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More handpicked essays just for you.
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SKCAD-The Process of Ethical Decision Making Gain Knowledge The Ethics of Photoshop- Key Facts: “It is unjust for photographers of mass media to create unrealistic edits of human bodies for the consideration of viewers' psyches.” "nearly 50% of girls under the age of 16 are worried that they're fat" "by the age of 17, 78% of girls say they are unhappy with their bodies" “The media promotes thinness as the sole ideal for men and women” Continues routine of unhealthy and rigid eating causes eating disorders This conventional image shows can cause many mental illnesses such as eating disorders Source:https://prezi.com/btuw6tubt1v7/the-ethics-of-photoshop/?webgl=0 Questions to ask: Who photoshops these images? What extent have we gone to in …show more content…
order to show unrealistic photos? Which industry does photoshop most occur Is there a limit to how much photoshop can be done? How has photoshop impacted our society, culture and diversity? “What do the actresses/actors/models truly get out of it?” For Against Enhances creativity with photos Helps attract and sell products to customers Quick and easy to manipulate photos More jobs in editing field It removes the natural beautiness of a person It shows us a false image of the model Some celebrities and models don't want to be photoshopped It shows us that we cannot trust advertised images Analysing the points: 4 key arguments from each side of the debate- For- Enhances creativity with photos- Before photoshop was introduced photographers had many minor difficulties and were not able to change lighting and many other aspects of photos. Nowadays a photographer could change any aspect of a image by a click. This has brought out more creativity as more people are noe learning the technique of photoshop and helping them self by portraying an image. Helps attract and sell products to customers- Photoshop helps many companies that are selling and trying to attract customers to buying their product. This cannot always be a good thing as companies might use it as a advantage, but it can be a good things as well as when they are filming a new product they might have mistake that maybe includes something like a flicker or something that is not supposed to be in the image can be easily edited by photoshop Quick and easy to manipulate photos- A quick and easy way to edit and manipulate a photo is by photoshop is someone whats to edit a photo of a family that is being perfectly pictured and what to make it a more fascinating image then editing can be used as it enhances the quality and texture of the image. More jobs in editing field- As more people are being involved in the arts field more jobs are being introduced including jobs that include editing and also as more products are being innovated more advertising will be done and more jobs are to be offered. Against- It removes natural beautiness- As more photoshop is being used the natural beauty is decreasing and models and actors are now using photoshop to enhance their looks in front of the camera, Kim Kardashian is one example that we can use, if we see her picture with makeup and use of photoshop we can see that it is very attractive it the eye. But if we look at a picture of her without makeup and photoshop then we can tell a massive difference as she in not being enhanced by these special features and tools. It shows us a false image of the model- As talking earlier about not showing natural beautiness and this topic comes very much similar as the artificial image of the model is being shown.
When the model shoots at a studio she is makeup free and in her natural state, but as the shooting moves on we can imagine that she is not transforming into her artificial version. And at the end we see that editing via photoshop or other editing software is used and the model has changed completely. This shows us that we are been shown a false image of the model Some celebrities and models don't want to be photoshopped- As photoshop is now being widely spread by the use of models, some models have actually protested against photoshop and thought that more celebrities should stop using photoshop in their shoots. Some of these examples are people like the well known artist Lorde which in her social media wrote that “one edited so my skin is perfect and one real. remember flaws are ok”. This shows that even well known artist are protesting against the artificial crime of photoshop. It shows that we cannot trust advertised images- Remember those times when you are walking around and catch the glimpse of an advert and are convinced into buying the product. These adverts that are been presented to us show perfect and flawless images of people and not the real
them. These adverts show the artificial view of the model this means that the company is using advantages to convince the consumer in to the product.This shows that we cannot trust advertised images that portray a artificial view of the model. Examine the Consequences Short Time Long Term Small Business that do not use photoshop in negative way could drop dramatically Fake identities will come across People will stop trusting and using the advertised products that are being shown by models Over the time the celebrities will lose their fake identities People will lose their jobs as the editing field will gradually drop It will affect business that have pursued a beauty product as a product and will stop their goal What is the magnitude of the consequences and probability that the consequences will happen? There is a very likely chance that will happen but it all depends on the population and what they believe is the right decision on photoshop. As many people have different opinions on photoshop there is a 50/50 chance on what people will think and the consequences that will occur in the future of photoshop. Make your decision The proper ethical action that I believe should occur is that photoshop should not be banned. I believe that evidence that is being gained throughout the research shows that photoshop has a positives with negatives but negatives should not interfere with the positives. As shown online photoshop is a editing base software that allows people to edit and enhance the performance of their photo and not manipulate a body image. As far as I think photoshop could be banned in only the certain field that allows the editor to portray a fake identity and show and artificial image of the actress/model.This means that photoshop could be used in positive and helpful way to everyday people that want to enhance their photos.Photoshop is also a great skill to add to your collection and most schools are teaching students to use a photoshop efficiently and edit photos.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Advertising is one of the most influential art forms on Earth. Everyday people come face-to-face with a multitude of ads: At this point, they are a part of who we are. We see ads on billboards and all over the internet. While many ads prove to be very successful, there are a huge amount that end up being highly unsuccessful. Although they may fail, a portion of ads become well known for the controversy they bring with them. One specific ad that got a lot of people talking was Protein World’s Are You Beach Body Ready? This ad did not work as intended because of its overall visualization, the standard it set for women, and the meaning behind the product.
Modeling has been an ideal for both men and women; it’s given us a standard of beauty that can cause both aspiration and jealousy. Over the decades, the once high standards that were given to models to provide both ambition and longevity has now slackened. Models are much more “plump” as society has adapted to a more dormant lifestyle; appealing to the everyday average man/woman.
This chapter adequately demonstrates that photography of the body hinges on the relationship between photography and reality but also it is one of the means by which individuals are constructed as social subjects to the extent that it participates in disciplining the body. A photograph constructs different meaning for human bodies through the way it represents them but also as an ideologically generic medium about sex, race and humanity altogether but also through why it uses humans as ends but as means.
Avery common example to use for false advertisements is models. A model can accentuate and show off every corner of ther body and the advertisement may display or promise you “gorgeous looking skin”, or “the perfect hair within two weeks,” all for the sake of buying their product. Unless there is physical, hard evidence explaining how the product works, and how effective it is, then it would not be worth purchasing. Another thing that displays the misleading of manipulated advertisements is clothing lines depicted by models. Most everyone has heard of the famous Victoria’s Secret models and how robust and perfect their bodies are. Ritchie says that “...we see the “models” and the “logical” part of our brain recognizes that this is probably a manipulated image, but the “emotional” part of our brains don’t register this at all.” Thanks to modern day technology, it is very easy to get rid of imperfections and blemishes with the touch of a button, making any human body look impeccable. By doing these things, humans in general will believe that they are true, they will buy into the product only because they want the same results as depicted by the modes. Thus, resulting in false advertisement and an unsatisfied customer questioning their self worth. This type of manipulation is most commonly found in female attracted
Hardy, Leah. “A big fat (and very dangerous) lie: A former Cosmo editor lifts the lid on airbrushing skinny models to look healthy.” dailymail.co.uk. Mail Online, 20 May. 2012. Web. 20 Jan. 2014.
The modern world is full of photographs. They are used for ads, political campaigns, and magazines. However it can be hard to tell whether or not a photograph is real. Many are ‘doctored’ or altered in some way. These doctored photographs can be seemingly harmless, such as advertisements, but they can misrepresent a product or person. There is a fine line between what is ethical and what isn’t for doctored images. Photographs should never be altered in order to deceive individuals, damage someone’s reputation, or when they have a strong negative impact on self-esteem. However if doctored photographs are used for art or for minor touch-ups for advertisements that don’t misrepresent a product then
Throughout the recent years, Photoshop has become a widespread phenomenon amongst the world. With the rapidly developing inventions of camera’s and devices with cameras on them; posting pictures on social media has become extremely popular. Along with that, the pressure to appear perfect in said pictures has increased dramatically. Society has become exceedingly focused on the idea of perfect, and what perfect looks like. Especially now, with growing photo sharing phone applications such as Instagram, photo editing is becoming even more popular. Photoshop has proven to have many beneficial uses; however, it also has very negative consequences such as false perceptions, and misleading people.
When using Photoshop on a person to “perfect” the image the editors get quite drastic; in a recent cover for Rolling Stone Katy Perry was shown sitting on a bed in just a bra and underwear, seems like the average cover right? Well yes it is like every other magazine except this one had its pre-photoshop cover leaked as well. In the above picture we can see that the editors of this photoshop slimmed Katy down, enhanced her breasts, removed moles, made her skin look glossy, and even removed the sock on her right leg. Its this nit picking that causes harm to our society and to our communities. It seems as though everyday we hear of another young girl committing suicide because she felt worthless.
Consequences of Photoshop in the Media: Why are people so worried about the way they look? Why do people sometimes hate their looks? The answer to these questions is Photoshop. Photoshop should be illegal in magazines and social media, because it is destroying people by making them feel insecure and self conscious about their appearance. There are women out there who have depression, eating disorders, and are linked to the way women are displayed in the media.
False advertising is a growing trend in our society. “Each day we face a barrage of images and messages from society and the media telling us who, what and how we should be. We are led to believe that if we could only look perfect and lead perfect lives, we’d no longer feel inadequate.” (Brene Brown) Inte...
The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, “Advertisers sell images, not products.”
Adobe Photoshop is a type of unusual merchandise which has a great cultural significance considerably past its precise objective. The famous brand has become synonymous to image editing that it has changed into a verb; most of us generally take a look at 'Photoshopping' graphics no matter the software program that any of us is in fact using on it.
In the group I am the only one who is familiar with using Photoshop, and I am the only one who have the app in my computer, therefore I am the one who edit the picture with Photoshop. Beside that I am also translating the email message into Chinese, because I am the only one who know how to speak Chinese in our group. I learn a lot of new skill in using Photoshop; I learn a lot of other skill in using Photoshop. Before I only know how to crop the picture, and paste it in other file, however now I can crop the picture using the magic wand to get different kind of line, also I now can add colors to the face to make the people look more handsome and pretty. I can Photoshop the pimples off from the picture by using Photoshop. In this project I