. The purpose of having this fearful and overwhelming music is to cause the audience to feel scared or to actually pay attention to what is said. I am sure that if there was no music in this trailer the argument of the media would have been less effective. The music is changed when the trailer moves into to the decision that could change the cultures perspective towards women. The tone of the music changes to a more energetic and hopefully version. Now, that the audience is listening the provider adds captions and wording in the trailer. The choice of wording in the trailer is influencing the majority of the audience to feel guilt and hatred against the news media. The media is shown as the enemy which causes the audience to make a decision based on their feelings towards the media. Although, the trailer does mention women can make a change and the news media can be a positive influence if used by the proper people. The images that are shown can be hurtful and hard for some viewers to

watch. The women are shown with no respect and just appreciate for their beauty instead of focusing on their intellectual abilities. For example, in the music video the women is thrown money to her and does not have a large amount of clothes. The trailer focused on women which will be more likely to influence the majority of women and the women will make decisions based on how they feel.
Prompt #2. In what ways does this trailer make factual claims or logos? List examples of the type of factual evidence it uses. How effective is this evidence?
In this trailer the audience is provided with several facts and statistic. Throughout the video the audience is presented with visual and verbal facts. By adding these facts and statistics in the trailer the viewers will rely more on what is said to them. Someone who presents themselves with information is worth listening to because they took the time to investigate the subject. Also there is a majority of numbers shown to the viewers. The numbers or statistics will help the audience picture the amount of women being harmed by this issue. The audience will notice many women are hurt by this serious matter. We have to understand that some viewers do not trust what is shown until they have had hard based evidence. This trailer also includes pieces of teenagers and famous women talking about the matter. The teenagers mention that women are judged based on looks and not based on their brain mentality. Women feel insecure about their appearance so they seek makeup. In this trailer a young lady provides the audience with eyewitness evidence of girls overusing makeup in her school. The importance of these facts is to inform and connect the audience to the argument that is being argued. What if the viewer had no idea this was occurring ? The author has to explain to the clueless viewers. Once the author has to explained the argument with a serie of facts and evidence this will make their argument more reliable. I do believe the author did informed and covered the concerns with hard based evidences.
Prompt #3. How does the trailer’s use of interviews and secondary footage (scenes from film, tv shows, and the news) establish it ethos?
The trailer appeals to ethos because it shows people who are experienced in the matter.

Women in trail talk about the news and the cultures prospective towards women. It is not just any women but women who are experienced. These women should know what it feels like because they're part of this unequal treatment. The audience will lose interest and credibility if it was only inexperienced women talking. An argument should have at least the opinion of an expert. The audience has to trust what is said to them in order to gain credibility and trust. The celebrities and professionals make a difference in this argument. The well know people in this video included Cory Booker, Dr. Condoleezza Rice, Margaret Cho, Marie Wilson, Rosario Dawson, Katie Couric, etc. There is also men talking about the matter so it would not only be a feminist point of

view.

http://Vimeo.com/28122207