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Food habits and culture
North indian food habits essay
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Lack of attention for Indian food Ethnic Indian food known for its Rich, fragrant and appetizing taste flourishes have been increasing over the last few decades and are becoming more prominent on grocery store shelves due to the increase of the Indian population in the U.S., although, Ethnic Indian food are growing at prompt speed in American, but when comparing to other ethnic food such as Latino and Chinese where there are over 40,000 Chinese and Latino restaurants in the United states compared to that there are little over 5,000 Indian restaurants in United states which shows that it is nowhere near that level of popularity as these ethnic food (Para. 2). While it is true that Indian food has slowly but surely found its way …show more content…
But their main delicious dishes are not gaining that much popularity and one of the main reason is because people usually find Indian foods to be very hot and spicy, which is something most Americans doesn’t prefer which is why according to the specialty food association Indian food accounts for only 1.2 percent (Para.4). Also, even though, American is an immigrant’s country and people from all over the worlds with different taste buds, most of the people don't really like spicy food. However, there are quite a few large numbers of people who loves spicy food and some of them are from Mexico and South America. The fact about American loving hot sauce is true, however, they are yet to come to comprehend the level of significant spicy gravies that most Indian restaurant offers. Also, not to mention that most of the best Indian foods are often very hot and spicy, which makes harder to attract more consumers since not that many people like hot and spicy food (Para.6). In addition, often delicious hot and spicy Indian foods are also expensive and that is another disadvantage of gaining attraction from delicious ethnic Indian
In Lavanya Ramanathan’s Washington Post article published in 2015 titled “Why everyone should stop calling immigrant food ‘ethnic’”, she discusses about people’s preconceptions on the type of food that should be labelled ethnic. Ashlie Stevens also touched on a similar topic in her Guardian article published in 2015 titled “Stop thinking and just eat: when ‘food adventuring’ trivializes culture”. She talks about how people assume that just by eating food from a certain culture, they are able relate to the culture as a whole. Both authors acknowledge the importance of appreciating authentic cuisines, but takes different approaches to convince the audience. Both authors establish credibility by using a wide range of substantiated evidences. While,
In the writing “If You Are What You Eat, Then What Am I?” Geeta Kothari describes the differences in the American and Indian cultures through her unique description of the food differences. As a little Indian-American girl, Kothari curiously wanted to eat what of kids her age ate, tuna salad sandwich, hot dogs, and foods of such nature. Kothari describes her first encounter with a can of tuna fish as it looks “pink and shiny, like an internal organ” (947). As Kothari ages, it becomes clear that she sees American food much the way her parents saw it- “repugnant… meat byproducts… glued together by chemicals and fat” (947). Even though Kothari describes American food as strange, disgusting, and foreign; it was also “infidelity” to eat it (951).
According to Hinduism, the religion most common in this country, believe that killing animals is inhumane and is unfair to the creature, thus there are not many meats that available for the people, except in some certain areas. Despite this fact, meat alternatives are very popular in India for these people being able to get protein and healthy fats while still being able to follow the guidelines of their religion. The prices of lentils, especially are cheap there as many poor and middle class families rely on these types of foods. Some examples of these types of lentils or culturally known as, daal, are moong, urad, masoor, and chana daal. Moreover, India is one of the major importers of lentils from Canada surprisingly, spending on average $1.1 billion dollars. As this Asian nation is already drowned in substantial amounts of debt, having many of its citizens buying all the lentils can ensure them that they are making profit of these foods. Thus, through the food guide, they want to encourage Indians to continue to buy this item buy making the protein a section of the food guide, rather than nothing or a very small portion. Moving on, in Canada, meat and alternatives are a small portion of the food guide because an individual does not need a lot of it to maintain a healthy body. Also, in many western countries like Canada, fast food meals have become very popular and are being eaten in enormous quantities, raising the number of obese, diabetic and individuals with heart related problems. Therefore, in the food guide it addresses Canadians to have small servings of meat when cooking themselves, to ensure that none or merely a few people are overeating
Pothukuchi, Kameshwari. "Book Review of Fast Food Nation: The Dark Side of the All-American Meal(Eric Schlosser, New York: Houghton Mifflin, 2001." U-M Personal World Wide Web Server. Web. 19 May 2011. .
The author chose to conduct this research to explore the comparison between Szechuan and Cantonese food and the extent of its popularity within UK. To enable the research to be conducted in a smaller margin, the students of University of West London are selected as the focused target of research. As observed in the European culture, Chinese food is considered a treat for special occasions as selected restaurant stands equal with high-end restaurants that are serving western cuisine as shown in TopTable (2014). According to Mail Online (2010), it is found that 39 per cent of the population preferred Oriental flavours, such as sweet and sour and chow mein to Indian sauces such as tikka masala.
Michael Twitty is a food writer and culinary historian best known for preparing, preserving and promoting African American food ways and its origins in Africa. He emphasizes how African food culture has made a great impact on the American South. His cooking helped him to learn about his identity and culture. He describes “identity cooking” a way to better understand him and his culture as a Jewish-African American. A project he developed called “The Cooking Gene” is what he explains as a means of “exploring my family history through food, from Africa to America, from slavery to freedom.” Race, food and ethnicity all have a more complex and cultural meaning especially when fused together. Different
Before there was a United States of America, there were tribes of Native Americans living off the land. In the southeastern part of the country, the largest group of Native Americans were the Cherokee people (Boulware, 2009). Cherokees are networked through vast kinship lines that separates them from other tribes in the region (Boulware, 2009). They once occupied a territory that ran throughout the Appalachian Mountains (Boulware, 2009). Cherokees spoke a common language known as Iroquoian, different from the surrounding tribes (Boulware, 2009).
Food has been used as a tool by many cultures as movements to help with their culture become recognized, to identify their way of being, and to show their class and status. By exploring different author’s articles, and movie clips this will be visible. Food has created many cultures to explore these outlets and in return has had a positive impact on their culture.
The other aspect of the Americanization of different cultures’ foods is lessening the spiciness of certain foods. For instance, foods from Thailand usually have a significant amount of heat and spice based on the Thai food culture that largely incorporates vegetables. In this case, Americans lessen the spiciness through changing a major ingredient of the ethnic cuisine in order to prepare an Americanized Thai cuisine. Therefore, Americans have primarily Americanized different cultures’ foods through salting, adding sugar, or frying and lessening changing major ingredients of the native cuisine.
A defining trait of every country, whether it be Italy or India, is the type of cuisine that they serve. One of the best ways to gain an understanding of a country’s culture is through their food. While some people would deem other aspects of a culture as more important, it is a feature easiest to explain and relate to. A distinguishing fact is that food is both physical and mental in that its creation takes dedication and effort; food is able to create emotions given the proper setting. As cooking traditions evolved throughout the years, to fit people’s ever changing tastes, so does the culture. They are parallel to each other in that as one aspect of culture changes, so does the food and vice versa. Two of the most popular types of foods in society today are American food, and Chinese food. The typical features of how food is prepared and made, the tastes preferred, the utensils, and the beliefs about the food's properties are all reflections of the American and Chinese cultures.
The movie “The Hundred Foot Journey” is a great representation of different cultures interacting as well as the different food habits. The movie is based on an Indian family who moves to Italy and wants to open an Indian restaurant across street from a famous Italian restaurant in the small town. The Kadam family wants to bring the Indian cuisine to a new culture and share some of their values. They have trouble expanding their culinary delights to the public because Marquerite the sous-chef doesn’t want any competition. Throughout the movie, secrets on certain dishes are shared and tricks to improve the certain style of food is greatly appreciated by both restaurant chefs.
This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.
When a person enjoys a dish from a different country, this can cause a positive perspective to the culture itself. According to SooCheong Jang and Jooyeon Ha, authors of “The Influence of Cultural Experience: Emotions in Relation to Authenticity at Ethnic Restaurants.” A study conducted to identify customers’ cultural experiences with authenticity of ethnic restaurants. “This study uncovered that a customer’s experiences with a particular culture are a significant factor for eliciting positive emotions regarding authentic aspects of ethnic restaurants” (302). Furthermore, the authors suggest that providing different parts of one’s culture (including their food) will get people more interested in different cultures (302). Ethnic restaurants can become the start point that gets people interested in different cultures. To encourage people into learning more about different cultures, ethnic restaurants can give out flyers about their culture to their customers or add a factoid of a certain dish next to it’s name in the menu. This can increase the chances of a customer getting to the start point of being interested in learning about a different
As a marketer you need to be aware of the social norms of what is and is not accepted in different cultures. It would not be wise to think that the same T.V. ad used in America would be ok to use in India. When you understand what different cultures value you can use it toward your advantage when marketing. The Whirlpool ad used in India took fourteen months of research to find that the Indian homemakers prize hygiene and purity. Once they realized this they came up with a T.V. ad that shows a girl standing out from the crowd in white “thanks to whirlpool”. When you create an advertising campaign that really makes people not hesitate about whether or not to by your product, you have put yourself in a really good position to succeed. Marketing mix adaptation is necessary when selling in other countries. People who live in India are mainly Hindu and don’t believe in eating meat. Companies like McDonalds get around this by offering chicken, fish, and vegetable burgers.
In conclusion, Indian cooking can very well be known to be vivid, exquisite, and simply delicious. India is a banquet expressed in colors, smells, flavors, and personalities. The hundreds of spices which most Indian cooks use, show exactly why their food can always stand out from others and taste fantastic. The traditional foods used in India such as curry, Roti, and chutneys are some of the reasons as to why India’s dishes are so extraordinary. The tasty snacks in India complete the list by allowing Indians to grab a quick bite while on the way to an important desti-nation.