Essay On Southwest Airlines Organizational Structure

The Organizational Structure of Southwest Airlines. One of the determining factors of the organizational behavior in an organizational structure. It includes several areas such as issues of authority and control, communication team, market and geographic structure, product division. Southwest Airlines determine all these areas and proved a strong competence in all issues. The SWA organizational structure is well-known for being functional. First of all, because their structure is multi-divisional, “each division in a multidivisional structure is essentially a different business. Moreover, the responsibility of each divisional manager is to design the divisional structure that best meets the needs of the products and customer of that division” (Jones, 2007, p. 155). The major positive aspect of such kind of structure is an increased organizational effectiveness and control. In this system, behavior is controlled through internal upward mobility. “A large divisional company possesses an internal labor market which increases managers’ motivation to increase organizational effectiveness” (Jones, 2007, p. 157). One more important issue in such type of structure is how to keep the customer’s happiness. The SWA coped with this question easily. They put the

It is a kind of methodology for doing the work. There are different theoretical approaches for job design and each of this way emphasize various aspects to be considered as an effective (Robbins, 1996, p. 316). The Southwest Airlines showed an unusual ability to accept diversity within work design. In order to get the better results the SWA appointed a special Diversity Council who supports company’s efforts such as, “to create awareness and show appreciation of cultural and lifestyle differences within our diverse workforce, to organize and amplify issues that improve inclusiveness and diversity” (Southwest Cares, 2008, p.