Essay On Radio Shack

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Recommended: Developing Marketing Strategies

Marketing Strategy
For
Radio Shack

Felipe A. Espitia Cetina
Cases is Marketing Management
Joseph DeFilippe
Suffolk County Community College

Table of Contents

I. Executive summary………………………………….

II. Situation analysis…………………………………….

III. Marketing strategy.…………………………………..

IV. Action Program ….………………………………….

V. Conclusion…………..……………………………….

VI. Appendix…………………………………………….

Executive Summary

Analyze and develop a marketing plan to assist Radio Shack in its current situation. In order to do so, we will look into the weakness, threats opportunities and strengths of RadioShack’s current situation. Additionally, we will analyze its structural organization and recommend different strategies that can optimize the market and generate profits.

Situation Analysis

Overview
One of the major ways to analyze a company is by going into their main website. On it we found how “Radioshack is a company that is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs.
RadioShack offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack's retail network includes approximately 4,300 company-operated stores in the United States, over 270 company-operated stores in Mexico, and approximately 950 dealer and other outlets worldwide.”
History
Radio Shack possess a great history, in their website they post: “RadioShack traces its roots to two separate and very different entrepreneurial ven...

... middle of paper ...

...sis on mobile: In some ways, the effort to further penetrate the mobile market is an extension of the “lack of focus” challenge. Mobile phones and mobile service are a huge business, creating billions and billions of dollars in revenue every year.

Conclusion

As part of its strategies RadioShack needs to expand and a "Worldwide Innovation" initiative, and in an effort to continue being aggressive, their new strategies needs to be innovative and consumer oriented. Additionally, if RadioShack wants to compete, they need to guarantee the best quality at the best price. Therefore, RadioShack requires assistance in sourcing the best quality products and best technology.
Not everything is lost for RadioShack, contrary, there are a lot of opportunities waiting for them on the online world.

.

Appendix

Stock price during the last year:

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