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The negative effects of advertising for women
Essays on portrayals of women in media
The negative effects of advertising for women
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Media Presents a Negative View of Women. In the video “Miss Representation,” the author, Jennifer Siebel Newsom highlights women’s image in modern society. The author shows different viewpoint of how media impact the way that society perceives women in general. Women are suffering what media portrays their body images. Nowadays, social media is used widely in the world. There is a lot of useful information in the world from social media; however, some advertising also presents negative images of women. The advertising from some companies such as Dove’, and Victoria Secret communicate wrong messages about women to people. Young children usually focus on women’s sexy body instead of focusing on another outlook of women. Perhaps the advertising will …show more content…
harm children’s mind in the future by giving them on bad ideas such as women are not equal to men. The author also provides strong evidence to support the claim that media presents a warped view of women such as influencing to new generation’s perception by portraying of women as stupid, and incapable of competing with men.
The portrayal being women as stupid is the first image that media presents as a contradicting view of women. Based on women’s images from the advertising, the society believes that the most important part of women is their bodies. Many products from advertising introduce women’s bodies instead of showing women’s intelligence. In a documentary title “Miss Representation,” a young girl stated that intellectual women believe it was all about the body not about the brain.” This idea indicates about the women’s job is to show their body instead of using their knowledge to make society grow. In the modern society, people look at the many excellent inventions and talents of men while they only look at women’s bodies. Since the women’s image has been consistently portrayed falsely, society creates a negative stereotype about women. Moreover, Jean Bulkuorine from this video says that boys got the messages women’s value depends on their look. This implies that boys believe that real beauty should be based on looks. Also, social media has perceived women as nothing more than sex objects. In fact, many advertisements reduce the value of women by violent images. For
example, many people often see women dress in a provocative way on commercials, such as women are wearing bikini or underwear and dance, or make a pose for photo shoots. According to Miss Representation, “ American teenagers spend 31 hours a week watching TV, 17 hours a week listening to music, 3 hours a week to watching movies, 4 hours e week reading magazines, 10 hours a week online.” This implies that teenagers spend too much their time on social media rather than study. Media can harm children because they need the book to study rather than watching social media about violent images all the time. When it comes to talk about women, young people think about sexuality and stupidity. In other words, if the ads contain too many sexy images of women, children will inevitably have negative thoughts about women. They may also be seduced from what they see, and what they hear from those ads. Usually, women appear on the media with sexy bodies and less talents. Thus, how media shapes the way people think about women is more about physical outlook rather than their intelligence. Besides the portrayal of women being stupid, the media affects a new generation’s perception. If at the beginning the ads presents a bad look for women, this will affect future generations. With negative stereotype influence, children who were born as women will have thought they cannot offer anything good other than their bodies. For example, a lot of young girls have learned to make up and diet very early on because they get the message from the boys is their outlook. Media let women go wrong way because they only care about their body. Also, they do not understand their importance in society. Moreover, media can make women become not confident in their ability, but in fact, each person has their own talent. This negative thought is limiting women's power. A stable society is not only thanks to the presence of a male, but it also needs to have the contributions of everyone. If negative thoughts about the woman's image exist in the young generation and then, they think that even if they have tried to work hard, they would have no benefit to society. Because of that, the media is indirectly taking away the talent of the future by women have a thought they never be smart as a man. In addition, “As a culture, women are brought up to be fundamentally insecure and always looking for the time when that knight on a horse will come and rescue us or provide for us” (Ling). This means that women have a thought that they need protection from men instead of being independent. Women may think that they need to take care of home instead of being at the office and becoming dependent on their husbands. Furthermore, they also get that no matter what they do when they grow up or what their achievement is; their value still depends on their look. As a result, media can harm children’s minds by giving them bad ideas about women. The last image that media presents a negative view about women is incapable of competing with men. According to “Miss Representation,” Newsom stated that women spent more money on pursuit of beauty than on their education. He means that so many people think that women do not focus on education much. For example, some young girls just spend their time for shopping and how dress to look sexy instead of attempts for studying. In fact, their age need to study instead of focusing on their outlook. Because of this part, society believes that women cannot be like men at the beginning they were a child. In addition, from then to now, most of the seats in the Congress are men and they have more power. Based on the number of population, women present 17% in Congress. In other words, the number of women in power is less than men. For example, a video from Miss Representation show a host on Fox News stated: “You will see a photo on the weekend of Hillary Clinton and, what, look like 92 years old woman” and the others say about her breast implant. This means that the media points out a negative side of what women did even they are running for office or president. Moreover, there are also articles with bad comments about Hillary Clinton’s breast implants. This suggests that it is really hard for her to win an election to become president because of the media. However, some powerful women such as Hilary Clinton have changed the mindset of many people around the world. From what Mrs. Clinton has accomplished in recent years, it shows that women are able to hold a power position in our society such as the head of the corporation, company business, even as the leaders in government institutions. However, until today the number of women who have power such as Mrs. Clinton is not much and the media also hide good jobs what women did. Thus, media can bring negative stereotype about women is incapacity of competing with men. In conclusion, the media presents a wrong view of women through portraying women as stupid, influencing new generation’s perception, and being incapable of competing with man; however, the only thing that stopping women from reaching their value is their own believe that they are not equal to men and their value is their body only. Moreover, Miss Representation wants audience to see women as a part of society with more beautiful in other side. Women were important in the world and their value is more and more over than their outlook. Therefore, being smart and trying to use women intelligence is the way to change societies mind about women. As an interviewee on Miss Representation say “the media is the way that we can change this.”
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
First, the film is associated with the concept of gender, which emphasizes the physical, behavioral, and personality traits that are considered to be appropriate for men or women. Males are expected to be strong, aggressive, and competitive while females should be beautiful, emotional, and especially sexually attractive. Many girls and women feel deeply depressed when comparing their bodies to the unrealistic models’ bodies on advertising which is edited by Photoshop in many hours or even in many days. Those female characteristics presented in daily TV shows, movies, advertising, video games have become normal and widely acceptable. Also, the film associates with the concept of patriarchy which believe in male dominance. According to the misrepresentation of female role on mass media, women often see themselves in the roles of mothers, workers, models, or gold diggers. Women are valuated via their beauty and sexuality rather than their capability. Conversely, the appearance of males in heroes, executives, or political leaders in mass media makes men more powerful than women. The media generates the gender stereotypes and makes people believe in their gender roles. Finally, the sociological relevance of Miss Representation is that the media plays an important role in shaping male and female’s belief in their role and value. As the result, it is understandable for gender behaviors and gender inequality in the
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
The documentary Miss Representation identifies the numerous ways women are misrepresented in the media, including in news, advertisements, movies, and television. The title Miss Representation emphasizes that the way we portray women in the media is a misrepresentation, as in it does not do women justice and oftentimes, has a negative impact on the perception of women. Frequently in the media, women lack leading roles and complexity, are held to an unrealistic standard of beauty, and are subject to objectification and beautification (Newsom, 2011). These misrepresentations lay the groundwork for gender socialization, and therefore, shape how women perceive themselves and are perceived by others.
Media is a wide term that covers many information sources including, television, movies, advertisement, books, magazines, and the internet. It is from this wide variety of information that women receive cues about how they should look. The accepted body shape and has been an issue affecting the population probably since the invention of mirrors but the invention of mass media spread it even further. Advertisements have been a particularly potent media influence on women’s body image, which is the subjective idea of one's own physical appearance established by observation and by noting the reactions of others. In the case of media, it acts as a super peer that reflects the ideals of a whole society. Think of all the corsets, girdles, cosmetics, hair straighteners, hair curlers, weight gain pills, and diet pills that have been marketed over the years. The attack on the female form is a marketing technique for certain industries. According to Sharlene Nag...
Looking at the 2011 American film, Miss Representation, written, and directed, by Jennifer Siebel Newsom. The film explores the behaviors in which mainstream media has given and remains to give a widespread of under-representations of women, whose negative images on screen, keep women in a position of weakness, being a constant target of labeling, but worst of all, victims of violent acts.
While they rarely admit as much, the main stream media often takes for granted the power they possess to shape our society. The advent of the internet has granted the media unfettered access to our children and young people. The images of women are more and more often extremely sexual in nature. This has created an environment where women have no value beyond appearance. In the documentary “Miss Representation” Dr. Kilbourne informs us, ‘Girls get the message from very early on that what's most important is how they look, that their value, their worth, depends on that. Boys get the message that this is what's important about girls.’ This is the frightening reality of how our young people are being taught to view the world. Considering, how much information is at our disposal, a controversial issue has been continually overlooked, the devaluation of women.
"United States women continue make 77 cents to every dollar that men earn," stated the movie Miss Representation (Newsom J.S., 2011). In a world so based on equality, why do women continue to be paid less than males? In my eyes this wage gap is caused by 3 reasons, the history of the male dominating world, the jobs males and females take, and discrimination.
As seen in films like Killing Us Softly 4 and Miss Representation, we can see how much media and advertisements affect everyone consciously and subconsciously. Through images and advertisements, women’s bodies are hacked apart to sell products. This has a negative effect body image and self-confidence in young girls and women all over the world. It is extremely important to understand the extent to which circulating images of women in media affect standards and expectations of women in our society in order to hopefully cease to create such degrading images. Our society hurts itself by producing the types of images we see in media and advertisements today, yet it has done very little to try to reverse the messages put out. For the sake of our
In advertisements women are shown through stereotypes. Women are portrayed in homes taking care of the chores and the kids, seen as sex objects, and viewed as the victims of the world. Today’s society associate women with characteristics known to be weak, feminine, and in constant need of a male hero. However, men are stereotyped as well. Men are portrayed as masculine, independent, and emotionally detached. These stereotypes are seen and taught that this is how men and women are in reality. Children see this at a young age and as they get older they begin to believe this. This is a cultivation
It is shocking to see the digression in humanity’s morals and values over the past decade. As cliché as it sounds, the media is the center of it all. The way women are being represented, from our television sets, the radio, pornography and even art has pushed beauty to the top of the list of controversial and widely debated topics around the globe. “Whenever we walk down the street, watch TV, open a magazine or enter an art gallery, we are faced with images of femininity,” (Watson and Martin).
It is also social media you know that people will believe anything is social media just because it's on the Internet. For example if you want to know what's happening in the world you just have to go online and you'll find out. They show how they are shaking society and shaping young child’s. In society young girls are shown how they should look and that is the most important thing they should care about. And it also shapes up on young boys on how they should be looking at girls they mostly get it on film, commercial, video game and television show. Even though what woman has achieved they are still valued on how they should look. They don't really appreciate the woman's intellectual they only appreciate the body. Even music stereotyping men
... Naturally, these distorted images projected by the media would affect the audience into thinking that women are not qualified to be leaders of a group. Another negative aspect of mass media that reinforces the gender stereotypes is the sexual objectification of women. The term ‘sexual objectification’, refers to the act of treating a person merely as an instrument of sexual pleasure, making them a ‘sex object’. Here, ‘objectification’ broadly means treating a person as a commodity or an object, without regard to their personality or dignity.
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.
Everyone care about beauty and media comes in the way to for its interest by using body image as a tool which only exists in people’s mind. It is unbelievable that how media is blamed for its actions. In the article, “How the Media Keeps Us Hung Up on Body Image” by Shari Graydon, the author claims that women are suffering from unhealthy and harmful disorders due to media influence. As strength, Graydon raises the attention of the readers by giving information on how media is affecting women through the usage of celebrities, professionals and researches’ data. However, Graydon’s argument unpersuasive because the author uses radical evidences to manipulate the readers, also blames only to the media regardless of other factors and the solutions to protect the people against the media are ineffective.