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Brief history of apple company
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Investigate and Analyze the Company’s History and Growth
The rise of apple products began in 1976 by two men, Steve Jobs and Steve Wozniak. Jobs and Wozniak were both highly intelligent and were interested in electronics; however, they were not the social type so people looked at them as outcasts. Both of the men ended up dropping out of school and working for companies in the Silicon Valley. Steve Jobs worked in the Atari industry and Steve Wozniak worked for Hewlett –Packard. Later the both men came together and designed the first Apple computer called the Apple 1. The two men insisted on trying to sell it and on April 1, 1976 Apple computers was introduced. Apple did not officially begin to take off until about the 1980s, when the second
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Orders began to pour in and the Apple Company began to rise because of their innovation. With all this success came an influx within the company, they had over five thousand employees and people were buying their computers from all over the globe. Steve Jobs thought Apple needed to “grow-up” so John Sculley becomes the CEO of the Apple Company. Sculley did not have a great deal of knowledge about computers, which lead to heated arguments between the two men, which later lead to Jobs resigning and left the company. The company soon began to fail and had to lay off thousands of employees. Steve Jobs was moved back at the Apple Company and it was known because he changed how Apple would sell computers both online and over the phone. Jobs also introduced two new machines, the power Mac G3 and the PowerBookG3. Apple Since then …show more content…
Even though there are many competitors trying to out due the corporation, Apple just has a unique way to grab the attention of Americans and individuals around the globe. Apple is viewed as environmentally friendly because they have this thing called an “Environment Footprint”. Apple reports their environmental impact comprehensively. They do this by focusing on our products: what happens when we design them, what happens when we make them, and what happens when you take them home and use them. Apple can improve some of their weaknesses by making their products more affordable for people to buy instead of driving up the price every time they fabricate something new. If Apple would change this they could bring in even more income and customers. I strongly believe that Apple 's strengths outweigh their weaknesses and external threats. Apple is a very colossal and powerful company that has just absolutely taken over the technology industry single handedly and is still
Sir Steve Jobs, the almighty co-founder of Apple started apple dreaming big. The Harvard College dropout carried through with that dream. According to Leander Kahney, author of “Inside Steve’s Brain,” “apple went public 1980 with the biggest public offering since 1958” (2008), this offer proved successful as apple soon became a super power. Apple suffered a fall out though, but Steve Jobs came back and rescued them, reviving them to their previous stature.
Steve Jobs and his friend Wozniak started to create their very first computer, and it came out a lot better than what they thought it was going to be. With very little education, the first computer that came out was extraordinary. “It was the first single-board computer with built-in circuitry allowing for direct video interface, along with a central ROM, which allowed it to load programs from an external source” (“Steve P. Jobs”). Without the education that most people get, for someone who dropped out of college, Jobs created such a powerful computer without the knowledge that most people have. Jobs computer that he created along with his friend was so astonishing a second computer came out. “A year later, the Apple II was launched with a simple, compact design like the Apple I, plus a color monitor” (“Steve Paul Jobs”). The first computer that Jobs created was excellent enough to create a second one, which was also a superior computer. Even though Jobs dropped out of college, he was still intelligent enough to create one of the biggest companies in the world. Apple incorporations was going strong until one day the company decided to let Steve Jobs go,...
Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market.
A boy, adopted by middle class parents, who dropped out of college after six months, decided to begin his own business, and he stated his business on 1 April; April Fool’s Day (Dernback, n.d.). Society would presume that a company with such a colorful beginning would most likely not survive its infancy stage, but that is not the case for this story. In 1976, this company began with three men and one thousand dollars, but it started a movement that would revolutionize the world, Apple Computer was born. By the time Steve Jobs was twenty-five years of age, he was worth over a hundred million dollars (Dernback, n.d.). Jobs not only had an idea, he had a plan that would lead to the success of Apple. Jobs understood that “Marketing is much more
In 1984 Jobs would introduce the Macintosh at the company 's annual shareholders meeting. They launched the Macintosh and for the first few months it was successful. A year later sales was dropping and Jobs was in denial and would continue to behave as if he had saved Apple. Steve Jobs and John Sculley was not talking to one another.
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
In 1976 college dropouts Steve Jobs, Steve Wozniak, assisted by Ron Wayne embarked on a path to start a tech company that would create new innovative products by connecting people all over the world. This company came to be known as Apple Computers which has become a global leader in Technology and cultural innovation. The rise of Apple computers did not come easy and along with the major success obtained their failures have not gone without notice. Yet, through the joy of success and the agony of defeat, Apple has continued to reinvent its brand over four decades.
I believe that Apple is a Utilitarianism company because of how Apple makes their products user friendly and make people feel good about their products. Utilitarianism is one of the pretty well known moral theories. Utilitarianism is under the idea of Consequentialism which the view that is all about making the right kinds of overall consequences. Utilitarianism was from 2 philosophers, John Stuart Mill and Jeremy Bentham who were great examples of consequentialism. Utilitarianism means that his purpose of morality is to make life better by increasing the amount of good things such as happiness and pleasure in the world and lowering the amount of bad things such as unhappiness and pain. The two most important Utilitarianism are John Stuart Mill and Jeremy Bentham because they had made a huge impact on the philosophy’s of moral theory, their approaches on economics, social policy and political. Utilitarianism is the choices that people make that is right and makes the overall everyone happy. Utilitarian’s believe that people should choose the option that maximizes utility for example the action that creates the most amount of good. Utilitarianism is thought to be a simple theory because it only has one evaluating principle, act on what makes the best
In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
The history of Apple began thirty years ago, when the two friends, Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers.
Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market. In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008). SWOT Analysis of Apple, Inc. Strengths (Competitive Advantage)
Finally, Apple in the media portrays a specific lifestyle that mirrors their own company beliefs. Their recent success with their new line of products will definitely be a nice segue into the future. With newer, more stylish commercials, and newer products geared toward personal needs, Apple will remain successful. Furthermore, Apple does not try to force this sort-of fake synthetic belief system—they actually live it.
Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .
In 1976, Steve Jobs founded Apple Computer with his friend Wozniak in the garage of Job’s parents. In 1984, Jobs introduced the Macintosh to the world. It was a very innovative and good product but sales were not strong. Apple’s board wanted to Jobs to step down from his position. In 1985, Steve Jobs founded NeXT Inc. Steve was able to create technologically advanced product but the cost was too high to be successful. Company made first profit after 10 years of operation. In 1997, NeXT Inc was acquired by Apple Inc. In 1986, Jobs bought The Graphics Group. In 1995, the first film, Toy Story, came out. It was a big success and Pixar became one of the biggest animations producing company in the market. Jobs had opportunity to return to Apple, after Apple decided to purchase NeXT Inc. After Jobs returned to Apple, He started to invent new product. iMac was introduced to market and Jobs became permanent CEO of Apple. Apple started to expand their expertise under Jobs guidance. Apple started to introduce digital appliances like iPod, portable music player. In 2007, Apple introduced the iPhone, the very first multi-touch display cellphone. iPod and iPhone completely changed world. These inventions were not only a better product but also new way...