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The Importance of Persuasion
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Many people have heard of the rhetorical concepts of ‘pathos’, ‘ethos’ and ‘logos’ but only a few truly understand them. Aristotle, in his book ‘Rhetoric’, outlined the art of persuasion through using these concepts. ‘Pathos’ refers to how well the writer appeal to the readers’ emotions; ‘ethos’ refers to the credibility of the writer; and ‘logos’ refers to the use of logical reasoning and facts. I will use these rhetorical concepts in the preceding paragraphs to describe my thoughts and experience and modify my readers’ perspective.
During the weekend, I watched the Dem-Convention speech of Barack Obama. In the midst of 2004, the presidential election in America began. During the Dem-Convention speeches in 2004, Senator Barack Obama gave a moving speech that will potentially grant him the title to be the first African American president for the next coming year. Obama started off by showing his gratitude to the people of Illinois. Thanking the people for their votes, and acknowledging the past presidents of the United States. He then began to
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E pluribus Unum, out of many, one, is the motto that Obama used to connect to his audiences. He outlined “if there’s a child on the south side of Chicago who can’t read, that matters to me even if it’s not my child”. “if there’s a senior citizen somewhere, who cannot access health benefits that matters to me, even if it’s not my grandparents”. Obama said, there are those preparing to divide us “the spin-masters, the negative-ad peddlers, who embrace the politics of anything goes”. But he still believes that there is no liberal America, or a conservative America, but going back to his belief that there is only the United States of America. This relates to Logos, because Obama used his facts and his logical reasoning to shows that he cares for the people of America and that his beliefs in an issue or certain situation is
There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
One example of Logos is found in paragraph 9: “Three of every five Americans are overweight. One of every five is obese.” Pollan is using a statistic in order to emphasize to his reader the point he is intending to make. Another excellent example of logos would be, “Since the Nixon administration, farmers in the United States have managed to produce 500 additional calories per person every day (up from 3,000, already substantially more than we need); each of us is, heroically managing to put away 200 of those surplus calories at the end of their trip up the food chain.” Most Americans would find this statistic staggering as well as impactful as considering their options in the republic of fat. Another example is when he stated, “Since 1997, an American’s average daily intake of calories has jumped by more than ten percent.” This statistic is showing how the change in calories is increasing our unhealthy eating
It is obvious that literacy contributes to success (logos), that the more fortunate should help people in necessity because it’s the right thing to do (ethos), and that emotion needs to be brought before the eyes in some occasions (pathos) so the audience can be persuaded. Furthermore, the reviewers needed to identify with the writers and everyone else that was a member of the rhetorical ecology. The author wrote this to help readers and writers understand some basic rhetorical principles as they continue to study rhetoric. This argument matters because most people tend to be confused on what rhetoric is and how it should be applied to writing. The author seems to agree with readers and writers on rhetoric being considered confusing but also disagrees with them by stating that rhetoric can be quite simple if elements are used appropriately. A term I came across was pisteis, which is pathos, ethos and logos, elements that can be used in persuasion. Another term I came across was pervasive: widespread of a thing throughout people or an
Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
By appealing so much to pathos, his letter focuses more on emotionally convincing and persuading the reader to accept his claim, rather than providing facts and logic to his argument. His combined use of logos and ethos also adds an aspect of logic and reason to his argument, as well as further showing his credibility and connection to the subject as the author. His use of the three rhetorical devices helps to bolster and support his claim, while also personalizing and connecting with the
Persuasion is a very powerful weapon even against the most stoic of people. In the Tragedy, Julius Caesar by William Shakespeare Cassius, a high class politician with bad intentions persuades Brutus, an honorable, stoic high class politician and Casca to kill Caesar for the good of Rome, however, Cassius’ real goal is to get rid of Caesar because Caesar doesn’t like him. After killing Caesar, Brutus and Antony, Caesar closest friend, make speeches at his funeral in order to persuade the public. Cassius, Brutus and Antony’s use of Ethos, Logos, and Pathos in order to persuade the public, Casca, and Brutus shows that anyone can be persuaded by appealing to their emotions, motivations, and personalities.
Guns do belong in schools and prospective parents should be required to obtain a license before having kids. These are the dominant themes present in Jamie O'Meara's "Gun, Sex, and Education" and Janice Turner's "Should We Need a License to Be a Parent?" respectively. O'Meara argues that just like sex education arms the youth with knowledge, protecting them from irresponsible promiscuous behavior, gun education would serve the same purpose with respect to violence and guns. Similarly, Turner calls for new legislation but in an entirely different arena. She believes that in order to become parents, adults or non-adults for that matter, should meet a certain required standard and obtain a license in order to enter the most important profession of all: parenting. In order to develop these arguments, both writers utilize the general rhetorical strategies of comparison and argument. However, there is one key difference between the approaches taken to the development of the arguments. O'Meara's article has successfully employs ethical (ethos), emotional (pathos) and logical (logos) appeal whereas Turner's article takes a predominantly rational appeal (logos). Though both articles do an excellent job of conveying their points, all things considered, O'Meara's attempt at presenting a well balanced approach appealing to logic, emotion and ethics is more successful than Turner's attempt at presenting a solely logical argument.
From the beginning, and throughout his speech he used in the most effective way rhetorical tools to support his beliefs. The rhetoric tool such as ethos, pathos and logos. He used ethos used to gives his audience a better understanding of who his character is. For him to establish an effective speech of ethos, Obama had to present himself in a way that will make the audience believe in his beliefs as well. In this speech Obama creates his ethos in many different ways that gives his speech not only credibility but, validity also. Obama does
Churchill effectively used rhetoric in his speech. Rhetoric is the art of effective persuasive writing and speaking. Aristotle, an ancient Greek philosopher, created rhetoric. There are three types of rhetoric, logos, pathos, and ethos. Each type differs from the other types. Logos is a logical argument built from relevant and sufficient evidence. Logos is based on facts, statistics, and claims based off of logic. Pathos is arguments which evoke emotions in an audience. Some forms of pathos are celebrity testimonials, bandwagon, and fear mongering. All of these evoke emotions in an
Finally, President Obama calls for action. He reminds us, through anaphora, that “our journey is not complete” until we are all equal and more opportunistic, per-se. Obama tells us that that is our task, alluding to the Declaration of Independence, to “make these words, rights, these values of life, liberty, and the pursuit of happiness real for every American” is a task that we will all go through together as one to achieve for all. Concluding his speech, the president reminds us that we are the hope; we ARE the change.
Aristotle believes that there are three important rhetoric devices used in the art of persuasion. These rhetoric appeals are most commonly known as pathos, ethos, and logos. Pathos is used for creating emotional appeals like anger or happiness to persuade the audience on a certain claim. Ethos, in arguments, creates a sense of trustworthiness between the author and audience to make an appeal credible. Logos uses strategies of logic like inductive and deductive reasoning to persuade viewers. In a 1995 Nike advertisement known as, “If you let me play,” pathos, logos, and ethos are rhetoric devices utilized to portray a better way of life for young girls that are involved in sports.
Rhetorical Analysis and Persuasion Every day we are victims to persuasion whether anyone can notice it or not. Logos, pathos and ethos are the types of persuasion. Logos persuades by reason, pathos by appealing to emotion and ethos by the credibility of the author. The characters in The Iliad employ the use of these techniques to sway another character into doing or feeling something else.
On July 27, 2004, Barack Obama made arguably his most important speech, “The Audacity of Hope”, at the Democratic National Convention Keynote Address. These conventions are for political parties to announce a winner for nomination. All the way through his piece, Obama focuses on connecting Americans and himself to the audience. In fact, at the time, Barack Obama was a US Senate candidate for the United States president, and in making this speech, was offered a window for raising his popularity. Throughout “The Audacity of Hope” speech, Barack Obama implements three main devices to raise his political popularity: repetition, abstract language, and structure.
discussed the rhetorical skills in the writing styles and analysis. The main components of this learning was to be able to differentiate and understand the ethos, logos, and pathos appeals associated with the particular feeling and help develop understanding. Using the ethos, logos, and pathos appeals the writers and speakers can convince their readers to some image or understanding regarding the group or association. Every one of us is associated with different discourse communities that have different specialties and meaning. Everyone must have to learn the ways the communities interact with their members and how the communities understand a person from outside the community. Being outside from the community there is need to learn regarding
Bernard Roth, author of The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life, argued in his book that people give reasons all the time and reasons are just bullshit. Bernard Roth discusses in his chapter of how people are their only one’s standing in their own way. He also touches on how society views reason as making someone appear to be normal, because without reasoning, Roth argued that a person would appear crazy. Bernard Roth uses Aristotle’s Rhetorical Triangle in his argument, it contains ethos, pathos, and logos to show that reasons truly are bullshit.