Essay On Tata Tea

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My dissertation Report consist of Secondary data
From the overall Tata group, Tata tea and two more Tata enterprises has been allotted a status of.
Star status is given to those an enterprises that are the market leader in their own product field. For example Tata Tea and brand leads market share in of all terms of capacity and value in India and has been complemented "Super Brand" recognition in the country.
Moreover all the star the industries have a growth rate above 12%. And to maintain the growth rate the industries has spend large amount of money in their respective sectors. For example Tata Motors has invested in various projects such as Tata Nano project, and amny more etc. Also Tata tea did invested lot of money in therefore preserving its image by investing over jaago re campaign.

Tata tea’s global over and above strategy is to become the market and the leader in tea production in India, increase capacity its reach in the global market and end up being the global tea market leader where Unilever is often currently positioned. For this the company has adopted the appr...

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