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Articles on impact of social media on tourism 2019-2022 pdf
Articles on impact of social media on tourism 2019-2022 pdf
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Background
The travel and tourism industry is one of the leading growing sectors in UK and across the globe. The development of this industry is closely interconnected to the broader technological and socio-economic changes, which is evolving continuously, and are consistently reforming the nature of supply and demands in the travel and tourism industry. Tourism has attracted a significant number of attentions during the last decade, with studies being conducted on a diverse and broad range of topics, which includes marketing and advertising tourism in various cities across the globe (Pearce, 2001, 926). Distribution is one of the most crucial factors of hospitality, travel and tourism sectors’ ability to acquire higher market share, achieve greater levels of profitable revenue, and to perform at an acceptable level in terms of financial returns.
Majority of the research, specifically to the field of marketing, has been related to the components if promoting a place and selling the city (Levy & Matos 2002, 241; Law, 2002, 5). With a brief background made to the role played by distribution channels in the marketing mix of tourism and travel, little or no research on distribution issues have been conducted. New tourism environment is facing a rapidly changing environment and needs a continuous research. In the travel and tourism industries, distribution is particularly important because these industries deal in services which are intangible, very perishable and because these industries operate globally. A more comprehensive approach to the tourism industry is needed; one that focuses on the perspective of all channel members, not only the suppliers and intermediaries. With the evolution of technology, the relationship between the c...
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...estination. Furthermore, this can enhance consumers’ experience as it improves the connection between education and entertainment, by offering entertaining and interactive scenarios that are capable of educational experience and engaging tourism (Pantano & Servidio, 2009, 1216). In addition, the visitors of websites are exposed to a number of collective stimuli together; as a result this procedure enhanced the memorisation process of users. The technology also helped the marketers in tracking the movement of users in the virtual environments, which may be managed and collected in order to examine the preferences and behaviour of tourists displayed during the virtual tour of the place (Pantano & Servidio, 2009, 1216). Afterwards, the marketers can use this data and information for improving the virtual environments and for integrating customised advertising messages.
The corporation has become the UK’s largest independent hotel brand comprising of 500+ hotels and 37,000+ guest bedrooms which is spread across UK, along with Ireland and Spain. In this report, the positioning of the Travelodge will be discussed in the sector of hospitality.
Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to
Thanks to these factors, pricing becomes one of the primary uses with which hotels attract customers. However, due to customers’ independent nature, there influence over industry players is limited. In the high-end segment of hotels, price influence becomes even less as hotels find it easier to differentiate themselves from the competition and customers become less price sensitive coming to expect higher prices as a symbolism of superior quality and services. Lastly, corporate business and tour operators can exert more influence due to their large purchases but this affect is of a limited nature and does not extend across the whole
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
Consumers can purchase the goods through diverse channels and this will raise consciousness in the customers’ mind and make the loyalty. The higher the channel, the lower the price, it is going to occur all kinds of customers. Thus, enterprises have to consider their distribution channel architecture. They need to decide that channel must be applied an identical to their brand
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Supplier power within the hotel industry is limited primarily due to the abundance of hospitality product providers. Hotel furnishings and amenities are available within a broad market, providing hotel owners with the freedom to choose products that specifically meet their personal standards and requirements. This places the burden on suppliers to increase product attractiveness for hoteliers. Hotels can often also be substantially large and purchase in bulk, making them very valuable customers for suppliers.
2. Mr. Babasab Patil their paper title “Study to assess the effectiveness of distribution channel of Coca cola co. at Belgaum city”: Distribution Channel plays a very important role especially with respect to the soft drink industry because if the product is not available on time the consumer will switch on to other brands and the company will loosen its market share and hence an effective distribution channel is the need of this industry.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
Working during the holidays isn’t always an enjoyable prospect. When your office chair is the front seat of a semi-truck driving through holiday traffic, it can be an even tougher pill to swallow.
The negative impacts that tourism creates can destroy the environment and all of its resources which it depends of for survival. Tourism has the prospective to create and bring useful effects on to the environment by donation the environmental protection conservation.
There is nothing quite like traveling, going someplace new and finding out more about the world and yourself. Anyone can become a traveler it just takes a little bit of faith and courage. Traveling across the world or even across the country is a learning experience. When you are a traveler you see how people live and how different cultures work. It is the best educational experience you could give yourself. You see how the world works in a way no one can teach you. Seeing different cultures and people help build the person you want to be. If you are a traveler the world influences you, because when traveling, you see the good and the bad, and you learn from the right and the wrong. I am very lucky that I am able to be a traveler and see this